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	<title>Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine &#187; MacHeads</title>
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	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine &#187; MacHeads</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com</link>
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		<title>Video: The last time Steve Jobs came back to Apple</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/06/30/macheads-clip-the-last-time-steve-jobs-came-back/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/06/30/macheads-clip-the-last-time-steve-jobs-came-back/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 16:00:55 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[MacHeads]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=7969</guid>
		<description><![CDATA[To celebrate Steve Jobs&#039; official return to Apple (AAPL) this week, Kobi Shely has posted a YouTube clip from MacHEADS, his 54-minute &#034;fanboy documentary&#034; on the cult surrounding the company and its charismatic CEO.
Shely wrote, directed, co-produced and edited the film. The 2-minute 22-second segment he selected is centered around the return of Jobs to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=8214&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://www.youtube.com/watch?v=_Uet7sh7uqo"><img class="alignright size-full wp-image-7970" style="margin:5px 15px;" title="MacHeads: Steve Jobs 1998 keynote" src="http://fortunebrainstormtech.files.wordpress.com/2009/06/picture-114.png?w=313&#038;h=193" alt="MacHeads: Steve Jobs 1998 keynote" width="313" height="193" /></a>To celebrate Steve Jobs&#039; official return to Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) this week, Kobi Shely has posted a YouTube clip from <em>MacHEADS</em>, his 54-minute &#034;fanboy documentary&#034; on the cult surrounding the company and its charismatic CEO.</p>
<p>Shely wrote, directed, co-produced and edited the film. The 2-minute 22-second segment he selected is centered around the return of Jobs to Apple in Dec. 1996 after he was ousted in a boardroom coup nearly a dozen years earlier.</p>
<p>The clip includes rare footage from the July 1998 keynote in which a younger, chubbier Jobs announces Apple&#039;s return to profitability and introduces the first iMac.</p>
<p><span id="more-8214"></span></p>
<p>It&#039;s worth a look, if you can ignore the first 15 seconds of computer-generated weirdness, the bizarre Church of Mac segment in the middle and the young woman stroking and kissing her computer at the end.</p>
<p>The clip is pasted below. The full movie is available on iTunes and Amazon Video on Demand. Or you can order a DVD <a href="http://www.macheadsthemovie.com">here</a>.</p>
<p>Below the fold, a two-minute trailer for <em>MacHEADS</em> that includes sex columnist Violet Blue&#039;s priceless line: &#034;First of all, I&#039;ve never knowingly slept with a Windows user. Ever.&#034;</p>
<p>See also:</p>
<ul>
<li><a href="http://money.cnn.com/galleries/2009/fortune/0906/gallery.steve_jobs_career_timeline.fortune/index.html">Top 10 moments in Steve Jobs&#039; career</a></li>
<li><a href="http://apple20.blogs.fortune.cnn.com/2009/03/02/film-inside-the-cult-of-mac/">Film: Inside the cult of Mac</a></li>
</ul>
<p><span style="text-align:center; display: block;"><a href="http://brainstormtech.blogs.fortune.cnn.com/2009/06/30/macheads-clip-the-last-time-steve-jobs-came-back/"><img src="http://img.youtube.com/vi/_Uet7sh7uqo/2.jpg" alt="" /></a></span></p>
<p><!--more--></p>
<p><span style="text-align:center; display: block;"><a href="http://brainstormtech.blogs.fortune.cnn.com/2009/06/30/macheads-clip-the-last-time-steve-jobs-came-back/"><img src="http://img.youtube.com/vi/0QMhOIySiyE/2.jpg" alt="" /></a></span></p>
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		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
		</media:content>

		<media:content url="http://fortunebrainstormtech.files.wordpress.com/2009/06/picture-114.png" medium="image">
			<media:title type="html">MacHeads: Steve Jobs 1998 keynote</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/_Uet7sh7uqo/2.jpg" medium="image" />

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	</item>
		<item>
		<title>Film: Inside the cult of Mac</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2009/03/02/film-inside-the-cult-of-mac/</link>
		<comments>http://brainstormtech.blogs.fortune.cnn.com/2009/03/02/film-inside-the-cult-of-mac/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 17:30:39 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MacHeads]]></category>
		<category><![CDATA[Macworld]]></category>

		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/?p=5017</guid>
		<description><![CDATA[&#034;First of all,&#034; says San Francisco Chronicle sex columnist Violet Blue, in glasses, Mary Janes and peek-a-boo top, &#034;I never knowingly slept with a Windows user. Ever.&#034;
That tells you pretty much all you need to know about MacHeads, the 2008 film now enjoying a second life at Amazon (where it&#039;s currently the No. 4 top-selling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brainstormtech.blogs.fortune.cnn.com&blog=8466345&post=5017&subd=fortunebrainstormtech&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://www.dailymotion.com/video/x44l1c_macheads-the-movie-trailer_tech"><img class="alignright size-full wp-image-5019" style="margin:5px 15px;" title="Violet Blue" src="http://fortunebrainstormtech.files.wordpress.com/2009/03/picture-1.png?w=321&#038;h=367" alt="Violet Blue" width="321" height="367" /></a>&#034;First of all,&#034; says <em>San Francisco Chronicle</em> sex columnist Violet Blue, in glasses, Mary Janes and peek-a-boo top, &#034;I never knowingly slept with a Windows user. Ever.&#034;</p>
<p>That tells you pretty much all you need to know about <em>MacHeads</em>, the 2008 film now enjoying a second life at Amazon (where it&#039;s currently the No. 4 top-selling documentary) and the iTunes Store (No. 8). Both retailers recently added the film for sale and rental.</p>
<p>If you want to meet a lot of people who wear funny hats, stroke and kiss their personal computers, and care passionately enough about Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) to make sexual decisions based on what OS you&#039;re using, you&#039;ve come to the right section in the video store.</p>
<p>A labor of love by Ron and Kobi Shely, two Israeli brothers who discovered the cult of Mac late in the game (circa 2000), the film opens with the lines at Macworld 2007 in San Francisco and closes five months later in New York City with the lines that formed the day the first iPhone went on sale.</p>
<p>But it&#039;s the Mac community that provides the arc &#8212; and the pathos &#8212; of the film.</p>
<p>There was an Apple community before 1984, but it blossomed with the &#034;Big Brother&#034; ad that defined the Mac culture as something separate from and hostile to IBM (<a href="http://money.cnn.com/quote/quote.html?symb=IBM">IBM</a>) and Microsoft (<a href="http://money.cnn.com/quote/quote.html?symb=MSFT">MSFT</a>). According to the Shely brothers, it sustained the company during the dark &#034;crisis&#034; years when Apple management lost its way and it fell to the user groups &#8212; like monks in the Middle Ages &#8212; to keep the faith alive. Or maybe more like penguins, as columnist Andy Ihnatko puts it in the film, huddled together to share their body warmth.</p>
<p>Ultimately, this is a story of lost innocence. Even as the community celebrated the return of Steve Jobs &#8212; their prodigal son and savior &#8212; it was being undermined by the Web (which obviated the need for local user groups) and a grown-up company that no longer required a fanatical user base to achieve financial success.</p>
<p>&#034;Oh Apple?&#034; says Ty Shipman, a member of the now defunct Berkeley Mac Users Group (BMUG). &#034;They could care less.&#034;</p>
<p>Apple fans will find much to love in this film. Windows users may find their prejudices confirmed.</p>
<p>You can rent or purchase <em>MacHeads</em> <a href="http://www.macheadsthemovie.com/">here</a>. The official trailer is available <a href="http://www.dailymotion.com/video/x44l1c_macheads-the-movie-trailer_tech">here</a>. The YouTube version of the trailer is pasted below the fold.</p>
<p><span id="more-5017"></span><span style="text-align:center; display: block;"><a href="http://brainstormtech.blogs.fortune.cnn.com/2009/03/02/film-inside-the-cult-of-mac/"><img src="http://img.youtube.com/vi/0QMhOIySiyE/2.jpg" alt="" /></a></span></p>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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			<media:title type="html">Violet Blue</media:title>
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