Apple 2.0

Mac news from outside the reality distortion field

Apple's App Store: How to make a quick $1.5 million


Brian GreenstoneBy all reports, one of the most useful panels so far at this year's South by Southwest Interactive (SXSW) conference in Austin, Texas, was Saturday's iPhone: The New Gaming Platform, where some of the device's most successful game developers shared secrets of their success.

The star of the panel, judging by the detailed notes filed by TUAW's Victor Agreda, Jr., was Austin's own Brian Greenstone, whose Pangea Software has racked up an impressive series of iPhone hits, including Enigmo, Cro-Mag Rally, Bugdom 2, Nanosaur 2 and Otto Matic.

Enigmo alone scored 810,000 downloads between July 2008 and January 2009 and cleared $1.5 million in profit.

No wonder Greenstone — who started out writing shareware games for the Apple (AAPL) IIGS and made his first fortune writing Mac games like the original Nanosaur, Bugdom and Cro-Mag Rally — has abandoned the Macintosh platform altogether and is now developing only for the iPhone.

Enigmo gamesFor those who aren't in Austin to see the panels or experience first-hand AT&T's 3G overload problems, The Guardian's Aleks Krotoski has kindly posted a 7:30-minute interview on guardian.co.uk's Games Blog in which Greenstone tells us how he made his second software fortune on the iTunes App Store. We've pasted the video below the fold.

As Greenstone tells Krotoski, he actually stopped writing Mac games a year ago, when the iPhone SDK came out.

"That wasn't the plan," he says, "that's just how it turned out. We were going to do some apps for fun, next thing you know they're making the Mac stuff look like a joke. I mean the Mac stuff, that's like lunch money compared to what the iPhone does." (link)

Below, the guardian.co.uk interview:

For more of Brian Greenstone's wisdom, see the segment about Pangea on KXAN's Austin News here.

"Funny thing is, I’ve had a Mac for a year and never heard of Pangea"

LOL. All free games bundled with Macs for the last 9 years at least, have been from Pangea. And Otto was on my G3 iBook when I bought it in 2002!

Posted By Anonymous: March 25, 2009 7:33 AM

"Funny thing is, I’ve had a Mac for a year and never heard of Pangea"

LOL. All free games bundled with Macs for the last 9 years at least, have been from Pangea. And Otto was on my G3 iBook when I bought it in 2002!

Posted By Anonymous: March 25, 2009 7:33 AM

Funny thing is, I've had a Mac for a year and never heard of Pangea. I dare say that the problem is one of marketing — the App Store puts his app in everyone's face. While there are similar websites and services for the Mac, they are no wheres near as ubiquitous and all-encompassing as the App Store.

I don't own an iPhone, but I'm thinking about getting a copy of Otto, now that I know it exists for the Mac.

Posted By Aaron S, Madison, AL: March 16, 2009 1:58 PM

Funny thing is, I've had a Mac for a year and never heard of Pangea. I dare say that the problem is one of marketing — the App Store puts his app in everyone's face. While there are similar websites and services for the Mac, they are no wheres near as ubiquitous and all-encompassing as the App Store.

I don't own an iPhone, but I'm thinking about getting a copy of Otto, now that I know it exists for the Mac.

Posted By Aaron S, Madison, AL: March 16, 2009 1:58 PM

The guy seems like a jerk, to be bagging on the Mac in favor of the iPhone. That attitude makes me think twice about buying anything from Pangea.

Posted By poster: March 16, 2009 1:46 PM

The guy seems like a jerk, to be bagging on the Mac in favor of the iPhone. That attitude makes me think twice about buying anything from Pangea.

Posted By poster: March 16, 2009 1:46 PM

First, if you guys are so bored by these blog entries, then why do you keep coming back to look? What do you expect out of an APPLE blog?

Second, I wish I could code.

Posted By David, Ithaca, NY: March 16, 2009 10:14 AM

First, if you guys are so bored by these blog entries, then why do you keep coming back to look? What do you expect out of an APPLE blog?

Second, I wish I could code.

Posted By David, Ithaca, NY: March 16, 2009 10:14 AM

BORING!!!

Posted By TshirtManiacs, Somerset KY: March 16, 2009 12:15 AM

BORING!!!

Posted By TshirtManiacs, Somerset KY: March 16, 2009 12:15 AM

Damn, I am unemployed. I can code. Watch out for my new app! Thank you for this insight.

Posted By Dawn, NY, NY: March 16, 2009 12:13 AM

Damn, I am unemployed. I can code. Watch out for my new app! Thank you for this insight.

Posted By Dawn, NY, NY: March 16, 2009 12:13 AM

What Mitch said.

Posted By dave, burbank, ca: March 15, 2009 11:44 PM

What Mitch said.

Posted By dave, burbank, ca: March 15, 2009 11:44 PM

yeah and the you tube link doesn't even work. thanks for this "great" piece of news

ex ped: Well, it's a Flash movie, so it certainly won't work on an iPhone. Take that up with Apple.

Posted By scott, phoenix, az: March 15, 2009 11:26 PM

yeah and the you tube link doesn't even work. thanks for this "great" piece of news

ex ped: Well, it's a Flash movie, so it certainly won't work on an iPhone. Take that up with Apple.

Posted By scott, phoenix, az: March 15, 2009 11:26 PM

i dont see how this is such a big deal. "make something original"…wow ..well that's pretty obvious. most of it is him talking about the history of his company.

Posted By John, columbia md: March 15, 2009 10:54 PM

i dont see how this is such a big deal. "make something original"…wow ..well that's pretty obvious. most of it is him talking about the history of his company.

Posted By John, columbia md: March 15, 2009 10:54 PM

wow. you must get paid by the article. 'here is a you tube interview, watch it' I'm a journalist. apple is great. whee

Posted By mitch ny, ny: March 15, 2009 8:20 PM

wow. you must get paid by the article. 'here is a you tube interview, watch it' I'm a journalist. apple is great. whee

Posted By mitch ny, ny: March 15, 2009 8:20 PM

zzzzzzzzzzzzz

Posted By Jim, Stuttgart, Germany: March 15, 2009 6:37 PM

zzzzzzzzzzzzz

Posted By Jim, Stuttgart, Germany: March 15, 2009 6:37 PM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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