The Big Apple's newest Mac store is opening on the Upper West Side next Saturday

Source: Apple Inc.

Media invitations went out Friday for a press preview of the new Apple Store in Manhattan — the city's fourth — scheduled to be unveiled Saturday, Nov. 14.

The store, located on a nearly triangular site at Broadway and 67th Street, is well-positioned to get attention from the crowds and TV cameras heading for Central Park West to catch the Macy's Thanksgiving Day parade less than two weeks later.

New York City has been good to Apple (AAPL). The glass cube of its flagship store is believed to be the highest-grossing retail outlet on Fifth Avenue, bringing in an estimated $35,000 per square foot, nearly double the gross of Tiffany's sales floor and triple Harry Winston's, according to a New York real estate expert interviewed by Bloomberg reporters last summer.

Below the fold: Photographs showing the plastic faux curtain that's covering the building site and the curve of the store's unusual glass roof, courtesy of ifoAppleStore.com.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Apple (AAPL) has picked a spot for its long-rumored Upper West Side store, according to the New York Post. It's an oddly-shaped site on the corner of Broadway and 67th Street currently occupied by a Victoria's Secret lingerie outlet.

According to the Post, Apple plans to tear down the existing structure and rebuild from scratch, filling the 8,500 square foot space with rectangles of glass.

The address, 1981 Broadway, was once home to the Cineplex Odeon Regency Theater. That building was torn down by the Brandt Organization to make way for the white box that Victoria's Secret moved into six years ago.

ifoAppleStore checked city records and reports that no permits have yet been issued for construction at the site.

Apple opened its first Manhattan store in Soho in 2002, its second on Fifth Avenue in 2006 and its third on West 14th Street just two weeks ago (see here).

Victoria's Secret has nine other stores in New York City, including one at Broadway and 85th Street.

With its third retail outlet in Manhattan set to open tomorrow, Apple (AAPL) gave the New York press a preview this morning of what it bills as the metropolitan area's largest Apple Store.

The renovated 1920's building sits at the corner of 14th Street and 9th Avenue, on the border of Chelsea and New York City's meatpacking district.

It's a lovely spot, across a little triangular park from the Old Homestead Steakhouse ("the king of beef"). Morning light floods in over the squat towers of Our Lady of Guadalupe, and there's a lightly trafficked Starbucks one block away.

The three story spiral staircase set in a sunny atrium is the retail space's most distinctive feature, but inside it's a classic Apple store.

The first floor is devoted to the Macintosh, with lots of machines to play with and plenty of room to park yourself under a sunlit window and soak in the free Wi-Fi. The second floor is filled with iPods, iPhones and accessories. The third floor is dominated by a 46 foot genius bar, low tables for kids, higher tables for adults, and two new Pro Lab tables for training the "creatives" who live in the area. (The store will stay open until midnight to accommodate their lifestyles.)

"We think of this as a really great neighborhood store," says Ron Johnson, senior VP for retail, who, given Manhattan's brutal real estate market, had to strain a bit to tick off superlatives. It's not the largest Apple store in the world (London's Regent Street outlet wins that prize). It's not even the biggest in the United States (Chicago has a larger one). And although Johnson described the genius bar as "essentially the biggest" in the world, he acknowledged that it's about four feet shy of the longest.

Still, none of that detracts from the appeal of the space or the likelihood of its success. Apple has had no trouble filling its two other Manhattan stores — in Soho (opened in 2002) and Fifth Avenue (2006) — especially with all the Europeans in town bargain hunting for Christmas gifts with devalued U.S. dollars.

And as George Slusher pointed out in The Mac Observer, Apple is nowhere near saturating the New York market. The Portland metropolitan area, with a population just north of 2 million, has three Apple stores. The five boroughs of New York alone, with four times as many people, could use a few more.

Doors to the meatpacking store open to the public Friday, Dec. 7 at 6 p.m. There are free black Apple T-shirts for the faithful who queue up early. Details and directions here.