Apple is coming to Broadway

iphonerulez: You are truly an uninformed overly opinionated know-it-all. Everything you stated is dead wrong. It is a fact,that Apple stores make more money per square foot than any retail space in in America. Including Tiffanys. Look it up genius.

To all you PC groaners, this is exactly why Apple is so successful. The new store is all part of a savvy and totally unique marketing effort that projects a company that is advanced, smart, highly profitable and on the cutting edge in design and function. Exactly what the consumer wants now.

Wow, Dan. It's amazing that you feel so comfortable making such blanket declarations. Your omniscience is impressive.

The store is built like the hardware it will promote — lots of flash, but lack of substance. Oh, and lots of money thrown into it, because Apples are mostly for the yuppie crowd.

Apple is continuing to open stores in hight traffic and high visibility locations not just for today, but in anticipation of the eventual economic rebound.

Big Apple locations are also a draw for international visitors and are a primary marketing investment for the company.

As to the costs, there's a healthy retail margin on products sold as well as Apple's consistently high gross margins on products. The stores are financed in large part by the retail margin on products sold nds serve both sales and service centers.

By adding additional sales points that are company operated it reduces the complexities involved in distributing through 3rd party retailers and provides for uniform product presentations.

Apple is in the midst of an aggressive infrastructure buildout that will reap financial rewards over the next decade. Relative to revenue, lease costs are an attractive way to sell and market products based on the traffic the stores generate and the sales opportunities created.

I have a 12-month price target for AAPL of $300 per share. Depending on overall market conditions and the continued strong and consistent revenue growth the company now enjoys, we could see AAPL at $500 per share within three years.

@iphonerulez

Apple can throw money at the stores because their stores are amongst the most profitable in the world.

Also you are quoting some figures like 10% of the world's desktop market. At Apple's profit margins they would be doing very well – especially if they keep up the 90% of the high end of the market.

Investors can't possibly understand this type of waste. Apple is supposed to be running a consumer electronics business and not supposed to be throwing away money on building opulent high-tech monuments. Any analyst looking at Apple retail stores are probably reeling in disbelief. Those analysts that love $300 netbooks take one look at the price tag of an Apple retail store and they think massive overhead. Beautiful stores are nice, indeed, but they'll never turn millions of Windows PC users into Mac converts. Probably won't turn Apple into a $300 a share stock, either.

I can barely picture Apple's retail scheme three years from now. 1000 stores around the world and will still have only 10% of the world's desktop market share and maybe 30% of the world's smartphone market share. I hope the stock reaches about $260 a share by then.

This isn't Apple opening up just another store; they're unveiling the newest NYC museum with gorgeous pieces of design and engineering for your enjoyment.

After looking at the pictures of this "store", it makes me honestly believe that Apple is one of few U.S. companies that will lead us into a prosperous future.

How on earth did you develop the idea that the Macys day parade goes up Broadway? It goes up Central Park West. Don't you know anyone who lives or works in the city that you could ask?

ex ped: Well, actually it goes down Central Park West, not up, and in fact for the first time in 82 years, it's moving from Broadway to a new route along 7th Ave. But your point is well taken. I stand corrected. Will fix.