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What did Apple and Google talk about for three weeks in July?


Apple's Schiller and Google's Eustace

Apple's Schiller and Google's Eustace

In the letter to the FCC that Google (GOOG) released Friday — the one that flatly contradicts the story Apple (AAPL) told the government — there's an interesting timeline of events.

At the heart of the case, for those who haven't been following every twist and turn, is an application called Google Voice that Google had been trying since June to get onto the iPhone App Store. Google says that Apple rejected the app. Apple says it never did.

This would be funny, as Brian Caulfield puts it, if the Feds weren't involved.

What interests me today is the three weeks following the telephone call in which, according to Google's newly un-redacted letter, Apple's top marketing executive — Phil Schiller — told Google's senior engineering guy — Alan Eustace — that Apple was rejecting Google Voice because it duplicated the iPhone's dialing function. Here's the sequence of events, as Google has it:

  • June 2: Google submits Google Voice for approval
  • July 5 (a Sunday): Google and Apple begin "a series of in person meetings, phone calls and emails" to discuss the approval status of the app. Schiller and Eustace are the primary points of contact between the two companies.
  • July 7 (two days later): Schiller informs Eustace by telephone that Apple was rejecting Google's application
  • July 27 (three weeks later): Apple pulls three previously approved Google Voice-enabled applications from the App Store. A Google spokesperson complains to the press.
  • July 28: The series of meetings, phone calls and emails between Apple and Google ends.
  • July 31: The FCC launches an inquiry into the matter; asks Apple, Google and AT&T (T) to explain what happened.

So here's my question: If Schiller, as Google claims, rejected the app on July 7, what did the two companies talk about for the next three weeks?

If instead, as Apple claims, Schiller alerted Eustace that Apple had problems with the app but was still considering approval, what happened three weeks later that caused the company to pull those other Google Voice-enabled apps and send Google's PR team squawking to the press?

It's possible that there's enough wiggle room in the two versions of events that both sides are telling the truth. It's also possible that either Apple or Google dissembled in their letters to the FCC — although Google has less reason to do so than Apple.

There's a way to get to the bottom of this. The FCC has subpoena power. If chairman Julius Genachowski is serious, as he maintains he is, about getting the necessary "facts and data," he can call Schiller and Eustace to Washington, put them under oath, and ask them directly who said what to whom.

An Apple spokesman has declined to comment directly on Google's claim that Schiller rejected Google's application. He said instead that Apple did not agree with all the statements in Google's letter to the FCC. And he reiterated that Apple had not rejected Google Voice, but is, in fact, still considering it.

See also:

It will be interesting to see how text messaging rates will work with cell phone carriers.

http://www.beckthomas.com

Posted By Beck & Thomas, P.C.: September 20, 2009 10:54 PM

@Freerange

I don't think you understand what's at stake here. Apple is completely inconsistent in how it determines which apps to reject and which to accept. Apple has accepted several other apps that duplicate iPhone functions: Skype, TruPhone, and iCall, without mentioning all the simple dialer apps.

Furthermore, TruPhone allows users to make international calls over 3G without paying AT&T's exorbitant rates, and so does GoogleVoice — but only TruPhone is allowed on the AppStore?

All of these apps ADD to the functionality of the iPhone — nothing is "subverted."

Finally, many features of Google Voice are not available through the web interface, such as an indication of voicemail.

Posted By odysseus Austin, TX: September 20, 2009 7:06 AM

Apple has every right to reject any or all of these apps if they duplicate iPhone functions and have the potential to subvert the intended usability of the iPhone. The iPhone doesn't need a better mousetrap. Further, it is my understanding that users can still access Google Voice functionality through the web interface of the iPhone, so in fact Apple/the iPhone does allow its use. The FCC has no business in this discussion.

Posted By FreeRange, Denver, CO: September 19, 2009 10:17 PM

Specifically what were those three voice enabled apps.

ex ped: Per Apple:

Name: GVDialer / GVDialer Lite Developer: MobileMax info@mobile-mx.com
Name: VoiceCentral Developer: Riverturn, Inc. 4819 Emperor Blvd., Suite 400 Durham, NC 27703
Name: GV Mobile / GV Mobile Free Developer: Sean Kovacs sean@seankovacs.com

Posted By Anonymous: September 19, 2009 1:14 PM

"what happened three weeks later that caused the company to pull those other Google Voice-enabled apps and send Google's PR team squawking to the press?"

It was simply the increased pace of Google Voice invites going out. Until then few people knew what it was. Most people still don't know what it is.

Posted By Murphy Mac, Charlotte NC: September 19, 2009 12:34 PM

Google Voice will be released via App Store before long.
And Jobs will say "Amazing App".

Posted By Tsugawa.Tv: September 19, 2009 12:11 PM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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