Comments on: Holiday shoppers like Apple and Dell

By: Steven J, North Bend, Oregon

Steven J, North Bend, Oregon — Tue, 11 Nov 2008 22:17:15 +0000

Add one more to the Apple tally. I ordered one this morning, and will pick it up tomorrow afternoon (I live 100+ miles away from the Apple dealer). It's a MacBook Pro -previous generation that was just replaced by the latest version. The MacOS was my deciding factor.

By: pk de cville

pk de cville — Tue, 11 Nov 2008 06:19:40 +0000

"Actual purchase decisions aren't matching the intent"…

This is a consumer survey. Mac takeup in business is significantly lower than with consumers.

By: Doug, Southern CA

Doug, Southern CA — Tue, 11 Nov 2008 04:57:34 +0000

@Steven M in Washington

I believe the percentage planning to buy Apple is from within the percentage of people purchasing computers within the 90 period described, not the entire consumer market.

8% of people plan to buy a laptop, 6% a desktop, period. Of the 8% planning on buying a laptop, 33% plan on buying Apple. Of the 6% planning on buying a desktop, 27% plan on buying Apple. So about 2.6% of the entire consumer market plan on buying an Apple laptop, and about 1.6% plan on buying an Apple desktop.

According to these reports, Apple will garner only 4.2% marketshare in the next 90 days. As much as I hate to admit it, these reports seem accurate to me.

By: Steven Miller, Vancouver, WA

Steven Miller, Vancouver, WA — Tue, 11 Nov 2008 01:10:33 +0000

One question is that if Apple has had a >25% purchase intent well over a year now, why is their US market share substantially below that today? (i.e. less than half the purchase intnt)

It appears that, although the trend for Apple has been positive, actual purchase decisions aren't matching the intent.

- S