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	<title>Comments on: Has Steve Jobs built a secret MacBook factory?</title>
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	<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>By: Charlie Destin FL</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15328</link>
		<dc:creator>Charlie Destin FL</dc:creator>
		<pubDate>Tue, 21 Oct 2008 23:11:58 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15328</guid>
		<description>Read &quot;Crash Proof&quot;.  A factory would be great.

Better our people be robot oilers than burger flippers.  Again, Apple may be out ahead as usual.</description>
		<content:encoded><![CDATA[<p>Read &#034;Crash Proof&#034;.  A factory would be great.</p>
<p>Better our people be robot oilers than burger flippers.  Again, Apple may be out ahead as usual.</p>
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		<title>By: SamG, Chicago, IL</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15327</link>
		<dc:creator>SamG, Chicago, IL</dc:creator>
		<pubDate>Sun, 12 Oct 2008 17:18:08 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15327</guid>
		<description>I was hoping they&#039;d get away from aluminum back to Titanium (at least as an option).



In the end, who cares how the laptop case was carved. All I care about is weight and sturdiness.



If you are concered about environment, keep your laptop - don&#039;t throw it away.



Advertising a manufacturing process that has existed for 20+ years is just plain ridiculous. Carbon fiber would have been groundbraking, but not lasered aluminum</description>
		<content:encoded><![CDATA[<p>I was hoping they&#039;d get away from aluminum back to Titanium (at least as an option).</p>
<p>In the end, who cares how the laptop case was carved. All I care about is weight and sturdiness.</p>
<p>If you are concered about environment, keep your laptop &#8211; don&#039;t throw it away.</p>
<p>Advertising a manufacturing process that has existed for 20+ years is just plain ridiculous. Carbon fiber would have been groundbraking, but not lasered aluminum</p>
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		<title>By: Robert J Loomis III, Philadelphia PA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15326</link>
		<dc:creator>Robert J Loomis III, Philadelphia PA</dc:creator>
		<pubDate>Sun, 12 Oct 2008 16:55:56 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15326</guid>
		<description>I agree... the original Macintosh plant, in Fremont, built ‘82 - ‘83 was highly automated, and featured in one of the first MacWorld issues.I find it unlikely that a large plant could be built without more information getting out about it before now.</description>
		<content:encoded><![CDATA[<p>I agree&#8230; the original Macintosh plant, in Fremont, built ‘82 &#8211; ‘83 was highly automated, and featured in one of the first MacWorld issues.I find it unlikely that a large plant could be built without more information getting out about it before now.</p>
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		<title>By: Wm. Brown, Menlo Park, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15325</link>
		<dc:creator>Wm. Brown, Menlo Park, CA</dc:creator>
		<pubDate>Sun, 12 Oct 2008 16:38:48 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15325</guid>
		<description>&lt;b&gt;&lt;i&gt;It&#039;s only a rumor&lt;/i&gt;&lt;/b&gt;At this stage at least.  So don&#039;t get all worked up over it.  As for those complaining of the cost of the MacBook Pro, take a closer look at the MacBook.  If you are still running a G4, you would find the MacBook a big jump, and it costs a lot less than the Pro. Comments regarding the Next plant reflect latecomers to the Apple / Jobs watchers.  The original Macintosh plant, in Fremont, built &#039;82 - &#039;83 was highly automated, and featured in one of the first MacWorld issues.I find it unlikely that a large plant could be built without more information getting out about it before now.  So, I&#039;m betting that this rumor is at most 50% accurate</description>
		<content:encoded><![CDATA[<p><b><i>It&#039;s only a rumor</i></b>At this stage at least.  So don&#039;t get all worked up over it.  As for those complaining of the cost of the MacBook Pro, take a closer look at the MacBook.  If you are still running a G4, you would find the MacBook a big jump, and it costs a lot less than the Pro. Comments regarding the Next plant reflect latecomers to the Apple / Jobs watchers.  The original Macintosh plant, in Fremont, built &#039;82 &#8211; &#039;83 was highly automated, and featured in one of the first MacWorld issues.I find it unlikely that a large plant could be built without more information getting out about it before now.  So, I&#039;m betting that this rumor is at most 50% accurate</p>
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		<title>By: Biff, Nara, Japan</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15324</link>
		<dc:creator>Biff, Nara, Japan</dc:creator>
		<pubDate>Tue, 07 Oct 2008 12:29:51 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15324</guid>
		<description>Steve Jobs is a dreamer if he believes he has come up with new technology that &quot;competitors won&#039;t be able to match for years to come&quot;.



Automation seems likely but thats nothing new and cheap parts will always come from overseas.



Cost...will be paid for by their profit margins. Think Macbook Air, iPhone, iPod, Applecare, Apple Pro Care, easily 100%.



Billet aluminium=waste of money &amp; time carving it out.

Stamped curved aluminium=cost efficient.

Carbon Fiber=Expensive, lightweight &amp; very strong.</description>
		<content:encoded><![CDATA[<p>Steve Jobs is a dreamer if he believes he has come up with new technology that &#034;competitors won&#039;t be able to match for years to come&#034;.</p>
<p>Automation seems likely but thats nothing new and cheap parts will always come from overseas.</p>
<p>Cost&#8230;will be paid for by their profit margins. Think Macbook Air, iPhone, iPod, Applecare, Apple Pro Care, easily 100%.</p>
<p>Billet aluminium=waste of money &amp; time carving it out.</p>
<p>Stamped curved aluminium=cost efficient.</p>
<p>Carbon Fiber=Expensive, lightweight &amp; very strong.</p>
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		<title>By: Karen Nelson, Dixon, IL</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15323</link>
		<dc:creator>Karen Nelson, Dixon, IL</dc:creator>
		<pubDate>Tue, 07 Oct 2008 10:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15323</guid>
		<description>Why not try to merge with Google, Mr. Jobs?  Forget Yahoo and go for the gold!</description>
		<content:encoded><![CDATA[<p>Why not try to merge with Google, Mr. Jobs?  Forget Yahoo and go for the gold!</p>
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		<title>By: sam,ny</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15322</link>
		<dc:creator>sam,ny</dc:creator>
		<pubDate>Tue, 07 Oct 2008 02:14:26 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15322</guid>
		<description>A new factory tht too on american soil! this is a mere trick played by jobs to raise his stocks as they were falling.He he have tht much money y dont he try to do some thing for the country when people like me are loosing jobs.</description>
		<content:encoded><![CDATA[<p>A new factory tht too on american soil! this is a mere trick played by jobs to raise his stocks as they were falling.He he have tht much money y dont he try to do some thing for the country when people like me are loosing jobs.</p>
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		<title>By: Long Beach, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15321</link>
		<dc:creator>Long Beach, CA</dc:creator>
		<pubDate>Mon, 06 Oct 2008 23:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15321</guid>
		<description>Why does it have to be such hi-brow alluminium? Apple, get your costs down, somewhere near the cost of a PC laptop and you&#039;ll own the industry. Everyone I know wants one, but when you can buy a PC laptop for $7-800 and the equivalent Mac laptop is $1,400 it&#039;s an arrogant sagger that&#039;s stifling your ability to grab huge handfulls of market share. I would like to upgrade my  PowerBook G4 to the new bit, bauds, speeds and feeds, but can not justify the $3,000 it would cost, plus all the software upgrades. You are stfling your  own customers. We&#039;re in a deep recession, and your (MY) stock is in the crapper. Or do you people understand this stuff?</description>
		<content:encoded><![CDATA[<p>Why does it have to be such hi-brow alluminium? Apple, get your costs down, somewhere near the cost of a PC laptop and you&#039;ll own the industry. Everyone I know wants one, but when you can buy a PC laptop for $7-800 and the equivalent Mac laptop is $1,400 it&#039;s an arrogant sagger that&#039;s stifling your ability to grab huge handfulls of market share. I would like to upgrade my  PowerBook G4 to the new bit, bauds, speeds and feeds, but can not justify the $3,000 it would cost, plus all the software upgrades. You are stfling your  own customers. We&#039;re in a deep recession, and your (MY) stock is in the crapper. Or do you people understand this stuff?</p>
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		<title>By: Nodack  Phoenix AZ</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15320</link>
		<dc:creator>Nodack  Phoenix AZ</dc:creator>
		<pubDate>Mon, 06 Oct 2008 22:10:24 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15320</guid>
		<description>&quot;Every little flatulence of his holiness is a “game changer”.



This is really ridiculous but endemic of the brainwahsed Apple worshippers, and that includes the analysts.



An analyst that calls a new case process of a laptop pc a “game changer” is either on drugs or is insincere.&quot;



Somebody is a little sensitive on Apple today aren&#039;t they? If you really hate reading stories like this why do you keep reading them and spend the time writing about how much you hate reading about Apple and Steve Jobs? The solution is simple... go read the Microsoft stories and stop reading the Apple ones.</description>
		<content:encoded><![CDATA[<p>&#034;Every little flatulence of his holiness is a “game changer”.</p>
<p>This is really ridiculous but endemic of the brainwahsed Apple worshippers, and that includes the analysts.</p>
<p>An analyst that calls a new case process of a laptop pc a “game changer” is either on drugs or is insincere.&#034;</p>
<p>Somebody is a little sensitive on Apple today aren&#039;t they? If you really hate reading stories like this why do you keep reading them and spend the time writing about how much you hate reading about Apple and Steve Jobs? The solution is simple&#8230; go read the Microsoft stories and stop reading the Apple ones.</p>
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		<title>By: ND Seattle WA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/10/05/has-steve-jobs-built-a-secret-macbook-factory/#comment-15319</link>
		<dc:creator>ND Seattle WA</dc:creator>
		<pubDate>Mon, 06 Oct 2008 21:56:02 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=1877#comment-15319</guid>
		<description>I am in the middle of Jobscultists and the skeptics.    The great thing about Steve is that he does try (successfully) to make cool shite, and I think that would include factories.



they have tons of cash, so funding it is not a challenge.



I would like to see the ideas that his minions are submitting for this fabled factory, because I am sure it will have some very advanced thinking.



AAPL will touch 400 by late 2010.</description>
		<content:encoded><![CDATA[<p>I am in the middle of Jobscultists and the skeptics.    The great thing about Steve is that he does try (successfully) to make cool shite, and I think that would include factories.</p>
<p>they have tons of cash, so funding it is not a challenge.</p>
<p>I would like to see the ideas that his minions are submitting for this fabled factory, because I am sure it will have some very advanced thinking.</p>
<p>AAPL will touch 400 by late 2010.</p>
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