Apple 2.0

Mac news from outside the reality distortion field

Steve Jobs is back on center stage


Steve Jobs. Photo: Gizmodo

Steve Jobs. Photo: Gizmodo

Steve Jobs took the stage at Apple's (AAPL) "It's only rock and roll" event today, marking his first public appearance since Oct. 2008.

He was greeted with a standing ovation that lasted nearly 45 seconds.

"I’m very happy to be here today with you all," he told the gathered journalists, Apple employees and high-tech luminaries at San Francisco's Yerba Buena Center for the Arts.

"As some of you know, five months ago I had a liver transplant. I now have the liver of a mid-20s person who died in a car crash, and who was generous enough to donate their organs. I wouldn’t be here without such generosity."

He urged the audience to consider becoming organ donors themselves, as he wrapped up his opening remarks.

"So, I'm vertical, I'm back at Apple and loving every day of it."

Jobs looked gaunt, reports Fortune's Jon Fortt, but surprisingly robust. He spoke for 15 minutes about the new iPhone operating system and the latest iTunes update before ceding the stage for demos and the announcement of iPod price cuts.

He came back at the end of the hour to do his patented "one more thing." The big news today: that on the back of every new iPod nano is a tiny video camera and microphone that allows users to record videos, sync them to their computers and beam them from there to YouTube.

The fact that iPods were getting cameras was not a complete surprise, and neither was Jobs' appearance on stage. A Bloomberg reporter stationed near the back door reported that Jobs walked into the building through a back entrance half an hour before the event was scheduled to begin.

Press releases describing the new products are available at Apple's website here.

6 Comments | Add a Comment | Email

I'm so happy to see this. He seems (from media, anyway) like a nice guy. I'm glad to see he looks to be feeling better.

http://www.theprettyproject.com

Posted By theprettyproject: September 10, 2009 10:30 AM

You have such a wonderful spirit, welcome back Steve!

Posted By Irene Suwarno, Los Angeles, CA: September 10, 2009 12:49 AM

Glad to see steve back!

http://fakesteveballmer.blogspot.com

Posted By steveballmer, redmond WA: September 9, 2009 7:38 PM

Happy to see him back.

Posted By Thejas,Nashik,Maharashtra: September 9, 2009 7:26 PM

Good news he's back.

Posted By AK, Ottawa, ON: September 9, 2009 2:48 PM

WELCOME BACK, STEVE!

[I'm metaphorically joining the lengthy standing ovation he receives.]

He said: "I'm very happy to be here today with you all. As some of you know, about five months ago I had a liver transplant. I now have the liver of a mid-20s person who died in a car crash and was generous enough to donate their organs. I am alive because of their generosity. I hope we can all be that generous. I'd like to thank everyone in the Apple community for their concern. It means a lot. I'd like to thank Tim Cook, and everyone at Apple who rose to the occasion. Thank you guys."

Posted By Sacto Joe, Sacramento, CA: September 9, 2009 1:46 PM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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