Apple 2.0

Mac news from outside the reality distortion field

Smash n' Grab: 23 MacBooks, 14 iPhones, 9 iPod touches, 31 seconds


Video courtesy of WPVI-TV

WPVI-TV

One of the hottest videos on the Web today is the surveillance tape of a burglary in progress at the Sagemore Apple Store in Marlton, N.J, 12 miles from Camden.

It shows five perps in masks smashing the plate-glass doors, signaling to the security guard that they had a gun, and clearing off the display tables with the efficiency of a Indy 500 pit crew.

The take: 23 MacBook Pros, 14 iPhones and 9 iPod touches in 31 seconds flat. Estimated value, based on average selling price: $46,345.

The burglars hit the store at 2:05 a.m. Wednesday morning. Anybody with information that could lead to their arrest is asked to call police at 856-983-1118 or the confidential tip line at 856-988-4699.

According to ifoAppleStore, it was the second burglary in four months at Apple's (AAPL) Sagemore store. This one could use a metal security gate. And some locks on the merchandise.

Below the fold: the video, courtesy of WPVI-TV, the local Philadelphia ABC affiliate. Also, a link to video of last week's 2 p.m. MST hit on an Apple Store in Chandler, Ariz., in which a half-dozen iPhones disappeared in the blink of an eye.

Thanks to TUAW's Michael Rose for spotting this.


You can see the Chandler, Ariz. video here. If you recognize any of these guys, call the Chandler police at 480-782-4130.

9 Comments | Add a Comment | Email

So much for amazingly secure Macs are. ;-)

Posted By Heywood, Indianapolis IN: September 8, 2009 11:04 AM

George Bush did it!!! Last I heard he was unemployed and looking for a job.

Posted By ATL Guy, Atlanta, GA: September 8, 2009 1:02 AM

PED, where were you at the time of robbery?

Marlton, N.J.?

Posted By Jon, Melvin: September 5, 2009 3:59 AM

What they didn't tell you is the every piece they stole will be detected the second it connects to the net.

Posted By Gwats, Denver, CO: September 4, 2009 11:34 AM

John – You post for the sake of posting. (me too) Let him post as long as he's getting paid…If you don't like his stuff, don't read it…if you can do better, apply for the job.

A different column, every day, day in & day out is not an exciting life.

Posted By SoCal Tommy: September 4, 2009 11:31 AM

Mr Philip De-Witt,
Is it a tech scoop?
You talk for the sake of talking.

Posted By John, Los Angeles, CA: September 3, 2009 1:52 PM

> just FYI, Gizmodo picked up the story > from us. :)
>
> Mike Rose, TUAW

Get a life.

Posted By Headache, Cambridge, MA: September 3, 2009 1:51 PM

First, it almost looks like the security guard is in on it. Back of the area, and stays put until the robbers leave.

Also, the "Mag Safe" power cords help the crooks in this case, as the crooks just yank the laptops. No need to touch the cord at all.

Finally, Apple needs to get some better glass in that door. At least put some tint on it. Anything to keep if from desintigrating when hit with a rock!

Posted By Jay. Houston, TX: September 3, 2009 9:19 AM

just FYI, Gizmodo picked up the story from us. :)

Mike Rose, TUAW

ex ped: Duly noted. Thanks.

Posted By Mike Rose, NYC, NY: September 3, 2009 8:19 AM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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