Survey

Survey: 6 percent of U.S. teens own iPhones


Who are these kids?

According to a Piper Jaffray survey of high school students released on Tuesday, 6 percent already own an iPhone and 9 percent expect to buy one in the next six months. That's twice as many teens as owned iPhones in Fall '07, three months after the device was first released, when 3 percent had already bought one and 9 percent planned to.

Overall, Apple (AAPL) did well in the survey, which sampled 389 U.S. teenagers and showed the company's lead rising in this key demographic.

iPod market share among the group was a record 86 percent, up from 82 percent last fall. And among the 39 percent who legally purchase music online, 81 percent said they used iTunes. That's actually down some from the 89 percent who used iTunes a year earlier, but it's not too shabby considering that a majority of the teenagers in the survey download their music from P2P services rather than paying for it legally.

Piper Jaffray analyst Gene Munster, the lead author of the report, surmises that Apple's share of the legal download market may be falling among teens despite their strong preference for iPods partly because other online music stores are selling DRM-free music that is compatible with the iPod. We assume he's talking about Amazon.

In any event, the survey shows that despite slowing sales for, say, fashion and footware, U.S. teenagers — or at least 6 percent of these 389 teens — still have money to spend at the Apple Store.

CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
On Brainstorm's radar
CompanyPrice% Change
Kelly Services Inc 11.31 10.23%
Terex Corp 20.95 9.06%
Alcoa Inc 15.79 8.30%
BlueLinx Holdings Inc 3.35 7.37%
Dec 21 3:53pm ET †
IndexLast% Change
Dow Jones10,414.140.83%
Nasdaq2,237.661.17%
S&P 5001,114.051.05%
10yr97 16/32Yield: 3.67%
Dec 21 †
CompanyPrice% Change
LSI Corp 5.97 6.42%
SanDisk Corp 26.64 6.22%
Micron Technology Inc 9.29 5.75%
Advanced Micro Devices Inc 9.52 5.19%
Dec 21 3:58pm ET †
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.