Apple 2.0

Mac news from outside the reality distortion field

Video: The last time Steve Jobs came back to Apple


MacHeads: Steve Jobs 1998 keynoteTo celebrate Steve Jobs' official return to Apple (AAPL) this week, Kobi Shely has posted a YouTube clip from MacHEADS, his 54-minute "fanboy documentary" on the cult surrounding the company and its charismatic CEO.

Shely wrote, directed, co-produced and edited the film. The 2-minute 22-second segment he selected is centered around the return of Jobs to Apple in Dec. 1996 after he was ousted in a boardroom coup nearly a dozen years earlier.

The clip includes rare footage from the July 1998 keynote in which a younger, chubbier Jobs announces Apple's return to profitability and introduces the first iMac.

It's worth a look, if you can ignore the first 15 seconds of computer-generated weirdness, the bizarre Church of Mac segment in the middle and the young woman stroking and kissing her computer at the end.

The clip is pasted below. The full movie is available on iTunes and Amazon Video on Demand. Or you can order a DVD here.

Below the fold, a two-minute trailer for MacHEADS that includes sex columnist Violet Blue's priceless line: "First of all, I've never knowingly slept with a Windows user. Ever."

See also:

We couldn't care less. It's all about Michael Jackson's tribute now.

Steve Jobs could launch any new product that we wouldn't notice.

Posted By AK, Ottawa, ON: June 30, 2009 2:55 PM

The term, "fanboy" has officially become the most tired new catch phrase of this generation…

ex ped: The filmmaker's term, not mine.

Posted By Don Palo Alto Ca: June 30, 2009 1:14 PM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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