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How Bell Canada got the iPhone


BellCanada1902A Bell Canada (BCE) press statement Tuesday made official what the Canadian press has been reporting since Monday: that the company, in partnership with Telus Corp. (TU), will start carrying Apple's (AAPL) iPhone in November.

The deal puts an end to the exclusivity that Rogers Communications (RCI) has enjoyed — to the dismay of many Canadian iPhone owners — for more than a year.

It's news that is likely to be closely watched in the United States, where AT&T's (T) exclusive contract with Apple is expected to expire next year — opening the door, in theory, for Verizon (VZ).

But only if Verizon's network can be upgraded in time.

Like Verizon, Bell Canada operates, through its Bell Wireless subsidiary, a CDMA cellular network that is incompatible with the iPhone's GSM chipset. But unlike Verizon, Bell Canada was able to rapidly upgrade its network to an HSPA standard that is iPhone compatible.

Verizon has said it will begin deploying a so-called 4G Long Term Evolution (LTE) network later this year. But it's not expected to be able to offer nationwide coverage for iPhones for another year or more.

So how did Bell Canada do it so quickly?

The fact that Bell Canada is providing telecommunications for the 2010 Winter Olympics Games in Vancouver probably had something to do with getting the company focused on the task.

But a bigger factor, we suspect, is the size of Canada's population and the way it is distributed.

Source: Statistics Canada

Source: Statistics Canada

Canada is actually slightly larger than the United States — it covers an area of 10 million square kilometers (3.85 million square miles) — but has a population of less than 34 million, compared with the U.S.'s more than 300 million.

Moreover, the vast majority Canada's population lives along its southern border. So even though Bell Canada's HSPA network will cover only 1.2 million square kilometers (roughly the combined size of California and Texas), it will reach 93% of Canada's population.

That payoff for both Bell Canada and Apple could be significant. Last week, Morgan Stanley's Kathryn Huberty estimated that if Apple were to go to a so-called multi-carrier model in Canada, its share of the local handset market would double to 9.7% from today's 4.8%.

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10 Comments | Add a Comment | Email

I got an iphone this morning (launch day) at 10:00 am and it is now 10:15pm and I'm still still not connected to their 'new' network. Bell managed to screw this launch up big time. They can't even get my old Blackberry back on the network. Think twice about getting an iphone from Bell. At a minimum wait.

Posted By Rob, Calgary, AB: November 5, 2009 1:23 AM

I get 484 Kbps DL speed on my ATT 3G phone and 14 Mbps DL on my comcast power boost internet @home; the surfing experience on iphone is subject to the DL speed you get; given most of the users are in urban area; providing good DL would be a challenge!

Posted By Kenny, GA: October 27, 2009 9:25 AM

Will this portend lower U.S. AT&T rates while roaming in Canada and vice-versa for Canadians who travel to the states?

I won't leave my iPhone on in Canada, but rather will forward my calls to my regional not-AT&T carrier – because I roam for the same cost in Canada as I do in my home region.

I also turn data off which makes many of my iPhone applications worthless unless I roam with a usb cellular card – then at least I can use my iPhone through wifi.

Posted By John Robertson, Juneau, AK: October 6, 2009 9:28 PM

Yes, Bell and Telus partnered to build the HSPA network.

Posted By jamie, Vancouver, BC: October 6, 2009 6:30 PM

Telus as well has just announced they are offering the iPhone in the coming weeks. Videotron on the other hand says they cannot comment at this time.

Posted By Dave, Montreal, Quebec, Canada: October 6, 2009 1:22 PM

I thought Bell Canada was building the HSPA network in partnership with Telus.

Posted By mark, boston, ma: October 6, 2009 12:45 PM

Who cares what Telus had they sold British Columbians out years ago! Way to go Bell, what you talking about $100 all in Americans have all in for $50

Posted By firefight16 Maple Ridge BC: October 6, 2009 11:56 AM

If it is $100 or less all including – sign me in. But make sure it includes free long distance and access to and from US as well.

Posted By RK, Windsor, Ontario: October 6, 2009 11:01 AM

You may want to note that Telus, the major mobility player in western Canada, is in partnership with Bell in rolling out the new network, and that Telus will also offer the iPhone in November.

Posted By ddougan, North Vancouver, BC: October 6, 2009 10:23 AM

no word on the data pricing. I wonder if we'll get an all-you-eat $100/mo

Posted By taxing, Toronto, ON: October 6, 2009 8:48 AM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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