Silicon Valley's most underrated CEO


Strong first quarter earnings underscore the prowess of Oracle's Ellison.

Ellison is as engaged at Oracle as he needs to be. Photo: Oracle

Ellison is as engaged as he needs to be. Photo: Oracle

I spent most of the summer reporting and writing a feature story about Safra Catz, the enigmatic co-president of Oracle (ORCL).  I talked to oodles of people about Catz's ambitions, her value to the company, the likelihood of her becoming CEO, and her relationship with Charles Phillips, Oracle's other co-president.

All this is in the article, published in the current issue of Fortune. The conclusion is that Catz is a complicated, competent, intelligent pile-driver of an executive who makes Oracle hum.

Left explicitly unsaid in the quest to find out as much as possible about Safra Catz is just how successful her boss, Larry Ellison, has been as CEO of Oracle. This was my single greatest takeaway from my reporting.

There was a period, years ago, when Ellison became disengaged from actively running the company. Because his extracurricular activities get so much attention — the America's Cup battles, the yachts, the homes, the marriages, and so on — the world that watches Oracle from afar doesn't quite get that Ellison's era of disengagement ended a long time ago.

The Steve Jobs of enterprise software?

Like his buddy, Apple (AAPL) CEO Steve Jobs, there certainly are things Ellison doesn't want to do. He's just not that into finance. (He's into money, of course, and is as tight-fisted with Oracle's cash as he free-spending with his own.)

He's a known enemy of operational details. The comparisons with Jobs and Apple (AAPL) go further, in fact. In Catz, Ellison had the confidence, maturity and discipline to hire a get-it-done No. 2, just as Jobs has done with Tim Cook, whom I've also spent some time on.

Both founders are technically proficient industry visionaries who've been through disastrous downs and stratospheric ups. (Oracle hit the skids in the early 90s, when Jobs was exiled from Apple.)

The point about Ellison is that he has done just what a CEO should do. He knows so much about his product that the technical people respect him and don't try to B.S. him.

A clear vision, plus trusted lieutenants

He trusts his operational lieutenants enough to do their jobs. He sets overall direction for the company. Critically, he changed his mind at a moment when doing so made all the difference. For years Oracle, like Apple to this day, didn't do much in the way of acquisitions. Ellison's epiphany that organic (that is, in-house) growth wasn't going to be good enough is the reason that Oracle has trounced SAP (SAP), Microsoft (MSFT) and anyone else in its way over the past half decade.

(Late Wednesday Oracle announced fiscal first quarter earnings of $1.12 billion, or 22 cents a share, 4.4% from $1.08 billion a year earlier. Margins climbed to almost 35%, from 28.5% – all during a quarter in which revenues fell slightly.)

It's worth noting that hiring ex-banker Catz and ex-analyst Phillips, both strategically minded and acquisition-friendly executives, coincided with Ellison's change of heart. The point is the same, though. If the people he hired helped him see the light, bully for him. Ellison gets to take credit.

Much is also made of Ellison's long absences from the office and his distractedness. The business world and investors should greet such talk with two words: Who cares? Ellison's cell phone keeps him as close to Oracle as he needs to be. When important things are happening Ellison is a constant presence at Oracle.

At a youthful 65 he quite likely will be running his show for years to come. Eventually people may even stop wondering how much credit for it all he deserves because the answer will be apparent: A whole lot.

I'm perhaps a bit biased by having worked at SAP and still being an SAP HR consultant.
How can you say that Oracle trounced SAP? It's like comparing apples with pears. Oracle is great in databases yes. SAP is great with Enterprise Software. It's this simple. What was the success of the in-house-bred Enterprise Software of Oracle? A meagre barely single digit percentage of the market before the acquisition of Peoplesoft and other companies. Acquisition!. And does even now Oracle have even the same market share as SAP has – I mean here the home market, no chance outside US?
Oracle is a formidable force of course – there is no denial here. But it's still far from really challenging SAP on its territory (others have come and gone, see meta4's case).
@Adam Lashinsky: you almost achieved a nod from me but this unproven maybe even ignorant remark has spoiled it. Sensational-tinged article in the end.

Posted By Ioan, Mannheim, Germany: September 17, 2009 12:01 PM

Mr Lashinsky,

I'm not sure how many sleep-deprived hours you stayed awake writing this article but your comparison of Larry Ellison to Steve Jobs simply astounds me.

First of all, Apple leads with INNOVATION.

Oracle? Not so much. They've pretty much bought their way to where they stand today. Maybe if he spent less time on his yacht and looking for the next ex-Mrs Ellison …

Also you wrote "Oracle hit the skids in the early 90s, when Jobs was exiled from Apple'"

Huh?

What does that have to do with the other?

And as far as Oracle "trouncing" SAP, let's see some data on this.

After reading this article and finding out where the author is from – Bay Area. Sounds like Oracle-fanboyism to me.

First of all, Larry Ellison does not have near the charisma nor the vision that Steve Jobs has.

Posted By John E Matias Vancouver BC Canada: September 17, 2009 11:06 AM

I couldn't agree more. I left Oracle 10 years ago after 13 years with the company, so I've been following it closely. There are very few CEOs who have been able to manage from a three person startup to one of the biggest, and certainly most profitable sw companies in the world. That's because it is VERY DIFFICULT. Those, like Ellison, who managed to do it made mistakes on the way. But less than the guys who didn't make it, and they made more of the right decisions. Oracle taught me so much, sent me traveling around the world, introduced me to smart friends, incl my wife, and paid us all well through the stock plans that worked well because of Larry's focus on results. People can say what they want about Larry Ellison. All I want to say is Thank You Larry for giving so many of us a great place to work and always pressuring us to deliver more. Yes, we worked a bit harder, but it is more fun to work for the leader, and it is certainly paying the bills now.

Posted By Peter M Jensen, San Francisco, CA: September 16, 2009 8:37 PM
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
Adam Lashinsky

Adam Lashinsky
Adam Lashinsky is a San Francisco-based editor-at-large for FORTUNE, covering Wall Street and Silicon Valley. Lashinsky joined FORTUNE in 2001, after two years as a contributing columnist. Prior to joining FORTUNE, Lashinsky covered Silicon Valley for TheStreet.com and The San Jose Mercury News. A Chicago native, Lashinsky holds a B.A. in history and political science from the University of Illinois at Urbana-Champaign.
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com VIP.