AdMob: iPhone's share of the smartphone market hits a record 40%
Source: AdMob
Apple (AAPL) now has a substantial — if not the largest — share of the smartphone market in every region of the world except Asia and Africa, according to a report issued Wednesday by AdMob.
Overall, the iPhone's worldwide share grew to 40% from 33% over the last six months. In North America, its share of the smartphone market is 52%, as measured by hits on AdMob's ads.
AdMob, which bills itself as the world's largest mobile advertising marketplace, delivers ads displayed on smartphone screens, so its statistics tends to favor phones heavily used for Web surfing. "AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country market," it warns at the bottom of the report. "AdMob’s traffic is driven by publisher relationships and may be influenced accordingly."
Among the report's other findings:
- Although its marketshare has been declining, Nokia (NOK) continues to hold 12 of the top 20 smartphone devices in AdMob’s network. Nokia’s N97 and 5800 XpressMusic touchscreen devices were the fourth and fifth most popular smartphones in the UK in August.
- Research in Motion's (RIMM) BlackBerry share declined only slightly over the last 6 months. There are 7 RIM models in the top 20 smartphones in North America.
- Google's (GOOG) Android is growing rapidly in North America and Western Europe. The HTC Magic (my Touch) is a Top 10 smartphone in both North America and Western Europe.
- Palm's (PALM) Pre also had a strong month due to the addition of new publishers to the AdMob network.
To read AdMob's report, click here. For an analysis of why it may unrepresent Apple's competitors, see Silicon Alley Insider's Dan Frommer here.
Below: AdMob's graphs showing the changes in worldwide OS share and the distribution of that share by region.
My statistics come from the percentage of friends who are using iPhones. Of the 70 friends I have who are using smartphones presently 56 are using iPhones. If that is not statistics enough for a person like me then I have no need for any statistcs to brainwash me.
It'd be great to get a more holisitic view….iPhone is great, but really ??
ex ped: If you'd read to the bottom of the piece you would have seen that I had already linked to Dan Frommer's analysis.
Way to through statistical analysis out the window to make a headline. First off even though you disclose that the information comes from one source and that source is limited to its affiliated partners it doesn't go far enough to completely discredit the sample selection.
First off you are looking at ad hits for tracking which is skewed for a multitude of reasons, the first being the presence of ads in applications for certain platforms the second being the presentation of web pages on platforms. A vast majority of free applications on iPhones contain ads which inflates the numbers. Secondly are the changes in mobile versions of sites viewed by mobile phone browsers. For an example money.cnn.com on a mobile browsers redirects to cnnmoney.mobi, the first contains plenty of adds while the .mobi does not. View the pages in mobile format and the ad hits drop. Look at a platform like the iPhone where Safari will display most pages the same as on a regular desktop browser and the ad hits increase.
So really the headline should read iPhone users view 40% of AdMobs affiliates ads, but that doesn't have the same ring to it now does it? Sample set != population, 40% ad share != 40% market share.
@James – hmm 85% savings eh? I call bullshit as I know the GOOD CAL model and it's more then BES so please share how these savings are occured as the iPhone is more expensive compared to Blackberry.
This report means nothing as Admob metrics are pulled from their core market … iPhone devices. So this really only shows that for apps that adMob have a contract with (iPhone apps) there is large usage. They have next to zero ads with Blackberry apps so limited view into that usage. Its been shown a large section of Blackberry owners don't care much about apps anyways as they have actual work to do instead of playing with an app / browsing the internet.
If you watched the economic talks between President Obama and the Canadian prime minister Stephen Harper, you would notice the issues around Canada not buying proportionally enough American goods. American companies are buying a lot more blackberrys and BES programs than Canadian companies buying Apple, Palm or Motorola products and services. That doesn't sound fair to the American companies at all.
@R Brown
You are absolutely right,
Dan Frommer and his master Henry have an agenda and i am not surprise they are the lapdogs of one Douglas character.
Apple shouldn't even waste the effort of selling iPhones in Africa. From the way it looks, those people clearly don't seem interested in using iPhones.
I'm glad to see that the iPhone is continuing to make headway. I'll be happy to see the iPhone get even 40% global smartphone market share in the future. I think 70% is asking for too much.
Dan Frommer is at Silicon Alley Insider, and they have their own agenda to advance.
Treat his response accordingly.
Of the 120 companies my company keeps statistics on, a whopping 82 companies have dislodged the Rim blackberrys and BES and replaced them with iPhones and Good Technologies Inc device management software. The average company cost savings was 8.5% over previous years when using Rim blackberrys and BES. Employee satisfaction using the new iPhones was a whopping 97% response.
Apple will eventually own 99.9% of the smart-phone market I believe. In my opinion, any phone that is not the iphone is a dumb phone.
I agree, these stats are useless and CNN obviously publishes anything that sounds favorable to Apple/iphone.
Infact its easy to see from the pictures that CNN has purposely manufactured the first graph of WorldWide OS Share on the basis of AdMob's 2 graphs below. The first graph has source as admob, which i belive is made by CNN. Whereas the two graphs below are directly made by AdMob.
Anyways, smart people will realise, this is one more gimmick by CNN to promote Apple/iphone.
Well, this is pretty cool. I didn't have the slightest idea that the ads I were seeing on my iPhone came from one source. Admob is such a potential advertising firm that's when shaked-lightly could produce an extremely big (ROI) Return of Investment to BIG G
Will Admob be The New Adsense for Mobile?
You gotta love the timing of Google – having a recent release of Android powered Phones then buying this mobile-advertising firm.