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	<title>Comments on: Apple shares could be in for a rough ride</title>
	<atom:link href="http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/feed/" rel="self" type="application/rss+xml" />
	<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>By: Ryan, Dallas, Texas</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13574</link>
		<dc:creator>Ryan, Dallas, Texas</dc:creator>
		<pubDate>Tue, 22 Jul 2008 14:20:53 +0000</pubDate>
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		<description>Same Ben Shuleva. He&#039;s a stud.</description>
		<content:encoded><![CDATA[<p>Same Ben Shuleva. He&#039;s a stud.</p>
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		<title>By: Edwin Bernard, Sylmar, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13573</link>
		<dc:creator>Edwin Bernard, Sylmar, CA</dc:creator>
		<pubDate>Tue, 22 Jul 2008 01:11:20 +0000</pubDate>
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		<description>I was long on Apple, and saw my Call options decline. So I bought Puts for a strangle and boy I was glad I did. Seeing how consistent Apple falls after conservative earnings reports, it should be obvious by now to go short on Apple when it peaks before earnings. Those who did will make out like a bandit. If I did not have those Calls I would too. Now I&#039;m hoping to break even tomorrow or make a small profit.</description>
		<content:encoded><![CDATA[<p>I was long on Apple, and saw my Call options decline. So I bought Puts for a strangle and boy I was glad I did. Seeing how consistent Apple falls after conservative earnings reports, it should be obvious by now to go short on Apple when it peaks before earnings. Those who did will make out like a bandit. If I did not have those Calls I would too. Now I&#039;m hoping to break even tomorrow or make a small profit.</p>
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		<title>By: Tony - Boston, MA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13572</link>
		<dc:creator>Tony - Boston, MA</dc:creator>
		<pubDate>Mon, 21 Jul 2008 18:49:45 +0000</pubDate>
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		<description>Apple created huge hype for the iPhone and then couldn&#039;t keep up with the demand. Should it really be any surprise that their stock will drop?</description>
		<content:encoded><![CDATA[<p>Apple created huge hype for the iPhone and then couldn&#039;t keep up with the demand. Should it really be any surprise that their stock will drop?</p>
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		<title>By: Bill - Newport Beach, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13571</link>
		<dc:creator>Bill - Newport Beach, CA</dc:creator>
		<pubDate>Mon, 21 Jul 2008 16:54:26 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=959#comment-13571</guid>
		<description>I will never understand why so many people rush to defend companies like AAPL whenever a critique is offered. Personal investment makes for a foolish investors. When AAPL posted their earnings in January, I considered shorting their stock, but figured, &#039;you never know with AAPL.&#039; Even though they posted decent earnings, they didn&#039;t have a strong enough outlook, and the shares dropped about 10% over the following two days. I don&#039;t think the iPhone is the iPod revenue replacement most people were hoping for (at least not yet). I would anticipate that unless AAPL posts &#039;out of the park&#039; results and better than expected guidance, you will see their shares dip 10% by week&#039;s end.



This isn&#039;t a slight on AAPL, which I still see trading in the $ 250 range  by the end of 2010, it&#039;s just an estimate of the market&#039;s reaction to their earnings and guidance.</description>
		<content:encoded><![CDATA[<p>I will never understand why so many people rush to defend companies like AAPL whenever a critique is offered. Personal investment makes for a foolish investors. When AAPL posted their earnings in January, I considered shorting their stock, but figured, &#039;you never know with AAPL.&#039; Even though they posted decent earnings, they didn&#039;t have a strong enough outlook, and the shares dropped about 10% over the following two days. I don&#039;t think the iPhone is the iPod revenue replacement most people were hoping for (at least not yet). I would anticipate that unless AAPL posts &#039;out of the park&#039; results and better than expected guidance, you will see their shares dip 10% by week&#039;s end.</p>
<p>This isn&#039;t a slight on AAPL, which I still see trading in the $ 250 range  by the end of 2010, it&#039;s just an estimate of the market&#039;s reaction to their earnings and guidance.</p>
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		<title>By: Brian, Atlanta, GA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13570</link>
		<dc:creator>Brian, Atlanta, GA</dc:creator>
		<pubDate>Mon, 21 Jul 2008 15:09:25 +0000</pubDate>
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		<description>running this again today, huh. at least you changed your headline.</description>
		<content:encoded><![CDATA[<p>running this again today, huh. at least you changed your headline.</p>
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		<title>By: Sinibaldi, Italy</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13569</link>
		<dc:creator>Sinibaldi, Italy</dc:creator>
		<pubDate>Sun, 20 Jul 2008 15:33:23 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=959#comment-13569</guid>
		<description>Facing the sea...



A delicate and

soft wind is

blowing near an

empty space,

while the curtain

covers a silky

notepaper describing

a picture and the

love for the youth;

I call you my

darkness, I wait

for a dream......



Francesco Sinibaldi</description>
		<content:encoded><![CDATA[<p>Facing the sea&#8230;</p>
<p>A delicate and</p>
<p>soft wind is</p>
<p>blowing near an</p>
<p>empty space,</p>
<p>while the curtain</p>
<p>covers a silky</p>
<p>notepaper describing</p>
<p>a picture and the</p>
<p>love for the youth;</p>
<p>I call you my</p>
<p>darkness, I wait</p>
<p>for a dream&#8230;&#8230;</p>
<p>Francesco Sinibaldi</p>
]]></content:encoded>
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		<title>By: susan anthony</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13568</link>
		<dc:creator>susan anthony</dc:creator>
		<pubDate>Sun, 20 Jul 2008 14:37:41 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=959#comment-13568</guid>
		<description>Apple is going higher despite recession caused by those democratic congressmen that pushed Alt-a and other marginal loans for traditional non-qualifying areas.  That is the basis for fraud and home run-up!</description>
		<content:encoded><![CDATA[<p>Apple is going higher despite recession caused by those democratic congressmen that pushed Alt-a and other marginal loans for traditional non-qualifying areas.  That is the basis for fraud and home run-up!</p>
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		<title>By: jmmx, Portland, OR</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13567</link>
		<dc:creator>jmmx, Portland, OR</dc:creator>
		<pubDate>Sun, 20 Jul 2008 08:29:51 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=959#comment-13567</guid>
		<description>@ Harry Winston, Los Angeles, CA



I have to admit, you do have a point. Right now Apple has a trailing PE of 34 - compared to Dell 18 and HP 14. In this market at the edge of the Great Republican Recession, this PE is pretty darn high already.



A lot of people are taking money out of the market, and if there ain&#039;t no money then the prices will fall. Real Apple investor just need to hold tight. In the end - which may be 4 months from now or 4 years from now - Apple will rise to its real valuation.



(Of course, some of that 34 PE is due to over 20B in cash).</description>
		<content:encoded><![CDATA[<p>@ Harry Winston, Los Angeles, CA</p>
<p>I have to admit, you do have a point. Right now Apple has a trailing PE of 34 &#8211; compared to Dell 18 and HP 14. In this market at the edge of the Great Republican Recession, this PE is pretty darn high already.</p>
<p>A lot of people are taking money out of the market, and if there ain&#039;t no money then the prices will fall. Real Apple investor just need to hold tight. In the end &#8211; which may be 4 months from now or 4 years from now &#8211; Apple will rise to its real valuation.</p>
<p>(Of course, some of that 34 PE is due to over 20B in cash).</p>
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		<title>By: jmmx, Portland OR</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13566</link>
		<dc:creator>jmmx, Portland OR</dc:creator>
		<pubDate>Sun, 20 Jul 2008 08:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=959#comment-13566</guid>
		<description>@ Murphy Mac



You said:

&quot;That’s the cycle these days, Apple provides ultra-conservative guidance and down appl goes.&quot;



Well - Apple does seem to provide guidance somewhere in left field, but they do not provide out of the ball park.



I think they are going to look at the iPhone numbers and the App Store numbers and provide a guidance that will blow people away. It will still be their conservative guidance, but will be above the estimates. )In other words - add another 10%)



Let&#039;s face it - If Apple thought they would sell so many iPhones they would have prepared for it. So it has clearly exceeded  their expectations. They WILL be taking that into account when they give out guidance.



IMHO



Monday evening we will know.</description>
		<content:encoded><![CDATA[<p>@ Murphy Mac</p>
<p>You said:</p>
<p>&#034;That’s the cycle these days, Apple provides ultra-conservative guidance and down appl goes.&#034;</p>
<p>Well &#8211; Apple does seem to provide guidance somewhere in left field, but they do not provide out of the ball park.</p>
<p>I think they are going to look at the iPhone numbers and the App Store numbers and provide a guidance that will blow people away. It will still be their conservative guidance, but will be above the estimates. )In other words &#8211; add another 10%)</p>
<p>Let&#039;s face it &#8211; If Apple thought they would sell so many iPhones they would have prepared for it. So it has clearly exceeded  their expectations. They WILL be taking that into account when they give out guidance.</p>
<p>IMHO</p>
<p>Monday evening we will know.</p>
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		<title>By: Dreamdeceiver, Silicone Valley</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/18/rough-ride-ahead-for-apple-shares/#comment-13565</link>
		<dc:creator>Dreamdeceiver, Silicone Valley</dc:creator>
		<pubDate>Sat, 19 Jul 2008 23:35:41 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=959#comment-13565</guid>
		<description>One reason Apple Stock will disappoint:



I know many that have iPhones on back order. Not only is the phone on back order but the shipping is too.



So they don&#039;t know when and where the phone will be manufactured or who or when will ship the phone.



That&#039;s ate up like a soup sandwich.</description>
		<content:encoded><![CDATA[<p>One reason Apple Stock will disappoint:</p>
<p>I know many that have iPhones on back order. Not only is the phone on back order but the shipping is too.</p>
<p>So they don&#039;t know when and where the phone will be manufactured or who or when will ship the phone.</p>
<p>That&#039;s ate up like a soup sandwich.</p>
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