Apple 2.0

Mac news from outside the reality distortion field

Apple posts video of iPhone 3.0 preview


Video of iPhone 3.0 eventFor those who couldn't make it to Cupertino, Calif., Tuesday, Apple (AAPL) has posted a Quicktime video of its iPhone OS 3.0 special event.

Click here or on the image at right to view it.

These recordings are always useful to pick up nuances and details  — including, in this case, a live duet on leaf trombones and a terrifying three-person shoot-out — that don't make it into the live blogs and press reports.

But this one is especially interesting because it's the first of these Cupertino special events that was not moderated by CEO Steve Jobs, currently on medical leave.

This time, Greg Joswiak, VP of iPhone and iPod product marketing, handled the introduction and wrap-up, and Scott Forstall, senior VP of iPhone software, did the bulk of the presentation.

So how did the new team do? Let us know what you think.

See also:

So far, to me, Forstall is the person who is most able to pull off being a "Steve replacement," at least with regard to doing presentations. He needs to loosen up a bit more, stand up straighter, and put a bit more zing into the superlatives, but generally, so far, so good. Heck, he's already looking skinny and wearing the same black shirt to multiple events…

Posted By DA, Dallas, TX: March 20, 2009 9:17 PM

I know my question is stupid, Philip, but I would rather know the correct answer than not know at all…

I do not own an iPhone. I want to own one. (The phone I do own died yesterday.) However, I want the iPhone that has all the latest bells and whistles. Thus my question:

Is Apple 3.0 a software upgrade, applicable to all iPhones? Or is there a hardware upgrade that makes it necessary to wait for its release?

Thank you in advance,

ex ped: According to Apple, all announced features of iPhone 3.0 will work on iPhone 3Gs. Most will work on 1st generation iPhones. What they're not saying — but which many suspect — is that the release of 3.0 this summer will be accompanied by the release of a new iPhone.

Posted By David, Las Vegas, NV: March 19, 2009 12:06 PM

Sunil -

No, you won't see a name change. Remember, iPod Touch will share all of these features with the iPhone – both devices are now bundled into the combined "Multi-Touch Handhelds" category by Apple (of which there are 30mil sold, by the way).

What you may see, however, is a 3rd device with a slightly larger screen (iTablet? Not sure, but it does not matter) for better gaming, browsing, and book/document reading. I don't think they would allow an "iNetBook" atrocity to appear anytime soon.

Posted By Roman, Cambridge, MA: March 18, 2009 5:06 PM

Its interesting to see that so many features that were announced yesterday and only a few if not none really are realated to the "phone" function of iphone. Not that the features are worthless, just that Apple has shown that there is so much more a phone can do, its truly a mobile computing device. Do i see a name change coming to "iphone"?

Posted By Sunil, Seattle, WA: March 18, 2009 3:19 PM

@me,here, now;

The iPhone is huge, but the iPhone OS is the thing that's really huge. And the realization (finally) of just HOW huge it is has begun to drive Apple's stock.

Posted By Sacto Joe, Sacramento, CA: March 18, 2009 2:47 PM

Steve's absence showed us two things.

1. iPhone is so huge that it doesn't matter who gives us the news.

2. Steve – the master presenter and the synthesis of technology and marketing needs two people to cover for him. Uber nerd Scott was did well but he's just too uncool as much as he want's to be seen that way. Greg is too calm, too slick as much as he wants to be seen as someone who really understands technology. It worked but nerd & snake don't really go together.

Posted By me, here, now: March 18, 2009 12:25 PM
Posted By Don Palo Alto Ca.: March 18, 2009 10:50 AM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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