Apple 2.0

Mac news from outside the reality distortion field

Apple WWDC 2009 keynote Bingo!


Swedish bingoThe Apple (AAPL) keynote Bingo game — brilliantly parodied in the famous 2008 IBM buzzword ad (pasted below the fold) — has become a fanboy tradition, although as far as we know nobody has ever interrupted a Steve Jobs presentation to shout "Bingo!"

Marketing senior vice president Phil Schiller, not Jobs, is scheduled to give the keynote at this year's World Wide Developers Conference Monday, but that hasn't stopped the Bingo board makers. We've come across at least two board generators, one from the Netherlands (sample board above), the other from Sweden (sample below).

Here are the links:

This exercise is not entirely frivolous; the game does give developers, reporters and other Apple watchers a chance to consolidate the rumors and share their sense of what Cupertino is cooking up.

The rules are simple: generate a board you like, print it out, mark the squares as phrases are uttered or events occur, and when you complete a row, column or diagonal, call out "Bingo!"

If you dare.

Dutch bingo 2

Tune in here at 10 a.m. PDT (1 p.m. EDT) for our live coverage of WWDC 2009.

See also:

Below the fold: the Buzzword Bingo IBM ad.

0 Comments | Add a Comment | Email

I actually created an iPhone app already, to be used as a replacement for my webapp mentioned above. The app was rejected and I didn't have the time to submit it again with the changes required.

Had something to do with a special steve icon, which was not appreciated :)

Posted By Joris, Amsterdam, The Netherlands: June 8, 2009 10:55 AM

Why print it when you could make an iphone application? Call it iKnow Bingo!

Posted By Matt, Sydney Australia: June 7, 2009 7:54 PM

BINGO, I already won

Posted By Fred, Fredricksburg, CA: June 7, 2009 10:20 AM

I'm pretty sure the buzzword bingo ad doesn't actually refer to Steve Jobs at all…. Management consultants are great at generating this kind of rebellion.

Posted By David Terrell (San Jose, CA): June 7, 2009 8:01 AM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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