Nodack, people will always complain as long as the Industry in general tells the customer what they have to do. Example, want an iPhone? Apple say you can't buy one unless you take a 2 year contract with AT&T. What if you don't like AT&T? Too bad, you're stuck, they've been pork barreled and you're stuck with either a great phone with sub-par carrier ro vice-versa. And that's not just Apple I'm talking about, the carriers are just as bad. You can sign up with anybody but only have a few phone choices they "allow" you to choose. WHy can I only upgrade my phoneonce or twice a year when the techology comes out more often than that. What's that you say? I can upgrade my phone but I have to recommmit my contract for another 2 years? FANTASTIC!!!

Regardless of what you might think of the iPhone or Apple, you should never be satisfied with being told what and how to spend your money by any corporation. How would people react if suddenly Ford told them that in order to buy an over priced car they had to agree and sign a contract to only buy fuel from BP and only drive on highways in Florida, Georgia and Tennessee that begin end in odd numbers and you can only drive 55 and no faster. But of course they offer all sorts of bells and whistles that other car company offer but in a sleek new design and oh yeah, if you try to change your own oil or spark plugs you void the warranty. I pretty sure that peopel would be up in arms and never want to buy that car. But I could be wrong…thats what all the Apple fan boys are saying now about any item offered by Apple.

Now what will the experts find to complain about?

I read somewhere that bloggers are including "AAPL" and/or just creating incredulous headliners (e.g., "Apple planning first earth orbiting computer center!") just to draw web site hits.

All this is an example of hype and perhaps attempts to move the market.

AAPL is just caught in the current market hysteria. The company is incredibly healthy and actually has the best outlook in years. Think about the product line: iMac, iPhone, iPod and AppleTV. Amazing!

Critics should be careful to study history first. The argument about AppleTV not having inventory! So short sighted, do we not remember when iTunes first came out? People squawked about no inventory. And now, the SDK late for SIX DAYS! The critics are so ridiculous. Do they really believe themselves?

Then there are those that buy into a company because they trust and believe in it, based on how good it's products and track record with products and support are.

Apple has loyal customers who are and have always been loyal – from the day they purchased their fist and any Apple product – based on their experience. (remember the "Halo effect"?)

Because there ain't no other company that makes solid, innovative, quality products, like Apple, it will always be trusted by it's core (all) trusting supporters. That's what really counts no matter what any "Johnny come lately" analyst who just doesn't get it says.

Whether as an Apple customer or as an Apple investor, use your own experience and fact checks to determine the true value of Apple and it's products. That's if you really want to benefit from owning Apple, a company that has just become the Sony of this century, in every sense.

This writer doesn't seem to relate to Apple that way – he is not even subtle ( remember that trait?) in his ever ignorant and ignoring of fact bias ( check the facts by reading his past "articles" and check them against the reality and facts – please do).

Investors

Why am I reminded of the Nokia exec who said something to the effect that "Apple just thinks they can waltz in and make a better phone than everyone else, others who have lots more experience."

How'd that work out?

There was all this wild speculation on all sorts of wonderful and weird devices Apple would unveil at Macworld (none of which Apple hinted at) and when they came up with the Macbook Air (a great and innovative product) it was so different from the fantasy that the stock crashed.

Analysts and bloggers will speculate that iPhone 2 will do Time Travel and Cure Cancer. If when revealed it ONLY does TIME TRAVEL, headliners will blare "New iPhone Major Failure or New iPhone Disappoints!" and the stock will fall another 30% and Steve and Tim will be struggling to explain why Time Travel is a Good Thing.

that is how it works. simple.