Comments on: The day Tim Cook calmed the waters http://brainstormtech.blogs.fortune.cnn.com/2008/11/10/the-day-tim-cook-calmed-the-waters/ Fortune's tech team offers analysis and perspective on the world’s most important developments. Tue, 22 Dec 2009 03:43:12 +0000 http://wordpress.com/ hourly 1 By: TomB http://brainstormtech.blogs.fortune.cnn.com/2008/11/10/the-day-tim-cook-calmed-the-waters/#comment-16121 TomB Tue, 11 Nov 2008 01:45:26 +0000 http://fortuneapple20.wordpress.com/?p=2546#comment-16121 Recessions don't last forever. And Apple's recent quarter profits were strong. It's a good time to buy, if you plan on holding more than a year. Recessions don't last forever. And Apple's recent quarter profits were strong. It's a good time to buy, if you plan on holding more than a year.

]]> By: Sacto Joe, Sacramento, CA http://brainstormtech.blogs.fortune.cnn.com/2008/11/10/the-day-tim-cook-calmed-the-waters/#comment-16120 Sacto Joe, Sacramento, CA Mon, 10 Nov 2008 21:09:21 +0000 http://fortuneapple20.wordpress.com/?p=2546#comment-16120 At a price/earnings ratio of about 18, Apple is selling WAY below where it should be. Is this about some nascent fear over Steve Jobs' health? I don't think so. It's fear all right, in all its unreasoning glory. But it's the other "jobs" that've got people worried. People are starting to realize just how precarious things are. Jobs are getting scarce. And suddenly you realize that if you lose your job, you might not be able to find a new one. And then you realize that without a job, you can't pay your mortgage, and you can't afford health care. When a Titanic sinks, it pulls down a whole lot with it, including things that normally would float - like Apple Computer. That's the bad news. The good news is that eventually people will come to their senses and realize that it's better to be hanging onto something that's going to float to the surface - like Apple Computer. I agree with Cramer. I believe that Apple is a "tell" for this market. I believe that you'll know when the market truly hits bottom when Apple finally starts on that long journey back up to the top. At a price/earnings ratio of about 18, Apple is selling WAY below where it should be. Is this about some nascent fear over Steve Jobs' health? I don't think so. It's fear all right, in all its unreasoning glory. But it's the other "jobs" that've got people worried.

People are starting to realize just how precarious things are. Jobs are getting scarce. And suddenly you realize that if you lose your job, you might not be able to find a new one. And then you realize that without a job, you can't pay your mortgage, and you can't afford health care.

When a Titanic sinks, it pulls down a whole lot with it, including things that normally would float – like Apple Computer. That's the bad news. The good news is that eventually people will come to their senses and realize that it's better to be hanging onto something that's going to float to the surface – like Apple Computer.

I agree with Cramer. I believe that Apple is a "tell" for this market. I believe that you'll know when the market truly hits bottom when Apple finally starts on that long journey back up to the top.

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