They never take into account that Apple has ZERO debt, and 20 BILLION dollars in the bank just collecting interest! Apple is the most innovative company on the market and all the products it sells speaks highly of that in many ways.

Why hasn't Google, Dell, HP, and others taken a dive like this? They have nothing new to sell, no innovation, there cutting back on R&D, like they had any to begin with. Apple has a very strong product line that no other company can match. And now that Vista is a TOTAL FAILURE, Apple really has no competition. This should be an indicator to BUY, BUY, BUY, more Apple stock if common sense had any meaning.

Typical market slapping Apple for NO REASON WHAT SO EVER PERIOD!!

This is why i read this blog. How much grief could have been saved if banking folks could have mustered the character to make such statements over the past decade?

It is a stark admission that their previous judgement was +/- 30%. In other words, junk. Hot air. So, you know, keep listening folks!

Anyway, moving to the fortunes of Apple in a crash, let us consider a basic principles. First, cash. Apple has bags of it. Apple is not a company that has been riding thin margins and playing funny money with shady banks to expand or die. Apple has bags of cash, and in a crash, cash is king.

Apple also has cash flow. The religion will not perish even if folks starve in the streets. You've all seen the crazies at the store openings. These folks, and hordes like them, will sell their children to the gypsy circus in order to raise the cash required to buy the latest model iPhone.

So in a crash, I can see companies like Apple doing very well. As numerous smaller and less cash rich firms go to the wall, their valuable assets will be ripe for the picking. It will be a buyers market, for technology, staff and market access.

And how many buyers will there be, aside from the cash rich Apple?

Microsoft will feel the pain of meltdown more than anyone. their market is precisely the shower of filth who will soon be jumping from the tall buildings, and if they have any dignity left, taking their spreadsheets and their cheap OS with them.

Google? HAH! Go Google "advertising budgets during economic collapse" and see what you discover.

So I think Apple is looking stronger than a pig with a sore tooth. Stevie wonder is mr cash money fantastic, and the trash are leaving the store.

This is just truly bizarre situation.

Plus- you can't blame the short sellers. Blame the automated stock machines on the web. Keywords and recommendations from people like this cause a widespread hit to any stock that receives negative attention. Look at what happened to the stock price of United Airlines (UAL) earlier this month.

“Investors at The Mac Observer’s Apple Finance Board, who tend to be bullish on the stock, blamed the price collapse on short-sellers who dumped Apple shares to cover their positions before any news on the bailout comes out.”

Shows a total lack of understanding of what short sellers do. When short sellers need to cover theeir positions – they need to BUY not sell. The already sold more than they own – to cover they need to buy!

JMMX-

He is referring to the losses from the market in the past two weeks. Since they know there would be a collapse of stocks of all kinds, they were covering their position by making up for their losses.. He was not referring to the process of selling hosrt.