Comments on: Apple by the gigabyte: What does $100 buy?

By: Linda Smith, Sun City, Ca

Linda Smith, Sun City, Ca — Sun, 27 Apr 2008 18:42:16 +0000

This is just awesome information.

Never heard this before!

So glad I read this blog.

Hope you have a nice week!

Linda

http://www.attentiontodetailgifts.com

By: Bob Dallas, TX

Bob Dallas, TX — Thu, 14 Feb 2008 21:49:05 +0000

Re: The iPod Touch price chart:

The $100 jump between models on the Touch is ue to consumer buying habits.

In general, most buying is Min/Max.

Either shoppers will get the base model of something to get in, or they'll go all out and get the best version.

Using the current Pricewatch data:

$ 164.98 – cf 32gb

$ 63.99 – cf 16gb

$ 33.75 – cf 8gb

Apple wants all of the sizes to have some market value. If they only charged the difference in price between the 8 and 16 (approx 30 bux), who would buy the 8? At a 100 buck jump tho, they strengthen the 8gb's position as the entry level. Moving the 16 up to 100 over the 8 also provides a solid step on the upgrade path to for those that fill up the 8. Going up another hundred (which is actually reasonable)adds to the perception that the 32gb is the elite device, as it pushes the $500 mark, tho there is no new tech, just a bigger CF.

It's not bad marketing, and Apple know plenty of people will go for it.

By: Linda Smith, Murrieta, Ca

Linda Smith, Murrieta, Ca — Wed, 13 Feb 2008 05:22:41 +0000

This is crucial information to have in the consumer's hands.

It helps in purchasing.

Thank you and Kudos!!

Linda

http://www.attentiontodetailgifts.com

By: Matt, Los Angeles, CA

Matt, Los Angeles, CA — Sun, 10 Feb 2008 06:12:07 +0000

You are not smart. SSD's cost on average many multiples more to manufacture than compact flash cards or simple solid state memory. Adding the fact that the SSD in the Macbook Air is a 1.8 inch drive as opposed to the more standard 2.5 inch drive, cost gets driven up even higher. Apple makes money on elements of design and usability; this is where their products are marked up with high margins. Hardware and hardware accessories, such as the Macbook Air SSD, are sold at a fair market price, typically in line with the rest of the industry.

By: MacCentric

MacCentric — Fri, 08 Feb 2008 22:18:41 +0000

For the MacBook Air example, you neglected to consider the impact of the SSD on battery life.

By: Nodack Phoenix, AZ

Nodack Phoenix, AZ — Fri, 08 Feb 2008 10:01:11 +0000

Why does a six pack of Corona cost about 7$ at the store and one bottle at the baseball game is 7$?

I'm going to call my Congressman and get to the bottom of it.

By: Big Mac

Big Mac — Fri, 08 Feb 2008 05:36:20 +0000

Are you really comparing apples to apples?

By: dennis phoenix arizona

dennis phoenix arizona — Fri, 08 Feb 2008 00:45:53 +0000

Well,

Glad you gave us all a economics 101 real world class.

It is a company to make business.

Why does a 20 oz. bottle of Diet pepsi cost me $1.33 and at the store I can purchase 4 one liter bottle of diet pepsi for $4 or $1 a liter?

Tell me genius.

By: John Mount Morris,IL

John Mount Morris,IL — Fri, 08 Feb 2008 00:25:56 +0000

Apple and Steve Jobs is pretty much a tech cult. Only in the last few years (since the iPod)has more middle of the road consumers looked at Apple. This has created some friction because they are not Mac fans but rather good consumers who look at value and not blindly buy anything with a Apple on it.

By: JM, Los Angeles

JM, Los Angeles — Thu, 07 Feb 2008 22:50:23 +0000

This is an overly-simplistic view of how technology is priced, and it is a total stretch to try and compare the value of a GB in music player/phone to a computer.

Not only is it a stretch, but even if I accept what is being said here to be quite honest I don't know what the author's point is.

What if anything can anyone learn from this article? The answer is not very much.