Apple 2.0

Mac news from outside the reality distortion field

Fortune magazine names Apple's Steve Jobs CEO of the decade


Runners-up include Gates, Buffett, Page, Brin, Winfrey, Stewart and — wait for it –  Madoff

Fortune's CEO of the decade

Photo: Time Inc.

Steve Jobs is the CEO of the decade, according to the new issue of Fortune magazine.

"Jobs is back," writes Adam Lashinsky in the cover story published Thursday. "It's as if his signature 'one more thing' line now applies to him as well. After a six-month leave of absence in the early part of this year, during which he received a liver transplant, he is once again commanding a 34,000-strong corporate army that is as powerful, awe-inspiring, creative, secretive, bullying, arrogant — and yes, profitable — as at any time since he and his chum Steve Wozniak founded Apple (AAPL, Fortune 500) in 1976."

The piece includes the revelation that Jobs twice considered taking Apple private, once in a leveraged buyout with Silver Lake Partners and once a few years earlier with financing lined up by his old friend Larry Ellison, CEO of Oracle (ORCL).

Sure to stir controversy is Fortune's provocative list of also rans, which includes, along with some obvious contenders (Bill Gates and Warren Buffett, for example), two convicted felons: Martha Stewart and Bernie Madoff.

CNNMoney.com (which carries this blog) has put together an elaborate online editorial package that includes excerpts from Lashinsky's story, a video of him explaining the choice, praises of Jobs from the rich and famous, celebrities' favorite iPhones apps, an interactive timeline, rarely seen photographs and more. The entry point is here.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Great choice – Steve Jobs has been magnificent. And his legacy will stand the test of time. Unlike some of your other picks, by the way. For example – jack Welch as CEO of the Century!! What were you ever thinking? As Warren Buffett once said, "you can tell who is swimming naked when the tide goes out". Well from 9/11 on and through this financial crisis, the tide has been out for G.E. And guess what? Welch was swimming naked for the whole market upturn since 1982!! Poor Jeff Immelt – who has been a lot more of a gentlemen about Welch than vice versa. Welch's whole thing for years was financial engineering!! Another naked swimmer is Hank greenberg, late of AIG. Of course, both guys are totally in love with what they see as their achievements. Nothing compared to Jobs, who has added real. sustainable value!!

Posted By Michael Lindsay. Providence, RI.: November 24, 2009 5:52 PM

Nice post, thanks for sharing the information and for the very resourceful post here.

Posted By Tag44, Miami, FL: November 6, 2009 1:57 AM

That timeline is weaksauce. SJ would definitely call Lashinsky a bozo.

Posted By Ivan M., Boca Raton, FL: November 5, 2009 5:59 PM

Nice to have him back. Apple is so important…

Posted By Christian Sømme: November 5, 2009 5:02 PM

Steve Jobs return to Apple equals the second coming.

Posted By John TheApostle, Mountain View, CA: November 5, 2009 4:32 PM

Steve Jobs has led Apple out of the blue many times,he saved it from bankrupcy more than once. Congrats and he deserved it.

Posted By AR,Volta Redonda,RJ: November 5, 2009 12:38 PM

Talk about well-deserved! Apple has done as much as any other company to keep America at the forefront of tech. Steve Jobs and all those behind him deserve a medal and maybe even a ticker-tape parade for that alone.

Posted By Sacto Joe, Sacramento, CA: November 5, 2009 12:15 PM

Who got the chance to vote on this one?
Was there an Apple iPhone app for that?

Posted By AK, Ottawa, ON: November 5, 2009 12:07 PM
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
Subscribe to Apple 2.0: RSS feed | email newsletter
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.