Apple 2.0

Mac news from outside the reality distortion field

iPhone video: 3GS insanity in Singapore


Singapore videoThe still photos of the iPhone 3GS debut in Singapore Friday (see here) don't quite do justice to the magnitude of the event.

To get a better feel for what it was like to be there that night, check out the video pasted below. It was shot by customer No. 10 — a student named Satya — with his new phone as he walked back through lines that seem to go on forever.

SingTel, Apple's (AAPL) local carrier, estimated that 1,500 to 2,000 people would turn out that night. Satya, who shot his video two hours before closing time, put the number at closer to 3,000.

Thanks to reader Don from Palo Alto for the tip.

See also:

Don't you just love Singaporeans? Their "kiasu" attitude is sure amusing.

Posted By gniuz, Singapore, Singapore: July 21, 2009 1:35 AM

$1.38 EPS when they report.

Perhaps more importantly, another $2.5 billion in cash stuffed away in the mattress.

Posted By TimboM, Madison, WI: July 13, 2009 3:07 AM

the video looks like shit from his iPhone they're beautiful on mine

Posted By Tom ny ny: July 13, 2009 1:54 AM

should I invest in Apple?

just kidding, have for years, 1225 shares to date.

Posted By Toomy, NYC, NY: July 12, 2009 11:54 PM

I am one of those that queued up that evening on 10th July and really is long. I started the queue at 7:30 pm and by the time I got my iPhone 3GS, it's 2:30 am.

The very next day some of my friends went down to Singtel to start queuing at 8 am (Singtel open at 10 am) and yet, they can only get their iPhone around 3 pm that afternoon…

The craze over here in Singapore is real. Lots of convert from M1 and Starhub (two other carrie).

I was an M1 convert and Singtel rewarded me with $100 discount on the 3GS. So my plan is SGD56 a month with 1 gig data download plan, 500 sms, unlimited incoming call, 200 mins outgoing… and after the $100 discount for converting, my 3GS is only SGD188.00

Great deal.

Posted By Singapore: July 12, 2009 10:50 PM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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