You've got gamers!
The videogame fans in your company are a valuable resource. Here’s how to make sure they stay engaged.
By Ted Price, CEO, Insomniac Games
If you employ videogamers, and based on statistics you probably do, it’s important to remember that gamers often respond to different motivators than non-gamers.
For those of you who have been in the business world far longer than I have, I apologize if the following seems too “been there, done that.” These are the things I’ve found most relevant after years of working with hardcore gamers (and being one myself).
Focus on short term goals
Gamers are goal-seekers. We’re conditioned to strive for that next rank, to solve the tough puzzle. Because of this we’ll respond positively to short-term goals that result in a reward. And that reward doesn’t have to be monetary. Most of the time gamers are simply looking for peer recognition. More
