Welcome to Brainstorm Tech
FORTUNE's tech coverage has a new home
On behalf of FORTUNE and our partners at CNNMoney.com, I'd like to welcome readers to Brainstorm: Tech, a new site that will be home to Fortune's award-winning technology coverage, original web videos, and commissioned commentary from thoughtful, though-provoking tech leaders.
The site also will be a venue for our live events, Brainstorm TECH and Brainstorm GREEN. Brainstorm TECH 2009 will convene July 22 – 24. Fortune writers and editors will provide dispatches from the conference.
Our aim is to deliver deeply reported, smartly written – and often witty – insights that will help readers navigate the fast-changing, increasingly important world of technology.
Brainstorm TECH provides readers and viewers with an opportunity to offer feedback on our reports, viewpoints and other content on the site. We look forward to a spirited conversation with the Fortune community.
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I, too, am quite unhappy with the hijacking of the Apple 2.0 blog. When I want general tech news, I have many sources to which I can turn – Apple tech, not so much. As both a Mac and PC user, I find the articles informative and fun. Now, I will have to weed through information I can find, often better-written ("annual Brainstorm: Tech conference, an annual gathering of tech and media thinkers" – does mentioning 2x that is is an annual event make it bi-annual? – nope, is just plain poor writing). Guess I will just have to read the feed on my iPhone.
I'll be the second to say, good work Fortune for beginning to destroy one of the only worthwhile columns on your site by force-feeding other unrelated content down the throats of Apple 2.0 RSS feed subscribers.
Good job in looking desperate. You've succeeded in angering your dwindling readership.
Let me be the first to give this new endeavor a big Bronx cheer!!!! You have hijacked the Apple 2.0 RSS Feed for this, and I am not pleased. I have numerous other sources for the general tech news, and had I found Brainstorm Tech in search of such news, I might have been a satisfied reader. I subscribed to the Apple 2.0 RSS feed because I found value in in Philip Elmer-DeWitt's column; I don't want to go wading through all this other dreck to find his material. Thank you.
ex ped: There was a hiccup in the feed. This RSS feed should work correctly now:






I do not mind advertisements but I will not wade through crud to read elmers blog.
Goodbye