Comments on: Video: High fives and hype at Boston's new Apple Store

By: ZW, HNL

ZW, HNL — Tue, 20 May 2008 20:35:41 +0000

Actually to address the comment made by Angela, Apple Retail employees make quite a bit of money compared to other jobs around town. Apple Geniuses start at 40K a year, which is excellent for a college student or someone in their 20's. Apple Mac Specialists make anywhere from 11-$16/hr, and Mac Conceierge make 12 and up. It's definitely not minimum wage, and the benefits apple employees get are astronomical.

By: Agenda, Hell-A, CA

Agenda, Hell-A, CA — Tue, 20 May 2008 18:26:15 +0000

These videos are scary and unnerving… Apple bigwigs and major stockholders get fat watching checks roll in while people making minimum wage(or however little they make) wearing uniforms round up the cattle… It's all turned around… A company should be beholden to its customers, not the other way around – which is what apple has successfully managed to achieve – much like the American government. I love apple products, but that kind of enthusiasm from me is reserved for the things in life I don't have to pay an arm and a leg for and, in fact, are usually free. Yes, I said cattle and I loved the Nuremberg reference

By: James, Columbus, Ohio

James, Columbus, Ohio — Mon, 19 May 2008 17:13:49 +0000

> For the record, I was referring to the

> Nuremberg rallies, not the war crime trials.

Thanks for the clarification. No offense taken, but probably not the best choice of words.

By: Bob Earl, Syracuse, New York

Bob Earl, Syracuse, New York — Mon, 19 May 2008 15:09:34 +0000

Nurnberg? Nuremberg? The offense given looks to me to be unintentional, using the wrong German term…did the writer perhaps mean to refer to Oktoberfest…seems much more apropos to the description of the event…and would have probably avoided giving offense

By: James, Columbus, Ohio

James, Columbus, Ohio — Mon, 19 May 2008 14:16:02 +0000

Good article but the Nuremberg comment (referencing Nazi war crimes) was in poor taste.

ex ped: For the record, I was referring to the Nuremberg rallies, not the war crime trials. But in retrospect it was probably a hotter button than I meant to push.

By: Albert, Tokyo

Albert, Tokyo — Mon, 19 May 2008 12:30:29 +0000

Nuremberg?

Looks as American as Apple pie to me. Have you ever seen Americans having a good time?

Or are you so stuck in DOSville and Vistaland you think whining about fanboys is as good as it gets?

By: Tom, New York

Tom, New York — Sun, 18 May 2008 19:48:53 +0000

Ok you Dolt's who are complaining about the use of Nuremburg. History lesson, there were no gas chambers at Nuremburg, this was the site of the post World War II war crime trials. But then that individual was from Switzerland, who was "non-aligned" during the war. Also the was a gas "chamber" not an oven. The oven came after the chamber. But then your Swiss, too busy making chocolate or profiting off the Nazis regime at the time. Stick to watches.

ed ped: Nuremberg is perhaps even more famous for its annual rallies.

By: Ron, Orlando Florida - home of 2 apple stores

Ron, Orlando Florida - home of 2 apple stores — Sun, 18 May 2008 13:31:11 +0000

Great opening and an amazing looking store.

Every bit of that opening was exciting and appropriate. You don't get the staff "bit" of running a "Boston Marathon" in front of the store????

Hilarious. And the cheering (actual WELCOMING) of customers as they enter THEIR new store was a continuation of that bit – have you ever been to a marathon at the "END" of a race where the runners cross the finish line?

Your final comment says it all – of course other companies want the loyalty of Apple users – maybe if they new how to not only create as good a product – and THEN celebrate it with their own retail outlets like Apple – they would enjoy the same success.

This is better than hype – it's passion and excitement.

Time to buy more stock.

By: Rowdey, Burlington, Vermont

Rowdey, Burlington, Vermont — Sun, 18 May 2008 11:22:16 +0000

One of the main reasons an Apple Store opening is exciting for Apple old-timers is because for years "beleaguered" and "Apple is doomed" were the most likely comments from the media and from PC fanboys respectively.

Another big reason the openings are a big deal for us is that it's fantastic to be able to buy Apple products and software in person with a knowledgeable guide, instead of from in the rare display inside a PC store where the keys are pulled off, parts are missing and the clerk (if you can find one) drools something asinine such as, "You can't get on the internets with a Mac."

Another reason: It's fun to see with your own eyes that many, many people enjoy working with their Apple computers.

The days of $14 a share for AAPL are long gone.

By: PK de Cville, VA

PK de Cville, VA — Sun, 18 May 2008 10:21:50 +0000

Phillip,

Not to be too significant about this, but would you kid about Darfour, Katrina, or Somalia? And would you use Nuremberg with any other admittedly hype powered event?

So, what's with the insanity here? Use this instance of weirdness to get a grip. Perhaps you might discuss this with your therapist or partner.

Otherwise, keep on keeping on. Your articles (generally) are getting more intelligent and accurate.

Peace,