Nielsen
Nielsen: Apple is tops for hardware buzz
Here's an interesting measure of how effectively Apple (AAPL) can whip the tech world into a frenzy — even without Steve Jobs there to stir things up.
According to a report issued Monday by Nielsen Online, "anticipatory buzz" in May drew more than 55.7 million unique visitors to Apple's website — more than double that of Hewlett Packard (HPQ) and 25 times the site for Microsoft's (MSFT) Xbox.
The buzz got even louder in June with the unveiling of the iPhone 3GS. At one point between June 8 and June 9, nearly 0.6% of the nearly 100 million blogs, groups, boards, social networks and other consumer generated media that Nielsen tracks were talking about the new device. According to the report:
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
