Subsidies

iPhone 3G pricing: U.S. $199, Germany 1 euro, U.K. free


Last week, Steve Jobs announced that in "almost every one" of the 22 countries selling the iPhone 3G on July 11, the maximum price in would be $199 for the 8G model.

AT&T (T) went with the maximum. Some of Apple's (AAPL) international partners are going with the minimum or close to it.

O2 (TEF), which carries the phone in the U.K., announced last week that the iPhone would be free for customers who sign up for one of its higher monthly tariff plans.

And on Monday, T-Mobile (DT) said that it is doing something similar in Germany, selling the iPhone for 1 euro to customers who select its highest monthly plan.

All three carriers are subsidizing the phone, of course, planning to take back in monthly fees more than they give away at point of purchase. In T-Mobile's case, it turns out, a good deal more.

The chart below shows how much customers who buy the 8GB model end up paying at the end of a two-year contract for unlimited data in the U.S., U.K. and Germany. We've used the minimum tariff that yields the maximum subsidy in each country and converted everything into dollars. And we've chosen a two-year period in the U.K., although O2 offers an 18-month contract as well. (E-mail subscribes, click here.)

It should come as no surprise that these European carriers know what they are doing. T-Mobile's 1 euro iPhone may look cheap compared with AT&T's $199, but by the end of their contract, its customers have paid nearly 74% more.

O2's free iPhone, by comparison, is a relative bargain; after two years, it's only 12% more expensive than AT&T's.

CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
On Brainstorm's radar
CompanyPrice% Change
Kelly Services Inc 11.31 10.23%
Terex Corp 20.95 9.06%
Alcoa Inc 15.79 8.30%
BlueLinx Holdings Inc 3.35 7.37%
Dec 21 3:53pm ET †
IndexLast% Change
Dow Jones10,414.140.83%
Nasdaq2,237.661.17%
S&P 5001,114.051.05%
10yr97 16/32Yield: 3.67%
Dec 21 †
CompanyPrice% Change
LSI Corp 5.97 6.42%
SanDisk Corp 26.64 6.22%
Micron Technology Inc 9.29 5.75%
Advanced Micro Devices Inc 9.52 5.19%
Dec 21 3:58pm ET †
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.