Apple 2.0

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Why Google's CEO had to leave Apple's board


Jobs and Schmidt. Photo: Apple Inc.

Jobs and Schmidt. Photo: Apple Inc.

Much has changed since Eric Schmidt joined Apple's (AAPL) board of directors in August 2006, almost three years ago.

Schmidt, the former chief technology officer of Sun Microsystems (JAVA) and now the CEO of Google (GOOG), brought to Apple's board deep expertise in Web search and advertising, a shared distrust of Microsoft (MSFT) and almost no conflicts of interest.

But in the past three years the areas of overlapping interests — from smartphones to browsers to operating systems — have grown so great that the Federal Trade Commission in May opened discussions with the two companies about whether Schmidt's presence on Apple's board constituted a violation of the Clayton Antitrust Act. (link)

And on Friday the Federal Communications Commission launched a pointed inquiry into Apple's decision to bar a powerful Google voice mail management program from its iPhone App Store — an inquiry that put Schmidt and Apple CEO Steve Jobs on opposite sides of a Federal investigation.

Finally Jobs announced on Monday what had come to seem an inevitability: that Schmidt was off the board.

“Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” Jobs said in a prepared statement. “Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.” (link)

Although pressure on Schmidt to step down had mounted in recent weeks, Schmidt told attendees at a technology conference as recently as July 10 that he saw "no issue" with his remaining on the board. (link)

But Apple's decision to reject Google Voice — an important application into which Google had sunk a lot of time and money — may have been the last straw.

"If nothing else," writes TechCrunch's Erick Schoenfeld in Why Schmidt Had to Go, "last Friday's letters from the FCC [were] a wake-up call to Apple that Google stands on the opposite side of the fence when it comes to the evolution of the mobile Web. Google wants the mobile Web to be as open as the Internet. … Apple is not about being open. It never has been…

"Google wants to diminish the importance of any single computing device in favor of Web apps which sit in the cloud and are accessible from all devices — mobile phones, Macbooks, Dell laptops, or whatever. As much as is physically possible, it wants to replace the operating system with the Web.

"Ultimately, that is a bigger threat to Apple than Microsoft ever was."

See also:

I am not quite sure what the problem is with Google and Apple. It seems that Google is giving Apple some good apps. I do not quite understand. Is this generally the consensus and why the FCC is now involved?

Posted By Amber C, Hammond, LA: August 24, 2009 12:31 AM

And Apple's next move will be the launch of their search engine.

Posted By AK, Ottawa, ON: August 4, 2009 9:39 AM

At the risk of tooting my horn, in March of LAST year, I wrote a post called 'The Chess Masters: Apple versus Google' that essentially asserted two things.

One that Apple and Google are without peers in terms of their ability to build products that cross the once impenetrable boundaries between PC, mobile, media and Internet segments.

Two that given their respective mammoth ambitions, ‘friends’ Apple/Google are destined to become ‘frienemies’ ala Apple/Microsoft (circa 1990).

Looks like destiny is being realized. 

Check out the post if interested:

The Chess Masters: Apple versus Google:

http://bit.ly/P9HJs

Mark

Posted By Mark Sigal, SF CA: August 3, 2009 10:56 PM

Schmidt was starting to make a living stealing ideas from Apple; thus he had to go.

Posted By lrd, NY, BY: August 3, 2009 7:05 PM

What is the rationale on these execs serving on multiple boards to begin with? As soon as that possibility is eliminated with legal teeth, any of these potential conflicts of interest disappear. There are plenty of smart, talented people who can take that role, with much more time and enthusiasm to boot.

Posted By Mark, Palo Alto, CA: August 3, 2009 1:59 PM

I don't care whether Schmidt goes or stays, but….

Beside Smartphone OSes (where iPhone is still well-ahead of the scattering of Android devices) — how exactly do these companies compete?

Posted By TimB, Houston, TX: August 3, 2009 11:39 AM

I think Schmidt and Google have gotten more benefit on inside info on the goings on at Apple than Apple has gained from having him on the board. Good riddance.

Posted By Mike O, York, PA: August 3, 2009 10:44 AM

It's a major conflict of interest. Not sure how that wasn't obvious…and honestly I think Apple wants him and their ties to Google severed.

Posted By Rick, Washington DC.: August 3, 2009 10:43 AM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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