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	<title>Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine &#187; Tim Cook</title>
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		<title>Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine &#187; Tim Cook</title>
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		<title>Apple earnings set new record; shares explode in after-hours trading</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/10/19/apple-earnings-set-new-record-shares-explode-in-after-hours-trading/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/10/19/apple-earnings-set-new-record-shares-explode-in-after-hours-trading/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 20:58:56 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Peter Oppenheimer]]></category>
		<category><![CDATA[Quarterly earnings]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://brainstormtech.blogs.fortune.cnn.com/?p=13240</guid>
		<description><![CDATA[So much for expectations. Apple (AAPL) blew past them all &#8212; its own and those of a crowd of increasingly bullish analysts &#8212; by reporting its most profitable quarter ever, earning $1.82 a share on revenue of $9.87 billion for the fourth fiscal quarter of 2009.
The Street was expecting quarterly earnings of $1.42 on revenue [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=13240&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a rel="attachment wp-att-13542" href="http://brainstormtech.blogs.fortune.cnn.com/2009/10/19/apple-earnings-set-new-record-shares-explode-in-after-hours-trading/screen-shot-2009-10-22-at-4-59-01-am/"><img class="alignright size-full wp-image-13542" style="margin:5px 15px;" title="Screen shot 2009-10-22 at 4.59.01 AM" src="http://fortunebrainstormtech.files.wordpress.com/2009/10/screen-shot-2009-10-22-at-4-59-01-am.png?w=225&#038;h=170" alt="Screen shot 2009-10-22 at 4.59.01 AM" width="225" height="170" /></a>So much for expectations. Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) blew past them all &#8212; its own and those of a crowd of increasingly bullish analysts &#8212; by <a href="http://www.apple.com/pr/library/2009/10/19results.html">reporting</a> its most profitable quarter ever, earning $1.82 a share on revenue of $9.87 billion for the fourth fiscal quarter of 2009.</p>
<p>The Street was expecting quarterly earnings of $1.42 on revenue of $9.2 billion, according to Thomson Financial.</p>
<p>Apple&#039;s shares exploded in after-hours trading. Having closed at $189.86, shares leaped more than 13 points in the next hour and 40 minutes to $202.87 &#8212; one thin dime away from the all-time high of $202.97 set in intraday trading on Dec. 27, 2007.</p>
<p>Sales for the year were a record $36.5 billion, up 12.5% from 2008. Earnings per share for the year topped $6.29, up more than 17% from the year before.</p>
<p>Strong sale of iPhones &#8212; following price cuts and the introduction of a new model &#8212; helped boost Apple&#039;s earnings.</p>
<p>But the big surprise was the Macintosh. Apple sold 3.05 million Macs for in Q4 &#8212; a 17% increase from same quarter last year &#8212; thanks to its new Snow Leopard operating system, re-energized back-to-school sales and a big order from the state of Maine.</p>
<p>&#034;We are thrilled to have sold more Macs and iPhones than in any previous quarter,&#034; said Steve Jobs in a prepared statement.&#034;</p>
<p>Highlights from Apple&#039;s earnings report include:</p>
<p><span id="more-13240"></span></p>
<ul>
<li>Mac sales: 3.05 million units,      up 17.3% year over year</li>
<li>iPhone sales: 7.4 million      units, up 41% from last year</li>
<li>iPod sales: 10.2 million, down from just over 11 million a year ago</li>
<li>iPod touch sales were up 100% from last year</li>
<li>Gross margin: 36.3%, up from 34.7%      last year</li>
<li>Cash: $34 billion, up $2.9 billion from $31.1 billion last quarter</li>
<li>Guidance for the December      quarter: revenue between $11.3 and $11.6 billion, EPS between $1.70 and $1.78, gross margin 34%</li>
</ul>
<p>Apple&#039;s press release is available <a href="http://www.apple.com/pr/library/2009/10/19results.html">here</a>.</p>
<p>A replay of the conference call will be available for the next two weeks, starting at 5 p.m. PDT. The instructions are <a href="http://www.apple.com/pr/library/2009/10/15alert_results.html">here</a>. Seeking Alpha has published a transcript <a href="http://seekingalpha.com/article/167404-apple-f4q09-qtr-end-9-26-09-first-draft-earnings-call-transcript?source=yahoo">here</a>.</p>
<p>See also:</p>
<ul>
<li><a href="http://brainstormtech.blogs.fortune.cnn.com/2009/10/19/all-eyes-on-apples-earnings-2/">The Street awaits Apple&#039;s earnings</a></li>
<li><a href="http://brainstormtech.blogs.fortune.cnn.com/2009/10/19/retail-data-show-mac-sales-up-13/">Retail data show Mac sales up 13%</a></li>
<li><a href="http://brainstormtech.blogs.fortune.cnn.com/2009/10/16/will-iphone-sales-disappoint-investors/">Will iPhone sales disappoint investors?</a></li>
</ul>
<p>[Follow Philip Elmer-DeWitt on Twitter @<a rel="external nofollow" href="http://twitter.com/philiped" target="new">philiped</a>]</p>
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		<slash:comments>15</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<item>
		<title>Who will replace Eric Schmidt on Apple&#039;s board?</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/08/04/who-will-replace-eric-schmidt-on-apples-board/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/08/04/who-will-replace-eric-schmidt-on-apples-board/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 16:19:50 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Board of Directors]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Steve Wozniak]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://brainstormtech.blogs.fortune.cnn.com/?p=9630</guid>
		<description><![CDATA[Now that Google (GOOG) CEO Eric Schmidt has resigned from Apple&#039;s (AAPL) board of directors &#8212; something that actually happened last Friday, according to Apple&#039;s form 8-K filing with the SEC &#8212; who will replace him?
Names of potential nominees have already started to pour in. Tim Cook &#8212; who ran Apple during both of Steve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=9630&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><div id="attachment_7746" class="wp-caption alignright" style="width: 185px"><img class="size-medium wp-image-7746" title="tim cook" src="http://fortunebrainstormtech.files.wordpress.com/2008/06/ref_05cook.jpg?w=175&#038;h=245" alt="Tim Cook. Photo: Apple Inc." width="175" height="245" /><p class="wp-caption-text">Tim Cook. Photo: Apple Inc.</p></div>
<p>Now that Google (<a href="http://money.cnn.com/quote/quote.html?symb=GOOG">GOOG</a>) CEO Eric Schmidt has resigned from Apple&#039;s (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) board of directors &#8212; something that actually happened last Friday, according to Apple&#039;s <a href="http://eresearch.fidelity.com/eresearch/goto/evaluate/news/basicNewsStory.jhtml?symbols=AAPL&amp;storyid=200908040602TENKWIZ_SECEDGAR_6445683&amp;provider=TENKWIZ_&amp;product=SECEDGAR">form 8-K</a> filing with the SEC &#8212; who will replace him?</p>
<p>Names of potential nominees have already started to pour in. Tim Cook &#8212; who ran Apple during both of Steve Jobs&#039; medical leaves &#8212; would be our first choice, and he&#039;s the leading vote getter in <a href="http://9to5mac.com/node/8083">9to5Mac</a>&#039;s reader poll (with 674 of 1,994 votes as of Tuesday morning).</p>
<p>Meanwhile, the newly revived <a href="http://fakesteve.blogspot.com/2009/08/so-skip-gates-calls.html">Fake Steve Jobs</a> spent Monday pretending to take calls from an even wider (and a lot funnier) field of candidates, from Henry Louis Gates (looking pretty silly on a Martha&#039;s Vineyard trike) to former Apple hardware chief and current Palm (<a href="http://money.cnn.com/quote/quote.html?symb=PALM">PALM</a>) CEO Jon Rubinstein (pictured with a Pre).</p>
<p>Below the fold: our handcapping some of the more serious the names we&#039;ve seen so far.</p>
<ul>
<li><span id="more-9630"></span><strong>Tim Cook</strong>. Apple COO. Nobody knows more about Apple&#039;s operations &#8212; even Steve Jobs &#8212; but with Jobs already at the table, the board may want an outsider.</li>
<li><strong>Steve Wozniak</strong>. Apple co-founder. A sentimental favorite (and 9to5Mac&#039;s second highest vote getter), but he brings little to the table besides his name.</li>
<li><strong>Larry Ellison</strong>. Oracle CEO. A old crony of Jobs&#039;, but he may be better known for his great wealth and extravagant lifestyle than his boardroom acumen.</li>
<li><strong>Steve Spielberg</strong>. Co-founder of Dreamworks. No computer experience to speak of, but as one of America&#039;s most powerful directors, he could strengthen Apple&#039;s ties with Hollywood.</li>
<li><strong>Mark Zuckerberg</strong>. Facebook CEO. Not much stage presence, but he would bring his social networking expertise, something Apple seems to lack.</li>
<li><strong>Lee Clow</strong>. Chairman of TBWA\Worldwide. Co-creator of the 1984 Macintosh ad and the Think Different slogan (also the Energizer Bunny). He was one of 9to5Mac&#039;s nominees, but is marketing skill something Apple lacks these days?</li>
<li><strong>Yong Nam</strong>, CEO LG Electronics. Another 9to5Mac nominee, this one may make more sense. He is, according to CNN.com, one of the top three players in the global electronics industry.</li>
</ul>
<p>Here, for the record, are the current members of Apple&#039;s board:</p>
<ul>
<li>Bill Campbell, chairman and former CEO of Intuit</li>
<li>Millard Drexler, CEO J. Crew</li>
<li>Al Gore, Former vice president of the United States</li>
<li>Steve Jobs, Apple CEO</li>
<li>Andrea Jung. CEO Avon Products</li>
<li>Arthur Levinson, chairman Genentech</li>
<li>Jerry York, CEO Harwinton Capital</li>
</ul>
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		<slash:comments>8</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
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			<media:title type="html">tim cook</media:title>
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		<title>Apple: &#039;Steve Jobs is back to work&#039;</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/06/29/apple-steve-jobs-is-back-to-work/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/06/29/apple-steve-jobs-is-back-to-work/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 17:34:39 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=7941</guid>
		<description><![CDATA[Technology&#039;s most closely watched chief executive is officially back on the job, according to an Apple (AAPL) spokesman.
“Steve Jobs is back to work,&#034; chief spokesperson Steve Dowling told CNN.com. &#034;He is at Apple a few days a week and working from home the other days. We’re glad to have him back.”
Jobs, who is recovering from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=8208&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://fortuneapple20.files.wordpress.com/2009/01/picture-22.png"><img class="alignright size-full wp-image-3574" style="margin:5px 15px;" title="Steve Jobs at WWDC 08" src="http://fortuneapple20.files.wordpress.com/2009/01/picture-22.png?w=215&#038;h=181" alt="Steve Jobs at WWDC 08" width="215" height="181" /></a>Technology&#039;s most closely watched chief executive is officially back on the job, according to an Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) spokesman.</p>
<p>“Steve Jobs is back to work,&#034; chief spokesperson Steve Dowling told <a href="http://edition.cnn.com/2009/TECH/06/29/steve.jobs.health.work/">CNN.com</a>. &#034;He is at Apple a few days a week and working from home the other days. We’re glad to have him back.”</p>
<p>Jobs, who is recovering from two major surgeries &#8212; one to remove a tumor from his pancreas nearly five years ago, the second a transplant performed two months ago to treat end-stage liver disease &#8212; was scheduled to return from a six-month leave of absence before the end of June.</p>
<p><span id="more-8208"></span></p>
<p>Apple&#039;s share price took a hit after news of the liver transplant appeared in print on June 20, but the stock has recovered since.</p>
<p>Jobs was spotted on Apple&#039;s Cupertino, Calif., campus a week ago &#8212; walking on his own without cane or wheelchair &#8212; but it was unclear whether that was a one-shot appearance or the beginning of a more normal work schedule.</p>
<p>Today&#039;s statement suggests that he will be more present &#8212; and more deeply involved in managing Apple&#039;s affairs &#8212; than many analysts suspected.</p>
<p>Apple COO Tim Cook has been running the company in Jobs&#039; absence and has won high marks Apple watchers for his steady hand.</p>
<p>No new photographs of Jobs have surfaced since his return (the one here was taken in June 2008). Until last week, he had not been seen in public since he hosted an Apple event in Cupertino last fall.</p>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<title>Apple to Palm Pre: Drop dead</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/06/17/apple-to-palm-pre-drop-dead/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/06/17/apple-to-palm-pre-drop-dead/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 09:50:12 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jon Rubinstein]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[Pre]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=7577</guid>
		<description><![CDATA[Ever since January when Palm (PALM) unveiled the Pre &#8212; the first smartphone to challenge Apple&#039;s (AAPL) iPhone with a multitouch screen of its own &#8212; the tech press has been waiting for Cupertino to respond. COO Tim Cook made a couple of clenched-teeth threats about companies that rip off Apple&#039;s intellectual property, but nothing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=8144&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://fortunebrainstormtech.files.wordpress.com/2009/06/ford_to_city.png"><img class="alignright size-full wp-image-7579" style="border:1px solid black;margin:5px 15px;" title="ford_to_city.PNG" src="http://fortunebrainstormtech.files.wordpress.com/2009/06/ford_to_city.png?w=270&#038;h=384" alt="ford_to_city.PNG" width="270" height="384" /></a>Ever since January when Palm (<a href="http://money.cnn.com/quote/quote.html?symb=PALM">PALM</a>) unveiled the Pre &#8212; the first smartphone to challenge Apple&#039;s (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) iPhone with a multitouch screen of its own &#8212; the tech press has been waiting for Cupertino to respond. COO Tim Cook made a couple of clenched-teeth <a href="http://apple20.blogs.fortune.cnn.com/2009/04/22/5-key-quotes-from-apples-earnings-call/">threats</a> about companies that rip off Apple&#039;s intellectual property, but nothing came of it.</p>
<p>Until now.</p>
<p>On Tuesday, 10 days after the Pre went on sale, Apple published a one-paragraph <a href="http://support.apple.com/kb/HT3642">support article</a> on its website that addressed one of the device&#039;s most ballyhood selling points: its ability to <a href="http://apple20.blogs.fortune.cnn.com/2009/05/28/scooplet-the-palm-pre-syncs-with-itunes/">sync seamlessly</a> with iTunes. The note doesn&#039;t mention Palm or the Pre by name, but it doesn&#039;t have to:</p>
<blockquote><p>Apple designs the hardware and software to provide seamless integration of the iPhone and iPod with iTunes, the iTunes Store, and tens of thousands of apps on the App Store. Apple is aware that some third-parties claim that their digital media players are able to sync with Apple software. However, Apple does not provide support for, or test for compatibility with, non-Apple digital media players and, because software changes over time, newer versions of Apple&#039;s iTunes software may no longer provide syncing functionality with non-Apple digital media players. (<a href="http://support.apple.com/kb/HT3642">link</a>)</p></blockquote>
<p>As John Gruber, the first to spot the snippy missive, put it in his <a href="http://daringfireball.net/linked/2009/06/16/apple-itunes-pre">Daring Fireball</a> blog, &#034;Translation: &#039;Nice iTunes syncing you’ve got, Palm. Be a shame if something happened to it.&#039;&#034;</p>
<p>Other devices can be made to sync with iTunes, of course. Apple used to maintain a <a href="http://support.apple.com/kb/HT2172?viewlocale=en_US">list</a> of compatible MP3 players that included the likes of Creative Labs&#039; Nomad and SonicBlue&#039;s Rio. And there are plenty of BlackBerry owners who regularly download songs from their iTunes libraries.</p>
<p>But the Pre is different. It presents iTunes with a hardware ID that identifies itself as an iPod &#8212; a hack the former Apple engineers on team Pre are well equipped to pull off. Led by Jon Rubinstein, who built the original iPod, they are perfectly capable of engaging in the kind of cat-and-mouse games Apple regularly plays with iPhone jailbreakers.</p>
<p>Indeed, Palm&#039;s response to Apple support article <a href="http://support.apple.com/kb/HT3642">HT3642</a> suggests that it has plenty more tricks up its sleeve.</p>
<blockquote><p>“Palm’s media sync works with the current version of iTunes,” Palm spokesperson Lynn Fox told <a href="http://digitaldaily.allthingsd.com/20090616/unsupported-third-party-digital-media-players-hmm-wonder-who-that-could-be/">Digital Daily</a>&#039;s John Paczkowski. “If Apple chooses to disable media sync in a future version of iTunes, it will be a direct blow to their users who will be deprived of a seamless synchronization experience. However, people will have options. They can stay with the iTunes version that works to sync their music on their Pre, they can transfer the music via USB, and there are other third-party applications we could consider.”</p></blockquote>
<p>Let the games begin.</p>
<p>Image courtesy of the New York <em><a href="http://www.nydailynews.com/index.html">Daily News</a></em>.</p>
<p>See also:</p>
<ul>
<li><a href="http://apple20.blogs.fortune.cnn.com/2009/05/28/scooplet-the-palm-pre-syncs-with-itunes/">Scooplet: the Palm Pre syncs with iTunes</a></li>
<li><a href="http://apple20.blogs.fortune.cnn.com/2009/01/26/apple-vs-palm-geeks-with-grudges/">Apple vs. Palm: Geeks with grudges</a></li>
</ul>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<title>Live from Apple&#039;s Q2 earnings call</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/04/22/live-from-apples-q2-earnings-call/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/04/22/live-from-apples-q2-earnings-call/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:37:36 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Peter Oppenheimer]]></category>
		<category><![CDATA[Quarterly earnings]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=6120</guid>
		<description><![CDATA[Apple (AAPL) on Wednesday posted sharply higher revenue and earnings in its second fiscal quarter of 2009, beating both its guidance and analysts estimates.
iPhone sales were particularly strong &#8212; up 123% year to year &#8212; and seem to have offset a 3% decline in the Mac division.
The headlines from the company&#039;s press release:

Revenue: $8.16 billion, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=6120&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://fortuneapple20.files.wordpress.com/2008/11/picture-22.png"><img class="alignright size-full wp-image-2466" style="margin:5px 15px;" title="1 Infinite Loop" src="http://fortuneapple20.files.wordpress.com/2008/11/picture-22.png?w=319&#038;h=238" alt="1 Infinite Loop" width="319" height="238" /></a>Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) on Wednesday posted sharply higher revenue and earnings in its second fiscal quarter of 2009, beating both its guidance and analysts estimates.</p>
<p>iPhone sales were particularly strong &#8212; up 123% year to year &#8212; and seem to have offset a 3% decline in the Mac division.</p>
<p>The headlines from the company&#039;s <a href="http://www.apple.com/pr/library/2009/04/22results.html">press release</a>:</p>
<ul>
<li>Revenue: $8.16 billion, up 8.16% from $7.94 billion in Q2 2008</li>
<li>Profit: $1.21 billion, up 15.8% year to year from $1.045 billion</li>
<li>EPS: $1.33 per diluted share up 14.6% from $1.16</li>
<li>iPods: 11.01 million up 3.3% from 10.644 million</li>
<li>iPhones: 3.8 million, up 123% from 1.7 million</li>
<li>Macs: 2.22 million down 3% from 2.289 million</li>
<li>Gross margin: 36.4%, up from 34.7% in Q1</li>
<li>non-GAAP revenue: $9.06 billion, including deferred revenue from 7 quarters of iPhone sales</li>
<li>Guidance for Q3: Earnings of $.95 to $1 on revenue of $7.7 to 7.9 billion</li>
</ul>
<p>CFO Peter Oppenheimer&#039;s canned quote: “We are extremely pleased to report the best non-holiday quarter revenue and earnings in our history.&#034;</p>
<p>That 36.4% gross margin is actually quite impressive, particularly in this economy. It must make the PC makers fighting over the razor thin profits in the netbook market crazy.</p>
<p>The conference call:</p>
<p>5:03 p.m. ET: Were in.</p>
<p>5:04: Peter Oppenheimer is going over the numbers summarized above.</p>
<p>5:05: Talking about how difficult it was to compare Mac sales, given the 50% growth last year. &#034;Very positive about Mac performance.&#034;</p>
<p>5:06: Touts iLife and iWork.</p>
<p>5:07: iPod sales. &#034;Strong sales&#034; of iPod touch, but no numbers. Share of MP3 market over 70%, according to NPD. iPod sales growth in Europe, Australia and China.</p>
<p>5:08: iTunes sold developments. App store. Over 35,000 applications. This is a new stat. Close to 1 billion downloads (but no cigar today).</p>
<p>5:09. iPhone. Now in 81 countries. Rev recognition $1.52 billion, up more than 300% from last year. Repeating what&#039;s new in iPhone 3.0. Deferring rev. on all iPhones sold after March 17.</p>
<p>5:11: Stores. Now 252 stores, one new this quarter. Rev. 1.47 billion, up from 1.42 billion, but average sales per store was down: $5.9 million down from %7.1 million.</p>
<p>5:13: Gross margin discussion. Why up? Commodity costs. Higher-rev products. Etc. He&#039;s losing me.</p>
<p>5:13: Cash discussion.</p>
<p>5:14: Guidance: Forecasting is &#034;challenging.&#034; Rev: 7.7 billion to $7.9 billion. GM: 33%. OpEx $1.35 billion. Tax rate: 31%. EPS&#034;: 95 cents to a dollar.</p>
<p>Confident. Pleased. Etc.</p>
<p>5:16 Q&amp;A below the fold.</p>
<p>See also: <a href="http://apple20.blogs.fortune.cnn.com/2009/04/22/5-key-quotes-from-apples-earnings-call/">Five key quotes from Tim Cook.</a></p>
<p><span id="more-6120"></span></p>
<p>Q: Tim, what is outlook for component pricing? A: Cook: Still favorable, but NAND will increase sequentially. Last quarter was about wringing out excess inventory. Average bill of materials in range, not necessarily down.</p>
<p>Q: Peter, cash flow was down year to year. First time in a long time. How come? A: No because of deferred revenue. Three things. 1st: Made pre-payment to LG.(?) 2nd accoungs payable. 3rd: Tax payments. Made 1.3 billion payments in march quarter.</p>
<p>Q: Mac business. Desktop side exceeded expectations, but ASP down. What&#039;s going on in this tough economy? A: Tim: With new desktop line we saw acceleration of sales, which allowed us to equal year before. After launch, higher mix of desktops, helped push average selling price down. Mac pro lower, higher Mac mini. All through quarter pro products were weaker than year before, mainly due to the economy and businesses cutting back. And education in U.S. contracted 11% year over year, due to states not having tax revenues as projected. Hoping stimulus funds will start to flow. In notebooks, sales of $999 Macbook helped drive down ASP. Good news: consumer holding up much better than businesses and education.</p>
<p>Q: What about netbooks? A: Tim: For us it&#039;s about doing great products. When I look at what is being sold I see cramped keyboards, terrible software, junky hardware, small screens. Just not something we would put the Mac brand on. So it is not a space as it exists today that we are interested in. But we&#039;re interested in people who want a small device to do e-mail and browse the net. (The old buy an iPhone story.) But if they can find a way to deliver a product that does something interesting, that could change. Says to perform as they did in this terrible economy is &#034;quite an accomplishment.&#034; The pipeline looks fantastic.</p>
<p>Q: App Store. Paid v. free apps. iPhone v. iPod touch. A: Sorry, don&#039;t disclose. Just hours away from billionth download. Tim: One of the keys to the growth of the iPod this quarter was that the iPod touch more than doubled year over year. The sum of iPhone and iPod touch is about 37 million. So great platform for developers. Apple years ahead of everyone else.</p>
<p>Q: Indirect sales mix. A: Direct 48%. Didn&#039;t bear on gross margins. In June quarter, ed buying begins, one of the reasons expects gross margins to fall and impact of US dollar and commodity costs.</p>
<p>Q:  Gross margins. A: Won&#039;t stay as high.</p>
<p>Q: Consumer turnaround? A: Tim: If you look at iPod, you see little difference year to year, except that iPod touch is a runaway hit. On Mac side, sell-through accelerated in March after we turned every desktop in the company on the same day. iPhone was reasonably linear business after the first week or two, so we were pleased not to see the usual seasonality curve.</p>
<p>Q: iPhone. What about new carriers and what about Steve Jobs? A: Tim: We view AT&amp;T as a very good partner etc. Have no plan to change it. Verizon is on CDMA, and we wanted one phone for the whole world.</p>
<p>Q: China. A: We now have three of the four BRIC (Brazil, Russia, India and China) countries. China we would like to be in withing the next year (!) but nothing to announce.</p>
<p>Q: Steve Jobs. A: Peter: What is your question? We look forward to Steve returning to Apple at the end of June.</p>
<p>Q: Mac question. Down 8% in Americas. Lost share in U.S. market. Do you care about your market share? Change in pricing. A: Tim: One world wide basis, IDC said market contracted 7%, we contracted 3% but flat in sell through. But in U.S., a large percentage is education oriented, so subject to budget constraints in states. Also, we saw less pro-Macs being bought in U.S. compared to other countries, which we attribute to the economy. Yes we do care about market share, but cycles come and cycles go, and what we care about is making the best computers in the world, not making the most. We believe that if we do that over the long term, that we will gain share.</p>
<p>That&#039;s a quote for the books.</p>
<p>Q: iPhone price elasticity. A: Tim: Goes off topic to talk about product plans and app store and int. exapansion. We have a plan that continues to make us leaders in the space and years ahead of the competitors and not leave a price umbrella for our competitors.</p>
<p>Q: How do we think about 36.4% gross margins this quarter vs. 33% next quarter? A: Stronger U.S. dollar and education buying season. Expands on both.</p>
<p>Q: % of customers who upgraded iTunes library to DRM? A: Nothing specific. Too soon. iTunes store was strong in general.</p>
<p>Q: Cash flow. Any one-time items in June quarter? A: Goes over what happened this quarter, going from holiday to march quarter. No pre-paids to announce in June quarter. Will make an estimated tax payment, but don&#039;t expect to have audit &#034;true-ups&#034; so not as significant.</p>
<p>Q: iPhone. Wal-Mart. How much impact on Wal-Mart? A: Tim: A key partner for iPod and expanded to iPhone. We believe they provide us with extended reach. But early days yet, not much to report. In terms of total distribution, selling in over 50,000 store fronts in 81 countries. Regarding inventory: Last quarter 1.7 million units in inventory. We are very conservative in how we count that. E.g. we count demos that we can&#039;t sell. 100,000 units. We count units in transit. 100,000 units. In many cases count inventory all the way to the store front. Other companes don&#039;t. Not going to talk about weeks of inventory because its our first June quarter with worldwide spread, but we saw channel inventories were in fall by the end of the quarter, but we ended at 1.83 million units. Long answer.</p>
<p>Q: Explosion of apps, what steps taking to ensure iPhone apps can be discovered? A: Peter: Easy to find top 50 and 100. Genres as well.</p>
<p>Q: Unusual patterns by title? A: Hitting a billion downloads in 9 mos. (not answering question). Games quite popular.</p>
<p>Q: Competition in smartphones? Palm pre? A: Tim: Difficult to comment on products that aren&#039;t shipping. iPhone now sold over 21 million, highest satisfaction, a billion downloads, breath of apps, so we think we&#039;re years ahead. The power of the device and the ecosystem is enormous and we think we&#039;re just scratching the surface.</p>
<p>Q: Cash? A: Peter: We&#039;re working hard to make sure it grows. Nothing new to announce today. Very focused on principal preservation. No update on new headquarters. (!?)</p>
<p>Q: Gross margin guidance suggests strong ed selling season? A: Peter: Last year our GM was down 1% sequentially, this year down a few percent more. Back to his answer about the education buying season.</p>
<p>Q: Protection your intellectual property. No action this year on Palm. How come? A: Tim: We thinks iPhone innovation is leading the comp. by years. We think competition is great as long as companies invent their own stuff.</p>
<p>That&#039;s a wrap. Replays will be available at roughly 5 p.m. PT (8 p.m. ET).</p>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<title>Apple&#039;s Q2: A test of fundamentals</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/04/22/apples-q2-a-test-of-fundamentals/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/04/22/apples-q2-a-test-of-fundamentals/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 13:32:08 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Andy Zaky]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Peter Oppenheimer]]></category>
		<category><![CDATA[Quarterly earnings]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=6079</guid>
		<description><![CDATA[When Apple (AAPL) reported its fiscal 2009 first-quarter earnings, exactly three months ago, the stock opened the day at $78.20, its lowest point since October 2006.
On Wednesday, when Apple is scheduled to report its second-quarter results, the same shares opened at $122.27 &#8212; a 56% increase.
While that&#039;s still below the price targets set by most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=6079&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignright" style="margin:5px 15px;" src="http://chart.bigcharts.com/custom/cnnmoney-com/editorial/v2-cnnmoney-chart1.img?symb=AAPL&amp;sid=609&amp;time=3mo&amp;freq=1dy&amp;type=64&amp;compidx=djia%7E1643&amp;ma=0&amp;maval=9&amp;lf=1&amp;uf=0&amp;title=Apple+Inc%2E&amp;mocktick=1&amp;country=US&amp;style=2070&amp;size=1&amp;rand=1662" alt="" width="220" height="165" />When Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) reported its fiscal 2009 first-quarter earnings, exactly three months ago, the stock opened the day at $78.20, its lowest point since October 2006.</p>
<p>On Wednesday, when Apple is scheduled to report its second-quarter results, the same shares opened at $122.27 &#8212; a 56% increase.</p>
<p>While that&#039;s still below the price targets set by <a href="http://aaplinvestors.net/stats/ratings/">most analysts</a> &#8212; many of whom <a href="http://apple20.blogs.fortune.cnn.com/2009/04/13/kaufmans-wu-changes-tune-ups-apple-target-26/">revised their targets</a> upward in just the past week &#8212; some think Apple&#039;s share price has got ahead of itself.</p>
<p>RBC Capital&#039;s Mike Abramsky (an Apple bear) said as much in a note to clients Tuesday. &#034;Valuation has risen faster than peers &#8230; and while we expect near term upside around the refreshed iPhone, we continue to see elevated challenges ahead to valuation.&#034;</p>
<p>Still, Apple is not in the same kind of trouble as its competitors &#8212; like Dell (<a href="http://money.cnn.com/quote/quote.html?symb=DELL">DELL</a>) for example. Apple still has rich cash holdings ($25 billion, or $29 per share), enviable profit margins (34.7% last quarter) and the deferred revenue from seven quarters of iPhone sales (which could add 30 or 40 cents to its earnings per share).</p>
<p>But the company has a basic problem with its fundamentals: two of its three primary engines of growth have stalled.</p>
<p>As <a href="http://www.businessinsider.com/apples-mac-business-expected-to-shrink-for-the-first-time-since-2003-2009-4">Silicon Alley</a>&#039;s Dan Frommer points out, the Street is expecting Apple to report that it shipped 2.1 to 2.2 million Macs in the second quarter &#8212; a year-over-year decline of 4% to 9%. That would represent the first time in five years that Mac sales have shrunk. Moreover,  it&#039;s being compared with a quarter (2008 Q2) in which Mac sales grew by more than 50%. (See chart below.)</p>
<div id="attachment_6082" class="wp-caption alignnone" style="width: 419px"><a href="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-84.png"><img class="size-full wp-image-6082" title="Zaky Mac growth chart" src="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-84.png?w=409&#038;h=235" alt="Chart: Andy Zaky" width="409" height="235" /></a><p class="wp-caption-text">Chart: Andy Zaky</p></div>
<p>Meanwhile, iPod shipments are also expected to shrink &#8212; a 6% decline, to about 10 million units.</p>
<p>The iPhone &#8212; which was supposed to fill the gap &#8212; is still on its growth curve. The Street expects Apple to report that it shipped 3.3 million units in the quarter, nearly doubling last year&#039;s Q2 shipments of 1.7 million.</p>
<p>But that may not be enough to make up the difference. The consensus, according to Thomson Financial, is that Apple will report earnings of $1.09 a share on revenues of $7.94 billion &#8212; a 5.7% year-to-year increase in revenue and a 6% decline in earnings.</p>
<p>&#034;How can the market justify giving Apple a 22 P/E,&#034; asks Andy Zaky of <a href="http://bullcross.blogspot.com/">Bullish Cross</a>, &#034;when it&#039;s not growing at all?&#034;</p>
<p>Zaky, a blogger-analyst who has taken his Apple profits and turned &#034;<a href="http://apple20.blogs.fortune.cnn.com/2009/04/21/bearish-grunts-from-a-pair-of-apple-bulls/">agnostic</a>&#034; on the stock, acknowledges that he could be wrong. One could argue, he says, that the market has already adjusted for the current state of affairs by taking Apple&#039;s stock price from $200 to $120. Or that Apple&#039;s growth drivers have stalled because of weakness in the economy and not because there&#039;s anything inherently wrong with the company.</p>
<p>And there are several things that could kick-start Apple&#039;s growth. Like if the rumors are true that Apple is about to cut an iPhone deal in China, or that it&#039;s set to unveil a new family of iPhones, or that it&#039;s working on a new device that will be its answer to all those $400 netbooks &#8212; or that the global economy has turned a corner and started to recover.</p>
<p>Meanwhile, the pressure is on COO Tim Cook (standing in for Steve Jobs) and CFO Peter Oppenheimer to report Q2 results that surprise the skeptics, chart a path for growth and offer guidance for Q3 that, while dutifully conservative, reflects a little more confidence in Apple&#039;s future.</p>
<p>Apple will report its earnings on Wednesday after the markets close. A conference call with reporters and analysts is scheduled for 5 p.m. ET (2 p.m. PT). Tune in <a href="http://fortune.com/apple20">here</a> for live coverage and analysis.</p>
<p>See also:</p>
<ul>
<li><a href="http://apple20.blogs.fortune.cnn.com/2009/04/21/bearish-grunts-from-a-pair-of-apple-bulls/">Bearish grunts from a pair of Apple bulls</a></li>
<li><a title="Permanent Link to Why Apple’s shares rose as its market share shrank" rel="bookmark" href="http://apple20.blogs.fortune.cnn.com/2009/04/17/why-apples-shares-rose-as-its-market-share-shrank/">Why Apple’s shares rose as its market share shrank</a></li>
<li><a title="Permanent Link to Kaufman’s Wu changes tune, ups Apple target 26%" rel="bookmark" href="http://apple20.blogs.fortune.cnn.com/2009/04/13/kaufmans-wu-changes-tune-ups-apple-target-26/">Kaufman’s Wu changes tune, ups Apple target 26%</a></li>
<li><a title="Permanent Link to Barclays raises its Apple target 26%" rel="bookmark" href="http://apple20.blogs.fortune.cnn.com/2009/04/06/barclays-raises-its-apple-target-26/">Barclays raises its Apple target 26%</a></li>
</ul>
<p>Below the fold: more Zaky charts, including operating expenses by quarter and Mac sales by region.</p>
<p><span id="more-6079"></span><a href="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-85.png"><img class="alignnone size-full wp-image-6089" title="Zaky: Operating expenses" src="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-85.png?w=536&#038;h=310" alt="Zaky: Operating expenses" width="536" height="310" /></a></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-86.png" target="_blank"><img class="alignnone size-full wp-image-6090" style="border:1px solid black;" title="Zaky: Mac sales by region" src="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-86.png?w=531&#038;h=349" alt="Zaky: Mac sales by region" width="531" height="349" /></a></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-87.png"><img class="alignnone size-full wp-image-6091" title="Zaky: non-GAAP revenue growth" src="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-87.png?w=537&#038;h=306" alt="Zaky: non-GAAP revenue growth" width="537" height="306" /></a></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-88.png"><img class="alignnone size-full wp-image-6092" title="Zaky: iPod share of revenue" src="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-88.png?w=531&#038;h=301" alt="Zaky: iPod share of revenue" width="531" height="301" /></a></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-89.png"><img class="alignnone size-full wp-image-6094" title="Zaky: iTunes revenue" src="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-89.png?w=531&#038;h=305" alt="Zaky: iTunes revenue" width="531" height="305" /></a></p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
		</media:content>

		<media:content url="http://chart.bigcharts.com/custom/cnnmoney-com/editorial/v2-cnnmoney-chart1.img?symb=AAPL&#38;sid=609&#38;time=3mo&#38;freq=1dy&#38;type=64&#38;compidx=djia%7E1643&#38;ma=0&#38;maval=9&#38;lf=1&#38;uf=0&#38;title=Apple+Inc%2E&#38;mocktick=1&#38;country=US&#38;style=2070&#38;size=1&#38;rand=1662" medium="image" />

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-84.png" medium="image">
			<media:title type="html">Zaky Mac growth chart</media:title>
		</media:content>

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-85.png" medium="image">
			<media:title type="html">Zaky: Operating expenses</media:title>
		</media:content>

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-86.png" medium="image">
			<media:title type="html">Zaky: Mac sales by region</media:title>
		</media:content>

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-87.png" medium="image">
			<media:title type="html">Zaky: non-GAAP revenue growth</media:title>
		</media:content>

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-88.png" medium="image">
			<media:title type="html">Zaky: iPod share of revenue</media:title>
		</media:content>

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/04/picture-89.png" medium="image">
			<media:title type="html">Zaky: iTunes revenue</media:title>
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	</item>
		<item>
		<title>Is Steve Jobs really in charge?</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/04/11/is-steve-jobs-really-in-charge/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/04/11/is-steve-jobs-really-in-charge/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 11:49:53 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=5934</guid>
		<description><![CDATA[In what reads like a strategic leak from Apple&#039;s (AAPL) Cupertino boardroom, the Wall Street Journal reports in its Saturday edition that Steve Jobs &#8212; half-way through a six-month medical leave &#8212; still &#034;maintains [his] grip&#034; on the company from his Palo Alto, Calif., home.
But the evidence the Journal offers doesn&#039;t go much beyond Jobs&#039; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=5934&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://fortuneapple20.files.wordpress.com/2009/02/picture-27.png"><img class="alignright size-full wp-image-4306" style="margin:5px 15px;" title="Steve Jobs in June 2008, no caption" src="http://fortuneapple20.files.wordpress.com/2009/02/picture-27.png?w=326&#038;h=268" alt="Steve Jobs in June 2008, no caption" width="326" height="268" /></a>In what reads like a strategic leak from Apple&#039;s (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) Cupertino boardroom, the <a href="http://online.wsj.com/article/SB123941988981610781.html?mg=com-wsj"><em>Wall Street Journal</em></a> reports in its Saturday edition that Steve Jobs &#8212; half-way through a six-month medical leave &#8212; still &#034;maintains [his] grip&#034; on the company from his Palo Alto, Calif., home.</p>
<p>But the evidence the <em>Journal</em> offers doesn&#039;t go much beyond Jobs&#039; January <a href="http://apple20.blogs.fortune.cnn.com/2009/01/14/steve-jobs-medical-leave-health-problems-complex/">statement</a> to Apple&#039;s staff that he planned &#034;to stay involved in major strategic decisions while [he was] out.&#034;</p>
<p>Citing unnamed &#034;people familiar with the matter,&#034; the <em>Journal</em> writes that Jobs &#8230;</p>
<ul>
<li>Regularly reviews products and product plans</li>
<li>Was particularly involved in the user interface of <a href="http://apple20.blogs.fortune.cnn.com/2009/03/17/major-iphone-upgrade-coming-this-summer/">iPhone OS 3.0</a></li>
<li>Is involved in the development of future projects</li>
</ul>
<p>As examples of future products that Jobs might be working on, the <em>Journal</em> mentions two: the new iPhone models expected this summer and a portable device that is &#034;smaller than its current laptop computers but bigger than the iPhone or iPod touch.&#034;</p>
<p>But it&#039;s common knowledge in Silicon Valley that Apple is working on these devices, and it&#039;s not clear if the <em>Journal</em>&#039;s sources for this part of its story know anything about the level of Jobs&#039; involvement in them.</p>
<p>The only other nugget of news in the <em>Journal</em>&#039;s account is buried near the bottom:</p>
<blockquote><p>&#034;Some of these people also say members of Apple&#039;s board of directors are monitoring the situation directly, communicating regularly with Mr. Jobs&#039;s physicians.&#034;</p></blockquote>
<p>It&#039;s not surprising that the board would want to know how their CEO is doing &#8212; especially a CEO as closely identified with his company as Jobs &#8212; but direct communication with his physicians goes beyond the usual bounds of doctor-patient confidentiality. It suggests that the board of directors may have played a deeper role in Jobs&#039; abrupt decision to take a medical leave than has hitherto been reported.</p>
<p>Apple has not yet returned a request for comment.</p>
<p>Jobs was treated for a rare form of operable pancreatic cancer in 2004 and announced afterward that the operation was a success. But concerns about his health resurfaced last June when he appeared in public looking markedly thinner. In January he said he had a hormone imbalance that was &#034;relatively simple and straightforward&#034; to treat, then announced 10 days later that he was taking six months off to focus on health problems that were &#034;more complex&#034; than he initially thought.</p>
<p>In the interim, COO Tim Cook has been running Apple&#039;s day-to-day operations &#8212; as he has been for some years now &#8212; and the company seems to be doing just fine. Its shares have risen 40% since Jobs announced his leave, closing before the Easter holiday at $119.57. Second quarter earnings are scheduled to be announced on April 22.</p>
<p>See also:</p>
<ul>
<li><a href="http://apple20.blogs.fortune.cnn.com/2009/01/14/steve-jobs-medical-leave-health-problems-complex/">Steve Jobs takes a medical leave</a></li>
<li> <a title="Permanent Link to The last time Tim Cook ran Apple" rel="bookmark" href="http://apple20.blogs.fortune.cnn.com/2009/01/15/the-last-time-tim-cook-ran-apple/">The last time Tim Cook ran Apple</a></li>
<li> <a title="Permanent Link to Steve Jobs, chained to a rock" rel="bookmark" href="http://apple20.blogs.fortune.cnn.com/2009/01/18/steve-jobs-chained-to-a-rock/">Steve Jobs, chained to a rock</a></li>
</ul>
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		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
		</media:content>

		<media:content url="http://fortuneapple20.files.wordpress.com/2009/02/picture-27.png" medium="image">
			<media:title type="html">Steve Jobs in June 2008, no caption</media:title>
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		<title>New Chinese iPhone talks target May 17 &#8212; UPDATE</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/02/13/new-chinese-iphone-talks-target-may-17/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/02/13/new-chinese-iphone-talks-target-may-17/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 10:20:46 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Mobile]]></category>
		<category><![CDATA[China Unicom]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=4551</guid>
		<description><![CDATA[Has Apple switched horses in China?
That&#039;s the thrust of a pair of news reports out of Beijing this week  that suggest a deal to carry the iPhone in China could be reached as early as May 17.
The first report, published Monday by Interfax-China, offered a recap of the sticking points that seem to have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=4551&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignright size-full wp-image-4552" style="margin:5px 15px;" title="china-iphone" src="http://fortuneapple20.files.wordpress.com/2009/02/china-iphone.jpg?w=265&#038;h=145" alt="china-iphone" width="265" height="145" />Has Apple switched horses in China?</p>
<p>That&#039;s the thrust of a pair of news reports out of Beijing this week  that suggest a deal to carry the iPhone in China could be reached as early as May 17.</p>
<p>The first report, published Monday by <a href="http://tmt.interfaxchina.com/news/1295">Interfax-China</a>, offered a recap of the sticking points that seem to have scuttled negotiations between Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>), which is desperately seeking a partner in the world&#039;s largest cell phone market, and China Mobile, the country&#039;s &#8212; and the world&#039;s &#8212; largest carrier (415 million subscribers at last count).</p>
<p>According to a source who claimed to have been briefed by China Mobile president Wang Jianzhou himself, the &#034;third and final round&#034; broke down over which company gets control of the App Store in China. (<a href="http://tmt.interfaxchina.com/news/1295">link</a>) [See UPDATE below for the latest twist.]</p>
<p>The second story, filed Wednesday by <em>China Business News</em> via <a href="http://www.china.org.cn/business/highlights/2009-02/11/content_17260963.htm">China.org.cn</a>, reports that Apple is now negotiating with China Unicom, the country&#039;s No. 2 mobile carrier (about 130 million subscribers).</p>
<p>&#034;Yes, we are in talks with Apple Inc.,&#034; a China Unicom manager told the newspaper. (<a href="http://www.china.org.cn/business/highlights/2009-02/11/content_17260963.htm">link</a>)</p>
<p>According to this account, the two companies have had several rounds of negotiations, beginning as early as last October, and have stumbled over some of the same issues as the China Mobile talks &#8212; including government restrictions on cell phones with integrated Wi-Fi.</p>
<p>But China Unicom has an edge over its larger competitor: On May 17, it will launch China&#039;s first 3G service based on the WCDMA (Wideband Code Division Multiple Access) protocol &#8212; the one Apple employs. That would allow China Unicom&#039;s customers to use off-the-shelf iPhone 3Gs without modification.</p>
<p>China Mobile, by contrast, is sticking with its home-grown TD-SCDMA (Time Division Synchronous Code Division Multiple Access) protocol for 3G service. In order for Apple to serve China Mobile customers, it would have to build a special Chinese iPhone with a different cellular modem chipset.</p>
<p>So keep your eye on May 17 &#8230; but don&#039;t hold your breath.</p>
<p>&#034;We will enter Asia with the iPhone in 2008,&#034; acting Apple CEO Tim Cook said nearly a year ago, as AllThingsD&#039;s John Paczkowski <a href="http://seekingalpha.com/article/119581-apple-s-chinese-iphone-torture">reminds us</a>.</p>
<p>&#034;We will one day enter China,&#034; Cook added. &#034;We’re not saying when.&#034;</p>
<p>UPDATE: China Mobile and Apple are &#034;currently negotiating iPhone cooperation&#034; according to a report in <em>China Business News</em> Thursday. The brief item, which comes via the English language headline service <a href="http://www.jlmpacificepoch.com/newsstories?id=141074_0_5_0_M">JLM Pacific Epoch</a>, attributes the remark to China Mobile CEO Wang Jianzhou.<a href="http://idannyb.wordpress.com/2009/02/13/china-mobile-continuing-cooperation-talks-with-apple/"> iPhoneAsia </a>speculates that &#034;cooperation&#034; might be a ploy designed to keep the estimated 1 million Chinese iPhone owners currently using China Mobile&#039;s EDGE network from switching to China Unicom when its 3G service arrives.</p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
		</media:content>

		<media:content url="http://fortuneapple20.files.wordpress.com/2009/02/china-iphone.jpg" medium="image">
			<media:title type="html">china-iphone</media:title>
		</media:content>
	</item>
		<item>
		<title>Apple awarded iPhone patent</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/01/27/apple-awarded-iphone-patent/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/01/27/apple-awarded-iphone-patent/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 12:47:33 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[Pre]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=4204</guid>
		<description><![CDATA[Tim Cook must have known.
One day before Apple&#039;s acting CEO told Wall Street analysts that his company would not stand for having its intellectual property &#034;ripped off&#034; &#8212; a remark clearly aimed at certain iPhone-like features of the Palm Pre &#8212; the U.S. Patent Office awarded Apple Patent No. No. 7479949.
This 358-page document, originally filed [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=4204&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignright size-full wp-image-4205" style="margin:5px 15px;" title="iPhone patent 2" src="http://fortuneapple20.files.wordpress.com/2009/01/picture-61.png?w=263&#038;h=395" alt="iPhone patent 2" width="263" height="395" />Tim Cook must have known.</p>
<p>One day before Apple&#039;s acting CEO <a href="http://apple20.blogs.fortune.cnn.com/2009/01/21/live-blog-from-apples-q1-2009-earnings-call/">told Wall Street analysts </a>that his company would not stand for having its intellectual property &#034;ripped off&#034; &#8212; a remark clearly aimed at certain iPhone-like features of the Palm Pre &#8212; the U.S. Patent Office awarded Apple Patent No. No. <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PTXT&amp;s1=7,479,949&amp;OS=7,479,949&amp;RS=7,479,949">7479949</a>.</p>
<p>This 358-page document, originally filed on Sept. 5, 2007, is the mother of all iPhone patents. Signed by 21 Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL" target="_blank">AAPL</a>) employees &#8212; starting with Jobs, Steven P. and Forestall, Scott &#8212; it covers everything from the way a finger or fingers touch the screen to the heuristics that turn those touches into commands.</p>
<p>Other smartphones introduced since the iPhone came out have avoided using the multi-touch technology covered by this patent. The Palm Pre may have crossed the line. See <a href="http://apple20.blogs.fortune.cnn.com/2009/01/26/apple-vs-palm-geeks-with-grudges/">Apple vs. Palm: Geeks with grudges.</a></p>
<p>Patents in the United States are enforced through civil lawsuits in Federal court. The patent holder will typically ask for monetary compensation and an injunction prohibiting further violations.</p>
<p>In order to prove infringement, the patent owner must establish that the accused infringer practices all of the requirements of at least one of the claims of the patent. The accused infringer has the right to challenge the validity of that patent, something Palm has already suggested it plans to do.</p>
<p><img class="alignleft" style="margin:5px 15px;" src="http://chart.bigcharts.com/custom/cnnmoney-com/editorial/v2-cnnmoney-chart1.img?symb=PALM&amp;sid=2050944&amp;time=2dy&amp;freq=1mi&amp;type=64&amp;compidx=aaaaa%7E0&amp;ma=0&amp;maval=9&amp;lf=1&amp;uf=8192&amp;title=Palm%2C+Inc%2E&amp;mocktick=1&amp;country=US&amp;style=2070&amp;size=1&amp;rand=6472" alt="" width="220" height="165" />“If faced with legal action,” a Palm spokesperson said last week, “we are confident that we have the tools necessary to defend ourselves.”</p>
<p>Palm (<a href="http://money.cnn.com/quote/quote.html?symb=PALM" target="_blank">PALM</a>) shares were down more than 10% in mid-morning trading, but had made back half those losses by mid-afternoon.</p>
<p>Kudos to Alex Brooks of <a href="http://news.worldofapple.com/archives/2009/01/26/apple-awarded-multi-touch-patent/">World of Apple</a> for spotting the news.</p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
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			<media:title type="html">iPhone patent 2</media:title>
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		<title>Apple vs. Palm: Geeks with grudges</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/01/26/apple-vs-palm-geeks-with-grudges/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/01/26/apple-vs-palm-geeks-with-grudges/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 16:53:20 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Fred Anderson]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Jon Rubinstein]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[Pre]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=4180</guid>
		<description><![CDATA[The bad blood between Apple (AAPL) and Palm (PALM) that bubbled to the surface last week has a history that long predates Palm&#039;s launch of the Pre, a smartphone that flatters Apple more sincerely than any of the other iPhone imitators.
When asked at Apple&#039;s earnings call last Wednesday how the iPhone was going to going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=4180&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignright size-full wp-image-4182" title="iPhone v. Pre" src="http://fortuneapple20.files.wordpress.com/2009/01/picture-38.png?w=273&#038;h=241" alt="iPhone v. Pre" width="273" height="241" />The bad blood between Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) and Palm (<a href="http://money.cnn.com/quote/quote.html?symb=PALM">PALM</a>) that bubbled to the surface last week has a history that long predates Palm&#039;s launch of the Pre, a smartphone that flatters Apple more sincerely than any of the other iPhone imitators.</p>
<p>When asked at Apple&#039;s earnings call last Wednesday how the iPhone was going to going to stay ahead of competitors nipping at its heels, you could hear the heat in acting CEO Tim Cook&#039;s answer.</p>
<blockquote><p>&#034;We think competition is good. It makes us all better. And we are ready to suit up and go against anyone.</p>
<p>&#034;However,&#034; he added, his voice rising, &#034;we will not stand for having our IP [intellectual property] ripped off, and we&#039;ll use whatever weapons that we have at our disposal. I don&#039;t know that I can be clearer than that.&#034; (<a href="http://seekingalpha.com/article/115797-apple-inc-f1q09-qtr-end-12-27-08-earnings-call-transcript?source=yahoo&amp;page=9">link</a>)</p></blockquote>
<p><img class="alignleft size-full wp-image-774" style="margin:5px 15px;" title="tim cook" src="http://fortuneapple20.files.wordpress.com/2008/06/ref_05cook.jpg?w=136&#038;h=187" alt="tim cook" width="136" height="187" />Cook had been asked about the Pre&#039;s multi-touch interface, whose technology Steve Jobs insists is heavily protected by multiple patents and which other iPhone competitors &#8212; Google&#039;s (<a href="http://money.cnn.com/quote/quote.html?symb=GOOG">GOOG</a>) Android, for example &#8212; have been careful not to use.</p>
<p>Palm was quick to respond to what it perceived as a shot across its bow.</p>
<p>&#034;If faced with legal action,&#034; a spokesperson told <a href="http://digitaldaily.allthingsd.com/20090123/palm-to-apple-bring-it/">Digital Daily</a>, &#034;we are confident that we have the tools necessary to defend ourselves.&#034;</p>
<p>But the bad blood between Palm and Apple goes deeper than a patent dispute, as my colleague Brent Schlender presciently pointed out when the venture capitalists at Elevation Partners made their first big investment in Palm &#8212; a $325 million cash infusion just a few weeks before the iPhone hit the market.</p>
<p>In a <a href="http://grouchygeek.blogs.fortune.cnn.com/2007/06/04/beware-of-geeks-bearing-grudges/">column</a> written at the time of the loan, Schlender noted that both the giver &#8212; Elevation partner Fred Anderson &#8212; and the receiver &#8212; Palm executive chairman Jon Rubenstein &#8212; had long, complex relationships with Apple.</p>
<p>Anderson, who was Apple&#039;s CFO from 1996 to 2004, before he became a venture capitalist, had just reached a settlement with the SEC over his alleged role in backdating Apple stock options &#8212; including hundreds of millions of dollars worth for Steve Jobs. At the time of his settlement, Schlender reminds us, Anderson &#034;denied any wrongdoing, paid a fine, and issued a vaguely antagonistic <a title="Fred Anderson statement" rel="external nofollow" href="http://online.wsj.com/article/SB117743578584680696.html?mod=ITPWSJ_1" target="new">statement</a> disputing Jobs’s account of the options backdating. Clearly Anderson felt he had been <a title="Passive Aggressive?" rel="external" href="http://grouchygeek.blogs.fortune.com/2007/04/25/of-passiveaggressive-parting-shots-and-brinksmanship/" target="_blank">thrown under the train.&#034;</p>
<p></a></p>
<p>Rubenstein&#039;s relationship with Jobs is even older and more complex. It dates back to 1990, when Jobs asked him to run hardware engineering at NeXT. Rubinstein came to Apple with Jobs&#039; return in 1997 and played a key role in developing some of the revitilized company&#039;s most profitable products. As Schlender tells it:</p>
<blockquote><p>&#034;Rubinstein &#8230; who was instrumental in developing the iMac, the PowerBook, the Power Macintosh, and the iPod, retired quietly a little over a year ago, on April Fools Day, 2006 — the 30th birthhday of Apple. Interestingly, about six months before that, he gave a rare interview to the <em><a title="Rubinstein on convergence" rel="external nofollow" href="http://www.betanews.com/article/iPod_Chief_Not_Excited_About_iTunes_Phone/1127851994" target="new">Berliner Zeitung</a> </em>in which he threw water on the idea of converging a cellphone and an iPod media player into a single device — basically what is now the iPhone. “Is there a toaster that also knows how to brew coffee?” he asked. &#039;There is no such combined device, because it would not make anything better than an individual toaster or coffee machine,&#039; Rubinstein argued. &#039;It works the same way with the iPod, the digital camera or mobile phone: it is important to have specialized devices.&#039;</p>
<p>&#034;Strange words, considering that Apple’s iPod group was already working on what would become the iPhone. Stranger still, when you look back and see that Apple publicly announced Rubinstein’s upcoming &#039;retirement&#039; less than three weeks after that interview. I think you can safely surmise that Ruby, who had been with Jobs for more than 15 years at both NeXT and Apple, wasn’t on the same page with his boss.&#034; (<a href="http://grouchygeek.blogs.fortune.cnn.com/2007/06/04/beware-of-geeks-bearing-grudges/">link</a>)</p></blockquote>
<p><img class="alignright size-full wp-image-4184" style="margin:5px 15px;" title="Rubinstein at Pre launch" src="http://fortuneapple20.files.wordpress.com/2009/01/picture-11.png?w=141&#038;h=162" alt="Rubinstein at Pre launch" width="141" height="162" />At the unveiling of the Pre at the Consumer Electronics Show three weeks ago, Rubinstein introduced the device by first talking about how he retreated with his family to Mexico after he left Apple to lick his wounds &#8212; a surprisingly personal way to launch a new cellphone. (You can watch him <a href="http://www.palm.com/us/products/phones/pre/palm-pre-ces.html">here</a> in the Palm-supplied video that shows us more of Rubinstein than we ever saw in his years at Apple.)</p>
<p>Once at Palm, it didn&#039;t take Rubinstein long to start raiding his former employer for engineering and marketing talent &#8212; including senior vice president for product development Mike Bell (a 16-year Apple veteran), director of software Chris McKillop (of the iPhone and iPod team), and spokesperson Lynn Fox (out of Apple PR).</p>
<p>So did Palm, in fact, rip off Apple&#039;s intellectual property? Patent attorneys could be arguing that question for years to come. Meanwhile, Palm partisans have begun laying the groundwork for their defense, leaking to reporters a white paper prepared by Microsoft&#039;s Bill Buxton that traces the history of multi-touch back to IBM&#039;s Type and N-key Rollover. (<a href="http://www.billbuxton.com/multitouchOverview.html">link</a>)</p>
<p>Meanwhile, the exuberance with which the tech press initially greeted the Pre (it won Best in Show and rave reviews, for example <a href="http://blog.wired.com/gadgets/2009/01/five-reasons-wh.html">here</a> and <a href="http://www.techmeme.com/090110/p14#a090110p14">here</a>) is being tempered by the sour reaction of Apple partisans. Perhaps the sourest of the lot is Daniel Eran Dilger&#039;s long screed in Roughly Drafted Magazine, in which he repeatedly refers the still-unreleased Pre as a &#034;demo&#034; and compares it to a &#034;bald man&#039;s combover.&#034; (See <a href="http://www.roughlydrafted.com/2009/01/12/palm-pre-the-emperors-new-phone/">The Emperor&#039;s New Phone</a>.)</p>
<p>The Pre is scheduled to go on sale in the first half of 2009. A price point has not been announced, although outsiders have speculated that it will be somewhere between $249 and $399. The iPhone retails for $199 (8GB) and $299 (16GB).</p>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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			<media:title type="html">iPhone v. Pre</media:title>
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			<media:title type="html">tim cook</media:title>
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			<media:title type="html">Rubinstein at Pre launch</media:title>
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