iPhone now represents 51% of U.S. smartphone traffic — report
This comes from one Web metric among many, so take it with a grain of salt.
But according to AdMob, one of the largest mobile Web ad networks, Apple's (AAPL) handsets now dominate mobile Web traffic in almost every category.
According to AdMob's analysis of the billions of ad requests it saw in January:
- The iPhone OS now represents 51% of U.S. smartphone traffic, leaving RIM's (RIMM) BlackBerry (19%) and Microsoft's (MSFT) Windows Mobile (14%) in the dust.
- In the global handset market, the iPhone and iPod touch now represent 18.3% of worldwide ad traffic — second only to Nokia (NOK) with 30.1%
- Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January.
- The iPod touch is rapidly catching up to the iPhone; it now represents 40% of Apple requests, up from 20% in September.
AdMob stores and analyzes every ad request, impression and click from more than 6,000 publishers' sites in over 160 countries every day, according to its website. Its January analysis of all that traffic, issued Thursday, is available here.
i really need to know if i can trade on iphone.ive trade accounts in td waterhouse and scot trade but both of them assured me that i can not trade online on iphone..is it right?can any one answer me or somebody from iphone can answer it?
Frank,
Remember, there's more than one kind of business. I have small, nimble biotech company and the iPhone does everything I need it to do from a productivity perspective. RIM backbone is far too pricey for a small business. With the iPhone I get a fantastic App for accessing my Salesforce.com application that is 100% robust.
@Kyle
Ummm how about having a serious differnce in the security between devices. Why don't you ask any CIO if that matters. Apple is not even in the small ballpark. Wonderful they have remote wipe, enforce password and timeout. Welcome to Blackberry Server circa 2002. Let's not mention the fact that a simple 10 min Jailbreak can then allow you to download a little applet that allows you to DISABLE the ActiveSync policy. Yeah no need for the Blackberry and the over 160+ policies you can enforce and are NOT removeable unless you don't want access to your corporate email / data.
Let's also mention the fact that Apple refuses to release the API to enforce full device encryption which a number of States have pending regulation to protect consumer data. And if somehow Apple does bring that out – how the heck you going to manage it and enforce, audit said encryption? Through iTunes? It's a a fantastic consumer device but a joke at the large enterprise level.
Every single thing you listed is possible on a Blackberry and in many cases better. Why don't you try the full Bloomberg Anywhere client instead of that toy stock ticker? Oh that's right you can't as iPhone lacks the security. And I'm sorry but iPhone calendar functionality is way behind what Blackberry can do.
Last but not least let's do a fair comparasion for those that have to manage and support this for a living.
MS CAL (outlook) – $40/60, depending on your ELA you either have per user or per device CAL. Trust me you better hope you are on the user model. Now that only provides you the said simple policies and for the real management you want you have to pony up and install MS Mobile Device Manager 2008 which has another CAL ($65per user). Presently Apple only licenses the simple Exchange functionality.
Blackberry Enterprise Server CAL – $65 – all security / management included
Run the math for 1,000+ users and which has the better TCO/ROI?
I wonder how much of this traffic is due to those stupid "apps" that do things track your friends around town all day as long as your logged in…
I have been with Sprint since 2001 due to the fact that they have the best plans and they now have the best data network by far. I find it so strange that people would give all this up for a mediocre phone and network like the iphone.
Their $99 plan with unlimited EVERYTHING is the best.
I'm amazed at how these RIM trolls on here dont believe that an iPhone is just not business phone. Here is just a snippit what I have on mine now. Maybe I am missing something:
Exchange Server and personal e-mail (no Blackberry licensing required) with the ability to open attachements including PDF, Spreadsheet and Word files
LogMeIn App – I have remote control of 5 computers with my iPhone through 3G and wifi.
To Do
Camera
Text
News – ABC, CBS, RSS, USA Today, Chicago Tribune
Weather Channel
Bloomberg Stocks
The built in calandar app even syncs with our Exchange Server
I ahve about 40 other apps but I think I have covered the issue.
Please tell me again what a Blackberry does for business that an iPhone cannot? Having owned both, you cannot tell me lies.
Check http://www.wireless.att.com/cell-phone-service/specials/iphone-info.jsp
I have 1250 minutes , unlimited data , text, roaming for $37.5 after my corporate discount. Normally it was $50. It is called SERO 1250. It is no longer available from sprint.
Getting the same plan on AT&T costs $109.99 (1350 minutes with unlimited data) + $20 (unlimited text) , no roaming -> Total = $129.99
The next plan down with just 900 minutes is $109.99.
With Sprint, you can get unlimited EVERYTHING for less than what you pay for just 900 and the iphone. And this plan is available to everyone.
PED
Link? It's the $99 Everything Plan from Sprint that they've had for at least two years. Unlimited everything (voice, SMS, text, video, picture share…EVERYTHING). It's a great plan but speaks to how poorly Sprint is viewed that it did not cause a price war.
I went from having a Treo for 5 years to an iPhone in November. I can't be happier with the switch as the iPhone is magical, but the Sprint plan couldn't be beat. And their EVDO data speeds were up to 2.4Mbps. Yes, you read that right. I used to tether the phone through PDANet and those were my modem speeds.
AT&T can't touch Sprint's data network (and I am serious) but the iPhone really does change things. I miss my all-you-can eat plan so very much.
ex ped: How does this support the statement "AT&T suckers people to paying $100 a month for service that I am paying $30 for with sprint"? One of us is confused.
Considering that the data plan on the 3G IPhone is $35, the regular is $20, and the cheapest AT&T phone plan is $39.99 if you aren't a senior then its cheaper. So those who are saying you only pay $30 a month I would love to know how you got that deal.
Ham…I am not sure where you are getting $100 a month for the iPhone service. I just reviewed my new bill and guess what…its $30 a month just like yours. I gave up my blackberry for an iPhone and my monthly cell phone budget is the same…even switching carriers. The iPhone is more up to date and serves my needs more than what a Blackberry did. Very happy with it.
The iphone is a huge gimmick. AT&T suckers people to paying $100 a month for service that I am paying $30 for with sprint. I own the HTC touch pro and couldn't be happier. I can watch my tivo anytime with sling box. It has a gps with voice instructions (tomtom), remote desktop, vpn. I can check my outlook work email as well as my personal yahoo email. Better screen than the iphone. slideout keyboard, smaller size. The only thing that Iphone has and it doesn't is the standardized hardware. meaning applications make better use of its features such as the shaker etc..
ex ped: $100 a month? Link, please.
news flash dummy microsoft already had there chance to sell there very own phone, it was the motorolla Q. They thought that it was gonna change the Market and they would beat blackberry lol. Funny thing is Bill Gates and the maker of the q laughed at the fact the price of the iphone was too steep and nobody would buy the phone. Now holding 51% of the market in smart phones on paper this doesn't show how many of them were unlocked and are off the map apple won't stop until they rule the world.
This article talks about bandwidth traffic… not sales! I believe that RIM and others have worked hard over the years to minimize the use of bandwidth… Apple just ignored it and passed to bill onto customers.
you cant be serious Eric. You're joking, right? This strategy makes me feel quite sorry and embarrassed for 'Ol Softy. Unbelievable. It's like watching your grandpa getting drunk and putting the lampshade on his head again and again. ***cringe***
The IPhone stikiness is an interesting concept. It makes perfect sense: loading-up on apps keeps you coming back for more. It makes the Apple products more fun. No one to call? Shop for apps.
It can also nickle and dime you if you are not careful. And this is also good for Apple. I would like to see numbers on the $ amount of apps purchases by the avergage IPhone and Touch user.
I'm sure there are more blackberries & such out there than iPhones; in fact I am forced to carry such an abomination for work; but your stats show what everybody else knows: iPhones are pleasant to use even when one isn't doing work while blackberries are to be avoided except when work forces you to use them.
One only reads mind numbingly boring text messages from work on the blackberry.
One surfs almost as easy as a laptop on an iPhone (when you are connected via wifi, the 3G still sucks)
Zune phone? Are you an idiot? Every time msft has tried to get the zune to work it has failed. Really, really bad. You think msft stores are going to be as cool as apple's? Right.
Um… yeah, the Zune did real well compared to the iPod. I still meet people who never heard of Zune and its been out a couple years.
Correction: Not for long. Once we (Microsoft) come out with our own smart phone and our just announced retail stores operation headed by a former Wal Mart Executive we’ll own this market. Zune Phone!
Everyone should realize that while this snapshot is from just one source it is, by my research, indicative of something much more than a trend. Judging by Apple's proven track record of smashing almost all and/or every expectation in every category they enter, this is not just a trend. A trend suggests just that, that it is a trend, something to do with luck and lacking in substance or vision.
I think if you look at it objectively, there's no reason to believe Apple does not have a long term strategy. Look out for what is to come. At the moment the iPhone is just scratching the surface of its full potential. I think the reason why most cannot see this fact is that most people lack vision. I'm willing to bet that the iPhone is not the end but rather a beginning. Apple will own this market only to turn it completely upside down. The competition will be left to compete with one another in a market that no longer exists.
If nothing else, vision is something Apple has proven time and time again to have in spades. Competition beware.
This data confirms that: iPhone and other Apple fashionista mobile users are sitting around coffee shops surfing the web, tweeting each other, listening to music, etc., and otherwise desperately trying to look "cool" — all the while getting bombarded by online ads (those that AdMob is tracking). Meanwhile, RIM users are busy working, closing deals, and otherwise getting things done with their workhorse RIM devices.
hey Steve B … Zune is not exactly synonymous with originality and success is it? Maybe the Zune Phone will come in brown too.
Steve, you should be a sitcom writer. Zune is now more of an oddity than a…whatever it is. Former Wal-Mart exec? At that huge a company, the title "executive" means nothing. And, he was most recently with the film company DreamWorks doing marketing. That's not even retail. Considering how mature Windows Mobile is and how much it's market share is shrinking, Microsoft's smartphone idea is a boulder going downhill.
No Zune Phones. But there could be a Windows Phone.
But let's think about that for a minute. Regardless of its name, what can Microsoft do to overtake iPhone, BlackBerry or even Nokia/Android/Palm? Deliver what they announce? Excite people with their product? Bring change to the industry?
This ought to be good then. Just repeat what Apple did with the iPhone, AppStore, robust SDK, build the most profitable retail store per square feet and use a sound business model. You know, copy what Apple did… AGAIN!
Alright, alright, there's nothing wrong with copying something that works. Besides, it's in Microsoft's DNA to wait, see and then copy. But how do you copy someone else to change the industry and excite people so that they'd care about your announced products?
Based on history (Zune, xbox, MSN, Silverlight, Live Search, etc.), I am not betting on a win from Microsoft outside their core business of Windows, Servers and Office. Nothing outside this cash cow has leadership in the market nor does it generate profit. None. So I sympathize with your enthusiasm for their Mobile strategies. But don't you agree they need to deliver what they announce and take some leadership in steering the technology and business first? When was the last time other tech leaders decided to copy Microsoft?
This guy above, "Steve b." , thinks microsoft will ever catch apple in smartphones!!! I want what he's smoking. Notice the guy is from Washington and his name is Steve b. ( as in ballmer??). Hahaha
The bottom line here is that browsing is made so easy on these Apple devices that people overlook their compact size and use them in the same way they use computers on the internet.
No wonder Apple is in no hurry to produce 'piece of junk' $500 netbooks. They are frontrunners in the category without even having a formal entry.
Yeah, the Zune has been such a smash hit that the Zune Phone can only rise to greater levels, eh? Besides, Microsoft has such a stellar track record with hardware in general, that it should be a real cakewalk for them to break into this space. Can't wait!
Not for long. Once Microsoft comes out with their own smart phone and their just announced retail stores operation headed by a former Wal Mart Executive they'll own this market. Zune Phone!
I have been seeing more and more AdMob served display ads in iPhone apps for past several months now. Take Apps plus web browsing, which iPhone users do a lot of, and it's not much of a surprise.
More than half US ads were served on iPhone opposed to other mobiles, while iPhone unit share likely single digits of US handsets.
Impressions/device for iPhone. have to be astronomical to account for such high traffic with low share.
Advertisers, developers , etc certainly have every reason to be heavily embracing iPhone. That's were I would focus. Fish where the fish are.
@kyle,
being against the iphone'S new approach to deliver business services for security reasons, can be short sighted at some point. Go check Bloomberg anywhre they offer the same service on the iphone. And tell us you are 100% sure RIM is not reading our emails….