Comments on: Nostalgia time: Apple ads from the '80s and '90s http://brainstormtech.blogs.fortune.cnn.com/2008/02/09/nostalgia-time-apple-ads-from-the-80s-and-90s/ Fortune's tech team offers analysis and perspective on the world’s most important developments. Tue, 22 Dec 2009 03:43:12 +0000 http://wordpress.com/ hourly 1 By: mfearing http://brainstormtech.blogs.fortune.cnn.com/2008/02/09/nostalgia-time-apple-ads-from-the-80s-and-90s/#comment-9053 mfearing Mon, 11 Feb 2008 05:48:01 +0000 http://fortuneapple20.wordpress.com/?p=312#comment-9053 Some really great 'ads' that, much of the time transcend advertising. And that's tough to do. They create a spirit, a feeling of what the company is. They work on the three classical levels, ethos, pathos and logos. Very little advertising can do that, and almost no other technology advertising does it. Reading through the old materials I was surprised to find so much humor in the footnotes (our lawyers said...ETC) That is missing no days as Apple takes itself a little more seriously. I love to watch the 'think different' ad every once in a while, as linked above. Perfect editing, score, timing. -M http://cartoonshmartoon.blogspot.com/ Some really great 'ads' that, much of the time transcend advertising. And that's tough to do. They create a spirit, a feeling of what the company is. They work on the three classical levels, ethos, pathos and logos. Very little advertising can do that, and almost no other technology advertising does it.

Reading through the old materials I was surprised to find so much humor in the footnotes (our lawyers said…ETC) That is missing no days as Apple takes itself a little more seriously.

I love to watch the 'think different' ad every once in a while, as linked above. Perfect editing, score, timing.

-M

http://cartoonshmartoon.blogspot.com/

]]> By: Mike from Cleveland http://brainstormtech.blogs.fortune.cnn.com/2008/02/09/nostalgia-time-apple-ads-from-the-80s-and-90s/#comment-9052 Mike from Cleveland Sun, 10 Feb 2008 12:12:43 +0000 http://fortuneapple20.wordpress.com/?p=312#comment-9052 Awesome collection, something that should be put in a museum!! The history of a company that makes great products, even through some tough years, but in the end will prove to have changed the world. Just like my favorite Apple commercial: http://www.youtube.com/watch?v=4oAB83Z1ydE Awesome collection, something that should be put in a museum!! The history of a company that makes great products, even through some tough years, but in the end will prove to have changed the world. Just like my favorite Apple commercial: http://www.youtube.com/watch?v=4oAB83Z1ydE

]]> By: ballmer, Redmond, WA http://brainstormtech.blogs.fortune.cnn.com/2008/02/09/nostalgia-time-apple-ads-from-the-80s-and-90s/#comment-9051 ballmer, Redmond, WA Sun, 10 Feb 2008 07:30:33 +0000 http://fortuneapple20.wordpress.com/?p=312#comment-9051 All of this stuff should be destroyed! nobody wants to remember this crap! Microsoft was the winner not Apple! All of this stuff should be destroyed! nobody wants to remember this crap! Microsoft was the winner not Apple!

]]> By: Anonymous http://brainstormtech.blogs.fortune.cnn.com/2008/02/09/nostalgia-time-apple-ads-from-the-80s-and-90s/#comment-9050 Anonymous Sun, 10 Feb 2008 06:07:21 +0000 http://fortuneapple20.wordpress.com/?p=312#comment-9050 behind the hatred there lies a murderous desire for love behind the hatred there lies a murderous desire for love

]]>