Comments on: Madison Avenue and the App Store

By: Jim, Stuttgart, Germany

Jim, Stuttgart, Germany — Tue, 12 May 2009 19:16:57 +0000

>>>Not so fast, says Forrester’s Strother. Although he cites plenty of success stories, from Bank of America’s (BAC) ATM finder and mobile banker to Kraft’s (KFT) iFood finder, he warns that a bad app can just as easily backfire.<<<

NO KIDDING? REALLY?

I DIDN'T KNOW THAT BAD APP CAN BACKFIRE!

THANKS PED FOR ENLIGHTENING ME.

By: AK, ON ,CA

AK, ON ,CA — Tue, 12 May 2009 18:50:31 +0000

"A well-designed app… can cost anywhere from $50,000 to $150,000,

take six to eight weeks to develop, and a couple more weeks more to be approved by Apple."

… And then only be used for 2 to 3 days by the consumer.

That's the sad reality behind the App Store. Are marketers aware?

By: fanboy, loves park, il

fanboy, loves park, il — Tue, 12 May 2009 16:49:37 +0000

Yes they should develop for blackberry, so they can reach the 100 or so people that visit their appstore