Apple 2.0

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New Chinese iPhone talks target May 17 — UPDATE


china-iphoneHas Apple switched horses in China?

That's the thrust of a pair of news reports out of Beijing this week that suggest a deal to carry the iPhone in China could be reached as early as May 17.

The first report, published Monday by Interfax-China, offered a recap of the sticking points that seem to have scuttled negotiations between Apple (AAPL), which is desperately seeking a partner in the world's largest cell phone market, and China Mobile, the country's — and the world's — largest carrier (415 million subscribers at last count).

According to a source who claimed to have been briefed by China Mobile president Wang Jianzhou himself, the "third and final round" broke down over which company gets control of the App Store in China. (link) [See UPDATE below for the latest twist.]

The second story, filed Wednesday by China Business News via China.org.cn, reports that Apple is now negotiating with China Unicom, the country's No. 2 mobile carrier (about 130 million subscribers).

"Yes, we are in talks with Apple Inc.," a China Unicom manager told the newspaper. (link)

According to this account, the two companies have had several rounds of negotiations, beginning as early as last October, and have stumbled over some of the same issues as the China Mobile talks — including government restrictions on cell phones with integrated Wi-Fi.

But China Unicom has an edge over its larger competitor: On May 17, it will launch China's first 3G service based on the WCDMA (Wideband Code Division Multiple Access) protocol — the one Apple employs. That would allow China Unicom's customers to use off-the-shelf iPhone 3Gs without modification.

China Mobile, by contrast, is sticking with its home-grown TD-SCDMA (Time Division Synchronous Code Division Multiple Access) protocol for 3G service. In order for Apple to serve China Mobile customers, it would have to build a special Chinese iPhone with a different cellular modem chipset.

So keep your eye on May 17 … but don't hold your breath.

"We will enter Asia with the iPhone in 2008," acting Apple CEO Tim Cook said nearly a year ago, as AllThingsD's John Paczkowski reminds us.

"We will one day enter China," Cook added. "We’re not saying when."

UPDATE: China Mobile and Apple are "currently negotiating iPhone cooperation" according to a report in China Business News Thursday. The brief item, which comes via the English language headline service JLM Pacific Epoch, attributes the remark to China Mobile CEO Wang Jianzhou. iPhoneAsia speculates that "cooperation" might be a ploy designed to keep the estimated 1 million Chinese iPhone owners currently using China Mobile's EDGE network from switching to China Unicom when its 3G service arrives.

In China, any telecom products that gets approved by the Communists Party can be deployed easily. That's why Apple should be taking care of that part first before approaching those telecom operators.

Posted By Jason T, Irvine, CA: February 12, 2009 10:41 PM

What would be a fair price for China? Workers earn a lot less in China than they do here. I'd also like to say "Ah, the hell with China", but that market is so huge is dangling like a carrot on a string. I think if they're given concessions now, it could stimulate some good will in the future. It wouldn't be a bad thing if Apple could become a major brand in China. Most companies have failed to crack the Chinese market and if Apple succeeded it could be a good thing. A major footing in China could kill all the other smartphone companies. And no, I don't think Apple should turn over the App Store to China Mobile.

Posted By iphonerulez, Brooklyn, New York: February 12, 2009 9:06 PM

Yes I agree with Mike O, they should stay out rather than do a Microsoft-style total cave-in and give it to them for almost nothing.

Chinese get MS products for their true value. About $7 for Office + Windows.

I have nothing against the Chinese, but they should pay a fair price.

Posted By Brian: February 12, 2009 4:45 PM

Good for Apple, not just caving like everybody else to enter the market. Currency manipulation, state sanctioned copyright piracy, corporate & government data theft, toxic toys, fake heparin, tainted milk, etc, etc, ad infinitum. At least Apple knows how to play hardball. Steve Jobs for president!

Posted By Mike O, York, PA: February 12, 2009 2:59 PM

offer them hardware make them create there own App store. Them charge them for licencing fees on the App store.

They keep control you get a fee.

Posted By wong ny ny: February 12, 2009 12:44 PM

“We will one day enter China,” Cook added. “We’re not saying when.”

Well, only the "when" matters my dear Tim… and will Steve be back by then?

Posted By AK: February 12, 2009 11:34 AM
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Philip Elmer-DeWitt

Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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