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	<title>Comments on: Apple&#039;s App Store opens for business</title>
	<atom:link href="http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>By: Tony, Boston, MA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13178</link>
		<dc:creator>Tony, Boston, MA</dc:creator>
		<pubDate>Fri, 11 Jul 2008 13:52:30 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13178</guid>
		<description>It kinda sucks that it&#039;s easier to get apps for an iPhone, which I don&#039;t own, than for a Mac, which I do own. I really don&#039;t like where this is going. Are they going to call it iPhone OSX in 3 years?</description>
		<content:encoded><![CDATA[<p>It kinda sucks that it&#039;s easier to get apps for an iPhone, which I don&#039;t own, than for a Mac, which I do own. I really don&#039;t like where this is going. Are they going to call it iPhone OSX in 3 years?</p>
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		<title>By: The Happy Space Invader, United Kingdom</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13177</link>
		<dc:creator>The Happy Space Invader, United Kingdom</dc:creator>
		<pubDate>Fri, 11 Jul 2008 05:34:48 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13177</guid>
		<description>Well, the App store is definitely free for everyone in the UK.  I have an iPod Touch (no iPhone yet) and was able to go into the App store and download some of the free apps without being charged a penny!



It&#039;s a shame I can&#039;t get the 2.0 firmware update though... and that MobileMe is still down... just hope the store hasn&#039;t run out of iPohne 3Gs by the time I get there!</description>
		<content:encoded><![CDATA[<p>Well, the App store is definitely free for everyone in the UK.  I have an iPod Touch (no iPhone yet) and was able to go into the App store and download some of the free apps without being charged a penny!</p>
<p>It&#039;s a shame I can&#039;t get the 2.0 firmware update though&#8230; and that MobileMe is still down&#8230; just hope the store hasn&#039;t run out of iPohne 3Gs by the time I get there!</p>
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		<title>By: Ken C, Gardiner, Maine</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13176</link>
		<dc:creator>Ken C, Gardiner, Maine</dc:creator>
		<pubDate>Fri, 11 Jul 2008 00:44:21 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13176</guid>
		<description>25% of the apps are free; of the remaining 75%, 90% of those are less than $10, got it?



I&#039;ve downloaded iPhone ver2, and iTunes 7.7 and about 20 free iApps. They&#039;re great! You can get a direct link to the OS upgrade, right here:



http://appldnld.apple.com.edgesuite.net/content.info.apple.com/iPhone/061-4955.20080710.bgt53/iPhone1,2_2.0_5A347_Restore.ipsw</description>
		<content:encoded><![CDATA[<p>25% of the apps are free; of the remaining 75%, 90% of those are less than $10, got it?</p>
<p>I&#039;ve downloaded iPhone ver2, and iTunes 7.7 and about 20 free iApps. They&#039;re great! You can get a direct link to the OS upgrade, right here:</p>
<p><a href="http://appldnld.apple.com.edgesuite.net/content.info.apple.com/iPhone/061-4955.20080710.bgt53/iPhone1,2_2.0_5A347_Restore.ipsw" rel="nofollow">http://appldnld.apple.com.edgesuite.net/content.info.apple.com/iPhone/061-4955.20080710.bgt53/iPhone1,2_2.0_5A347_Restore.ipsw</a></p>
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		<title>By: Steve, Omaha, NE</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13175</link>
		<dc:creator>Steve, Omaha, NE</dc:creator>
		<pubDate>Thu, 10 Jul 2008 18:54:15 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13175</guid>
		<description>Technically, I didn&#039;t buy my iTouch. I got it for free because of the back to school incentive. (I knew waiting to buy my MacBook would pay off one day...)



I&#039;ll probably end up paying the $10. I looked around and there&#039;s a lot of cool stuff on there (a lot of it is free, too!)</description>
		<content:encoded><![CDATA[<p>Technically, I didn&#039;t buy my iTouch. I got it for free because of the back to school incentive. (I knew waiting to buy my MacBook would pay off one day&#8230;)</p>
<p>I&#039;ll probably end up paying the $10. I looked around and there&#039;s a lot of cool stuff on there (a lot of it is free, too!)</p>
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		<title>By: John Doe, Cambridge, MA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13174</link>
		<dc:creator>John Doe, Cambridge, MA</dc:creator>
		<pubDate>Thu, 10 Jul 2008 17:51:58 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13174</guid>
		<description>Actually you can have the two statements that:



+ 90% of them $9.99 or less

+ 25% of them free



And still be logically true. How? Because $9.99 or less includes the price tag of $0.00 (the or less bit). So the 25% of them free is completely included under the 90% of $9.99 or less.



From this we can infer:



+ 65% are between $0.01 and $9.99

+ 25% are $0.00

+ 10% are $10.00 or more



If that&#039;s true, Phil&#039;s article is logically consistent and not incorrect.</description>
		<content:encoded><![CDATA[<p>Actually you can have the two statements that:</p>
<p>+ 90% of them $9.99 or less</p>
<p>+ 25% of them free</p>
<p>And still be logically true. How? Because $9.99 or less includes the price tag of $0.00 (the or less bit). So the 25% of them free is completely included under the 90% of $9.99 or less.</p>
<p>From this we can infer:</p>
<p>+ 65% are between $0.01 and $9.99</p>
<p>+ 25% are $0.00</p>
<p>+ 10% are $10.00 or more</p>
<p>If that&#039;s true, Phil&#039;s article is logically consistent and not incorrect.</p>
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		<title>By: Bobab, LV, NV</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13173</link>
		<dc:creator>Bobab, LV, NV</dc:creator>
		<pubDate>Thu, 10 Jul 2008 17:24:18 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13173</guid>
		<description>&lt;i&gt;Posted By Elliot, NY,NY : July 10, 2008 10:18 am



I just got a touch and there is no way im paying 10 bucks just to get in the store. Ill stick to music and videos, thank you.&lt;/i&gt;



A one time $9.99 is too much for someone who lives in NY, NY? How much is a subway token and a newspaper or Starbucks coffee? Some people are just set to this &quot;free&quot; mindset that just boggles me... well, he could also be one of the RIMM trolls :/</description>
		<content:encoded><![CDATA[<p><i>Posted By Elliot, NY,NY : July 10, 2008 10:18 am</p>
<p>I just got a touch and there is no way im paying 10 bucks just to get in the store. Ill stick to music and videos, thank you.</i></p>
<p>A one time $9.99 is too much for someone who lives in NY, NY? How much is a subway token and a newspaper or Starbucks coffee? Some people are just set to this &#034;free&#034; mindset that just boggles me&#8230; well, he could also be one of the RIMM trolls :/</p>
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		<title>By: Jeff - Yonkers, NY</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13172</link>
		<dc:creator>Jeff - Yonkers, NY</dc:creator>
		<pubDate>Thu, 10 Jul 2008 17:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13172</guid>
		<description>&lt;i&gt;I just got a touch and there is no way im paying 10 bucks just to get in the store. Ill stick to music and videos, thank you.&lt;/i&gt;



This is just sad. So you&#039;ll deny yourself access to a veritable cornucopia of functionality, because it&#039;s going to cost you another $10? If the Touch had cost an aditional $9.99 at the register, you would have paid it without a second thought.



Anyone who would bother to protest such a nominal fee hasn&#039;t any business even BUYING an iPhone or iTouch. Clearly, you have financial concerns!



Oh, lordy.</description>
		<content:encoded><![CDATA[<p><i>I just got a touch and there is no way im paying 10 bucks just to get in the store. Ill stick to music and videos, thank you.</i></p>
<p>This is just sad. So you&#039;ll deny yourself access to a veritable cornucopia of functionality, because it&#039;s going to cost you another $10? If the Touch had cost an aditional $9.99 at the register, you would have paid it without a second thought.</p>
<p>Anyone who would bother to protest such a nominal fee hasn&#039;t any business even BUYING an iPhone or iTouch. Clearly, you have financial concerns!</p>
<p>Oh, lordy.</p>
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		<title>By: Nodack Phoenix AZ</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13171</link>
		<dc:creator>Nodack Phoenix AZ</dc:creator>
		<pubDate>Thu, 10 Jul 2008 16:50:36 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13171</guid>
		<description>99% of the apps are $9.99 or less and 25% of the apps are free.



Doesn&#039;t that equal 124%?



Just busting your chops Phil. :)



ex ped: That was 90% for $9.99 or less, not 99%. In any event, you can&#039;t just add 90 to 25, because the two categories overlap. You remember Venn diagrams, don&#039;t you Nodack?</description>
		<content:encoded><![CDATA[<p>99% of the apps are $9.99 or less and 25% of the apps are free.</p>
<p>Doesn&#039;t that equal 124%?</p>
<p>Just busting your chops Phil. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>ex ped: That was 90% for $9.99 or less, not 99%. In any event, you can&#039;t just add 90 to 25, because the two categories overlap. You remember Venn diagrams, don&#039;t you Nodack?</p>
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		<title>By: JT, SF, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13170</link>
		<dc:creator>JT, SF, CA</dc:creator>
		<pubDate>Thu, 10 Jul 2008 16:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13170</guid>
		<description>Unfortunately they haven&#039;t loaded all of the games yet.  I personally have two that are listed in their connection system as ready for sale, but they haven&#039;t been posted to the category - they are only available via search.  It&#039;s kinda depressing &#039;cause I worked for about two months non-stop on them.</description>
		<content:encoded><![CDATA[<p>Unfortunately they haven&#039;t loaded all of the games yet.  I personally have two that are listed in their connection system as ready for sale, but they haven&#039;t been posted to the category &#8211; they are only available via search.  It&#039;s kinda depressing &#039;cause I worked for about two months non-stop on them.</p>
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		<title>By: mark, boston, MA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/07/10/apples-app-store-opens-for-business/#comment-13169</link>
		<dc:creator>mark, boston, MA</dc:creator>
		<pubDate>Thu, 10 Jul 2008 16:14:25 +0000</pubDate>
		<guid isPermaLink="false">http://fortuneapple20.wordpress.com/?p=868#comment-13169</guid>
		<description>Whether you have an iPhone, iPod touch, or not, you can browse the App Store via iTunes 7.7 and buy apps.  (Altho I can&#039;t see it iTunes US, I can see it just about in any other country&#039;s iTunes store.)



You can only run the apps if you have the iPhone v2.0 software on your iPhone or iPod touch.  For iPhone, it is a free upgrade, and it officially comes tomorrow, though there is a hidden link whereby you can download it and load it today (see AppleInsider if you really want to do it today).  For iPod touch, the software upgrade is $9.95 (and it includes more than just access to the App Store) and it will probably be available on Apple.com or iTunes tomorrow.



And as ped said, it&#039;s 9.95 due to accounting rules that prevent companies from recording revenue for a product sale if the product is &quot;incomplete&quot;, in other words, additional functionality for that product is to be delivered later (which v2.0 would be if it was free).  But if Apple charges for the upgrade, then they can record the full revenue from the iPod touch sale at the time of purchase.  For iPhone and AppleTV, Apple does not record the full revenue at time of purchase, but spreads it over the next 8 quarters, thus, the upgrade can be free.  That&#039;s what a conservative reading of the Sarbanes-Oxley act requires.</description>
		<content:encoded><![CDATA[<p>Whether you have an iPhone, iPod touch, or not, you can browse the App Store via iTunes 7.7 and buy apps.  (Altho I can&#039;t see it iTunes US, I can see it just about in any other country&#039;s iTunes store.)</p>
<p>You can only run the apps if you have the iPhone v2.0 software on your iPhone or iPod touch.  For iPhone, it is a free upgrade, and it officially comes tomorrow, though there is a hidden link whereby you can download it and load it today (see AppleInsider if you really want to do it today).  For iPod touch, the software upgrade is $9.95 (and it includes more than just access to the App Store) and it will probably be available on Apple.com or iTunes tomorrow.</p>
<p>And as ped said, it&#039;s 9.95 due to accounting rules that prevent companies from recording revenue for a product sale if the product is &#034;incomplete&#034;, in other words, additional functionality for that product is to be delivered later (which v2.0 would be if it was free).  But if Apple charges for the upgrade, then they can record the full revenue from the iPod touch sale at the time of purchase.  For iPhone and AppleTV, Apple does not record the full revenue at time of purchase, but spreads it over the next 8 quarters, thus, the upgrade can be free.  That&#039;s what a conservative reading of the Sarbanes-Oxley act requires.</p>
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