Apple 2.0
The unfiltered Steve Jobs
Transcripts from Betsy Morris' extended interview with Apple's (AAPL) CEO in Kona, Hawaii, have been posted on Fortune.com. Among the subjects he addresses:
- The birth of the iPhone
- On market research (or the lack thereof)
- Why people want to work for Apple
- What if he got run over by a bus?
- The devices he chose not to make
- His management style
- Why recruiting new people is hard
- The benefit of owning the OS
- Apple's marathon Monday meetings
- Story crises at Pixar
- The iPod tipping point
- Launching the Apple Store
- Catching the next wave
- What was wrong with Apple TV
- Weathering the economic downturn
You can read the excerpts here. The Morris story that appears in the current issue is available here.
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