Starwood

Touch technology: A round-up


Touch technology help non-tech industries improve business, efficiency, and their bottom lines.

The SMART Table brings touch to masses and classes. Photo: SmartTech

The SMART Table brings touch to masses and classes. Photo: SmartTech

We all oohed and aahed when Apple's (AAPL) iPhone came out because of how cool it was, especially its multi-touch capability that let us flick through photos and "pinch" and expand photos and websites.

Now, with Microsoft (MSFT) Windows 7 specially formatted for touch capabilities, and everyone from manufacturers to hotels touting their tough capabilities, we know human contact with computer screens is more than a gimmick — it’s here to stay.

Touch is already a big business — estimates indicate that sales will be more than $3.66 billion for this year and will catapult 145% to almost $10 billion in the next five years.

Only half of that revenue is coming from consumer electronics (i.e. cell phones, digital frames, etc.) — the rest is from retail, hospitality and more. What many people forget is that this 30-year-old technology has been integrated in non-tech industries for years — mainly as a way to improve efficiency, but never as a centerpiece.

So, we decided to take a look at the best of the rest and highlight the most innovative, business-savvy ways other industries are implementing touch technology — and helping improve their bottom line. More

CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
On Brainstorm's radar
CompanyPrice% Change
Lehman Brothers Holdings Inc 0.10 29.73%
XTO Energy Inc 47.60 14.71%
Freddie Mac 1.44 14.29%
BlueLinx Holdings Inc 3.02 9.03%
Dec 14 3:53pm ET †
IndexLast% Change
Dow Jones10,501.050.28%
Nasdaq2,212.100.99%
S&P 5001,114.110.70%
10yr98 16/32Yield: 3.55%
Dec 14 5:11pm ET †
CompanyPrice% Change
Unisys Corp 34.73 4.29%
Micron Technology Inc 8.95 3.59%
Xerox Corp 8.20 3.40%
Motorola Inc 8.29 -3.04%
Dec 14 3:58pm ET †
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.