Brighton
Apple: Another opening, another show
Apple's (AAPL) 258 retail stores may be drawing fewer visitors and bringing in less revenue than they did before the economic downturn (see stats below the fold), but they can still make a splash.
Witness the grand opening video — shot by No. 2 in line — of the company's 21st U.K. Apple Store in Brighton on Saturday, complete with the usual long snaking queue, 1,000 free T-shirts and over-the-top high-fiving Apple employees.
Below: the curious economics of Apple's retail stores.
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