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Apple's new campus still a long way off


Apple CEO Steve Jobs addresses the Cupertino City Council on April 18, 2006. Image: City of Cupertino

According to city maps, the site of Apple's new campus will be bounded by Interstate 280, Wolfe Road, Pruneridge Avenue and Tantau Avenue. Image: City of Cupertino

Steve Jobs's plans for a new Apple campus in its hometown of Cupertino, Calif., are taking a little longer than expected to become reality.

Two years ago this month, the Apple (AAPL) CEO made a surprise visit to a Cupertino City Council meeting to deliver big news: Apple had been looking for an additional site for its growing workforce, and considered leaving its longtime home. But the company managed to cobble together nine pieces of land about a mile from Apple's current digs, and decided to stay in Cupertino after all, using both locations.

"We haven't started designing anything yet," Jobs said at the April 18, 2006 meeting. "It'll take us, you know, three or four years to design it, get all the approvals and get it built."

Apple can easily afford any building project. With nearly $19 billion on hand, it has the third largest cash reserves in the tech world, behind Cisco (CSCO) and Microsoft (MSFT). Even so, Jobs said two years ago that Apple paid more for the Cupertino site than it would have paid in other Silicon Valley cities, though he expected it will be worth it once Apple builds a second campus in Cupertino to accommodate between 3,000 and 3,500 people. "It's going to cost us more than we'd like," he said, "but hopefully in five years we'll have forgotten about that and we'll just have a second nice campus in Cupertino."

An Apple spokesman pointed out that Chief Financial Officer Peter Oppenheimer said in an earnings call that month that Apple hoped to break ground "in a few years." He also said that Apple would "hopefully complete a second campus in around four years," according to a transcript.

Those timelines might have been ambitious. Two years after the announcement, Apple has not applied for permits to build on the site, confirmed Ciddy Wordell, a project manager for the city of Cupertino who is in charge of the North Vallco development area where the new Apple land is located. "They must go through a planning approval process, get a use permit and an architectural review," Wordell said. "It might even involve a general plan change."

Once all of that is done, it often takes about two years for a major construction project to be completed. So unless Apple gets its campus plans moving more quickly, it looks like the whole ordeal could drag on a bit longer than Jobs had hoped.

Well, Jobs did say "3 to 4 years to design it." Last I checked it's been only 2. More like making a case about nothing.

From Jon Fortt: No, he said to have it built.

Posted By Anonymous: April 29, 2008 6:05 PM

Looking at 1 Infinite Loop, the buildings occupy less space thatn the car park. How Californian!! All they have to do is build a multi storey carpark, and reuse the land for more buildings.

Posted By Bollox Sydney Australia: April 2, 2008 11:44 PM

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Posted By frmad: April 2, 2008 9:32 PM

The second campus is… working in the old buildings. You can see the pictures here (January 16, 2007) http://www.setteb.it/content/view/1452 and here (January 11, 2008) http://www.setteb.it/content/view/3253

Posted By Fabio, Italy: April 2, 2008 7:31 PM

I drive by the new campus location daily on my way to and from work. The old Tandem buildings are being occupied and undergoing upgrades and remodeling. The buildings on the new campus site all have official Apple signs and cars in the parking lots.

Posted By Former Apple Employee, Santa Clara, CA: April 2, 2008 1:57 PM

…it looks like the whole ordeal drag on a bit longer…

Isn't "ordeal" perhaps a bit too strong a word? I wouldn't usually characterize a company's positive growth as a painful or horrific experience.

From Jon Fortt: Fair enough. I was giving a nod to Jobs's tone when he said Apple paid more than it would have liked, and was looking forward to having the campus finished. (See above.)

Posted By Ben K, Vancouver BC: April 2, 2008 1:35 PM

But you might want to include the fact that Apple has already started occupying the existing buildings that were on this land. There are multiple departments already taking advantage of this new campus even though the final campus has not been designed and built.

Posted By john, Ny, NY: April 2, 2008 12:49 PM
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Jon fortt

Jon Fortt
A senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley – a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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