Apple 2.0

Mac news from outside the reality distortion field

J.D. Power: iPhone is No. 1, again


Consumers and business users alike prefer it over the BlackBerry

Photo: J.D. Power

Photo: J.D. Power

Here's a bullet point you can expect to see at Steve Jobs' next keynote.

Apple's (AAPL)  iPhone has once again come in first in J.D. Power's semi-annual customer satisfaction study, despite a battery that continues to disappoint.

Apple increased its score in both the consumer and business user portions of the survey.

Research in Motion's (RIMM) BlackBerry was No. 2 among business users and No. 3, after Apple and LG, among consumers.

More broadly, the survey found:

  • Smartphone owners are happier: Consumer satisfaction is up 14 index points (on a scale of 1,000) from six months ago; business owners are 43 points more satisfied than they were in 2008.
  • Traditional cellphone owners are less happy: Their satisfaction is down 6 points from last April, "likely as a result, according to J.D. Power, "of heightened awareness among traditional mobile phone owners of advanced features available on smartphones."

The smartphone survey was conducted between January and June 2009 among  3,221 smartphone owners who have used their current mobile phone for less than two years.

In a separate survey of 12,595 traditional mobile phone owners, LG was No. 1

Below: the smartphone consumer results. For more on the survey, click here.

See also:

Source: J.D. Power

Source: J.D. Power

I was suprised at how low Palm was rated until I remembered that Palm has other phones than the Pre !

No doubt that the Palm phones running old Palm OS are poorly rated and I'm also sure that the WM Treo Pro phones are not rated well.

I would like to see just how the Palm Pre is rated, given that it's a completely new OS that is, by most accounts, revolutionary

Posted By ECB, Philadelphia, PA: October 28, 2009 9:45 AM

My husband and I both have iPhones, but Apple really does need to do something about the battery life…We have chargers everywhere–bedroom, kitchen, office, both cars, just to name a few locations. But the best thing–the entertainment it provides for our 4 year old on the way to visit the grandparents! She is a wiz at several apps–teaches us a thing or two every once in while.

Posted By Cris, Manhattan, KS: October 12, 2009 9:58 PM

> The Android OS is … a free and "OPEN" OS.

From Greedy Google?! Ha. You're just taking part in their next gargantuan marketing experiment.

Expect to be profiled, tagged and spammed.

Not to mention all the compatibility issues that come with dissociated hw/sw platforms.

Posted By jz, San Diego, CA: October 12, 2009 2:37 PM

What about price? The iphone is a total ripoff. The Android OS is free and is available on two phones now but will soon be available on many more phones, these new phones will have better and cheaper hardware as well as a free and "OPEN" OS.

Posted By Kevin, Wilmington DE: October 12, 2009 10:35 AM

My T-mobile mytouch is way better than the iPhone 3gs. My batter lasts me about 2 days before recharge and that's after all the app usage.

ex ped: Your batter may last, but tell the truth: how are the pancakes?

Posted By Ali, Lake zurich IL: October 9, 2009 3:44 PM
——

Cheap (yet witty) shot, PED. Besides, with IM, spell check, and iPhone's auto spelling correction, you don't honestly expect people to know how to spell, do you?

Posted By Gandalf, Bloomington, IN: October 12, 2009 9:22 AM

The only problem with any network is the service area. ATT 3G just came to my area in the last week and I love it. I havent had any drops while browsing. Only thing is that now that i have WIFI like connection the Youtube videos could hog up my UNLIMITED but LIMITED connection. I also want to be able to get a good connection at my house. But anyone living in BFE will be out of the gaget race due to the limitation that everyone puts on the internet sources. why cant there be a service provider for internet that will go to those poeple that live in the middle of no where? Hughs net is not reliable and wild blue is the same. we need a better provider!

Posted By Brendan, Coleman, MI: October 12, 2009 9:14 AM

To the guy that tried to rationalize percieved battery performance due to more usage. Thats BS. I luv my iPhone, was a heavy user before iPhone. so I know battery life. iPhone has the worst battery life, I have ever experienced…both data and plain 2G service. So, lets face the facts and fix it!

Posted By Singaore: October 12, 2009 7:12 AM

I hate apple with a passion. Dont own a mac and wont own one without vm fusion.

however the iphone rocks and apple's customer service is top notch. because of this ill overlook their gestapo ways of software and freeware hording until the next smart phone that can compete with it comes along.

iphone really is that good

Posted By Russ Atlanta: October 11, 2009 8:09 PM

I wish Verizon had the iPhone, but maybe their vaunted network wouldn't workk very well with thousands of bandwith hogging iPhone in their network. They are probably waiting for their 4G network to get in place. I bet superior network coverage on a map is not the same as superior capactiy. Maybe they're no better than AT&T on capacity, we'll never really know til they get bandwith hogging iPhone users on their network.

Posted By Mark, Los Angeles, CA: October 11, 2009 5:57 PM

Quote:
"Well of course. iPhone is the only choice for cell phone. Some cells are still using a physical keyboard. Those keyboards are relics of the past."

I have to disagree. I would argue that physical keyboards provide greater accuracy and speed than a touchscreen keyboard. The only reason smart phones have moved towards touchscreens is because it allows for a greater viewing area in a smaller space. Visually wowing, the graphical capabilities has strong appeal to consumers.

I think as netbooks get smaller and smaller and cell phone network speeds increase there will definitely be a convergence between phones, computers, and wireless technology. I think both touchscreen and physical keyboards will win in that combination with probably a phone/computer that looks like a nintendo DS with a flip screen touchscreen and a keyboard.

Posted By clay, providence, ri: October 11, 2009 2:31 PM

Yea the iphone is a great phone, but a phone is only as good as the network it is on, you are lucky if you are in an area that AT&T has 3G service, because if you are someone who travels good luck downloading anything or connecting to the web at fast speeds, cause it aint even 2G in those areas. I'd rather wait until Verizon gets it, way better network.

Posted By Jay Gonzalez, Waterbury, CT: October 11, 2009 1:49 PM

The iphone is good for the masses. Its easy to use and for most people who arent computer savvy entertaining. I however have had an HTC product for 3 years now. The amount of customization that can be done (free) and the fact that they ran on speeds as fast or faster (hsdpa) then the iphone gps. The issue is advertisement. No one even knows about HTC products here only now with the touch pro 2 and newer windows mobile products.

Posted By Michael, NYC ny: October 11, 2009 1:41 AM

Yeah, it's definitely the best mobile device on the market. I gave-up my Blackberry for it. I've also downloaded many of the apps but now only use a few jewels like NeuroMobile, Showtimes and a few news readers.

Posted By David, Portland Oregon: October 11, 2009 1:26 AM

The iPhone is the best cell phone to date. Regardless of what these ignorant fools have to say. The mytouch? Really people? Come on lol. Get real. This phone is amazing and everyone should have one.

Posted By Nick, Chicago, Illinois: October 10, 2009 6:25 PM

about the person working for ATT saying that most people want to return their iphones. that probably just means 1. you dont sell enough of them to see how many people buy it, 2. your always around when there are irate customers. EVERYONE among the tech and business community knows that the reason you havent been laid off yet is because of the iphone. 3 million new customers–come on foo.

Posted By Jon, Honolulu: October 10, 2009 6:18 PM

Instead of endlessly texting people inane rubbish (to the delight of gouging service providers everywhere) and wasting time with silly and worthless "apps," why not give some money to charity?

Posted By Richard, Toronto Canada: October 10, 2009 10:28 AM

I love my iphone! Being able to view any full webpage as you would see it on a PC is incredible. The apps available amaze all of my friends when I show them, and the phone is very easy to use.

I just upgraded to a 3GS and it's much faster than the 3G.

Posted By Beckley, West Virginia: October 10, 2009 7:06 AM

I want to own one, really

Posted By Victor, Macau: October 10, 2009 5:09 AM

one problem is iphone does not have am insurance covered. If you lost or stolen or in fire. You can't replace it. You have to buy another one.

Posted By Erick, Chatsworth, CA: October 10, 2009 2:40 AM

Probably because he isn't an idiot and notices the plan costs twice as much which ends up costing like $2000 or so more.

Posted By Anonymous: October 9, 2009 8:21 PM

i am not sure how this is possible… working for AT&T and seeing how many people would like to trash their iPhone states a very different story… I request a new survey

Posted By Nick, Charlotte NC: October 9, 2009 8:06 PM

iPhone 3Gs is GREAT! fast and fun to use

Posted By kevin Strien, Hamburg, Germany: October 9, 2009 7:08 PM

The myTouch is crap. Only comes with 4 GB of memory and it isn't even multitouch! Why pay the same price for a crappy phone?

Posted By Mike, Houston TX: October 9, 2009 4:44 PM

My T-mobile mytouch is way better than the iPhone 3gs. My batter lasts me about 2 days before recharge and that's after all the app usage.

ex ped: Your batter may last, but tell the truth: how are the pancakes?

Posted By Ali, Lake zurich IL: October 9, 2009 3:44 PM

Will from NY, NY
Doesn't the article say that only users who have had their phone less than 2 years were counted in the survey?

Posted By Mark, Colorado Springs: October 9, 2009 12:53 PM

The results are influenced by the fact that there have been more Blackberry users out there for much longer compared to the other products. As a result, the Blackberry customers with older products (i.e. their phones last quite long)are going to be somewhat less satisfied because they see new features advertised but they don't have them and the grass is always greener. But I guarantee you that if they actually tried an iphone they would run back to their Blackberry after realizing how good they have it. Just watch – the honeymoon will be over soon enough for iphone customers as they get sick of the poor phone quality, lousy keyboard, terrible battery life (even when you're not using it much) and so on. The iphone is a good product for people who like to browse all day long and can charge it periodically throughout the day, but it is terrible for IM, Facebook, email and phone calls. A laptop and a Blackberry is a far beter way to go.

Posted By Will, New York, NY: October 9, 2009 11:53 AM

Guys, take a look at when they did the survey – January through June 2009. The iPhone 3gs came out in June, so it was either just released or about to be released. The battery (although not perfected) is significantly better than the 3g, and I imagine that if the survey were done now Apple would score better in that category.

Posted By ctop, dallas, tx: October 9, 2009 10:42 AM

i have i phone and the battery does not last long. does the new i phone battery last any longer? i have the tree g model

Posted By al,cortland,ohio: October 9, 2009 10:18 AM

Well of course. iPhone is the only choice for cell phone. Some cells are still using a physical keyboard. Those keyboards are relics of the past.

Posted By Boka, Springfield, PA: October 9, 2009 7:59 AM

Jim,
you may want to look at the last column in the satisfation survey – the battery life does disappoint

Posted By ed, new york, ny: October 9, 2009 4:08 AM

thanks for linking to an article about the report and NOT the full report (as you state). once again we are unable to look at the data and full methodology without the selective points listed here.

Posted By tile, irvine, ca: October 9, 2009 2:30 AM

If one is going to talk about the battery function as it relates to the iPhone it should at least be put in proper context. The truth of the matter is that iPhone users use the device EXPONENTIALLY more for surfing the net than any other device out there and therefore are going to use more battery power resulting in "shorter" PERCEIVED battery life, when in fact they are using the device more. Any one of these devices, if they had the same usage pattern as iPhone users, would have the same results if not worse. This is why Apple currently has some restrictions on background processing and multi-app functions running concurrently (although contrary to many reports, it does allow multiple applications to run at the same time but on a limited basis with some of its on functions), so users can have a far superior overall experience with their device. This is most certainly reflected in the overall results.

Posted By FreeRange, Denver, CO: October 9, 2009 12:39 AM

Funny that it says nothing for the phone quality or the numerous dropped calls.

Posted By scott, new jersey: October 8, 2009 10:37 PM

ex ped: No.

p.s. Look at the chart, Jim. Notice anything about the iPhone's battery function score?

The reason my battery gets drained all the time is I use the damn thing 5-6 hours a day. You can always get a $20 external battery that fully charges the iphone in less than an hour.

Posted By BC, NY, NY: October 8, 2009 9:55 PM

Compared to the iPhone, the rest looks like a mash up crudely put together features that takes a great amount of effort to use. Before the iPhone, I had a BB and a Treo before that. BTW, where's the Google and Pre on this list?

Posted By BC, NY, NY: October 8, 2009 9:51 PM

Apple's (AAPL) iPhone has once again come in first in J.D. Power's semi-annual customer satisfaction study, despite a battery that continues to disappoint.

Seriously Fudd, you just had to get that little shot in huh? You're a puny, little man that got beat up in school often, aren't ya?

ex ped: No.

p.s. Look at the chart, Jim. Notice anything about the iPhone's battery function score?

Posted By Jim Prather Tampa Florida: October 8, 2009 8:58 PM

One brief comment about iPhone apps.
You'd think that with 75,000 (or whatever crazy number it is today) apps available on the iPhone there would be hundreds for every possible use. But the truth of the matter is that for most specialized niches there are a few or maybe a dozen and sometimes none of them are exactly what you want or need. I think that is important when you think about how useful a device is really going to be. You need a mountain of applications in order to find that golden nugget.

In my case I have recently purchased applications to manage grocery shopping lists, record and graph medical information such as blood pressure and weight (which my doctor has said is extremely helpful), and manage file transfers to and from an ftp server.

None of these are earth shattering but they add incremental value far beyond the $1.99 pricetag I usually fork out. In my mind that is the true power of the iPhone. Allowing thousands of developers to make a living providing the masses with simple and effective tools that save time and improve our lives.

Posted By DS,Vancouver,BC: October 8, 2009 8:07 PM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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