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	<title>Comments on: Putting Microsoft and Yahoo together: Some pieces won&#039;t fit</title>
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	<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>By: Russ Fradin, San Bruno, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4430</link>
		<dc:creator>Russ Fradin, San Bruno, CA</dc:creator>
		<pubDate>Mon, 04 Feb 2008 20:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4430</guid>
		<description>If you look at the numbers, it will be a surprise if Microsoft doesn&#039;t eventually succeed with this bid. Everyone was skeptical when News Corp. bid for the Wall Street Journal, but that eventually succeeded too. News Corp&#039;s offer was just too rich to turn down. However, one thing that analysts and pundits may want to consider is that the era is past where large portals (without successful and vibrant Premium quality, niche networks) can fulfill all an advertiser&#039;s needs - fragmentation works against them.











We think that advertisers will increasingly shift their digital advertising budgets into micro-targeting audiences using a variety of niche, premium vertical ad networks. The vertical ad network of premium, targeted publishers will complement broad reach achieved through portals and all types of remnant/performance ad networks.</description>
		<content:encoded><![CDATA[<p>If you look at the numbers, it will be a surprise if Microsoft doesn&#039;t eventually succeed with this bid. Everyone was skeptical when News Corp. bid for the Wall Street Journal, but that eventually succeeded too. News Corp&#039;s offer was just too rich to turn down. However, one thing that analysts and pundits may want to consider is that the era is past where large portals (without successful and vibrant Premium quality, niche networks) can fulfill all an advertiser&#039;s needs &#8211; fragmentation works against them.</p>
<p>We think that advertisers will increasingly shift their digital advertising budgets into micro-targeting audiences using a variety of niche, premium vertical ad networks. The vertical ad network of premium, targeted publishers will complement broad reach achieved through portals and all types of remnant/performance ad networks.</p>
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		<title>By: Carl, Rancho San Diego, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4429</link>
		<dc:creator>Carl, Rancho San Diego, CA</dc:creator>
		<pubDate>Sun, 03 Feb 2008 17:07:27 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4429</guid>
		<description>I would appreciate a more in depth look at the compatibility issues of this merger.  I have my website hosted on Yahoo and subscribed to other services and I think this merger would be a disaster for Yahoo customers.</description>
		<content:encoded><![CDATA[<p>I would appreciate a more in depth look at the compatibility issues of this merger.  I have my website hosted on Yahoo and subscribed to other services and I think this merger would be a disaster for Yahoo customers.</p>
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		<title>By: pete, corona CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4428</link>
		<dc:creator>pete, corona CA</dc:creator>
		<pubDate>Sat, 02 Feb 2008 16:13:48 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4428</guid>
		<description>just wondering the combined company be called microhoo or microya</description>
		<content:encoded><![CDATA[<p>just wondering the combined company be called microhoo or microya</p>
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		<title>By: Jacob, Santa Barbara, California</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4427</link>
		<dc:creator>Jacob, Santa Barbara, California</dc:creator>
		<pubDate>Sat, 02 Feb 2008 12:01:56 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4427</guid>
		<description>I think this is a logical step for Microsoft. I also think that they both have what each other needs as far as resources, Microsoft has money and competative management, and yahoo has the traffic and engineer class necessary for the future of either company.



Microsoft does suffer from not being liked no matter what, but they are also very good at what they do. Yes like paying off thier competitors debts so that they have competition in the future.</description>
		<content:encoded><![CDATA[<p>I think this is a logical step for Microsoft. I also think that they both have what each other needs as far as resources, Microsoft has money and competative management, and yahoo has the traffic and engineer class necessary for the future of either company.</p>
<p>Microsoft does suffer from not being liked no matter what, but they are also very good at what they do. Yes like paying off thier competitors debts so that they have competition in the future.</p>
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		<title>By: Stephen, Arlington, Va</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4426</link>
		<dc:creator>Stephen, Arlington, Va</dc:creator>
		<pubDate>Sat, 02 Feb 2008 11:01:23 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4426</guid>
		<description>If Yahoo&#039;s open maps goes away, then I may switch to Google!</description>
		<content:encoded><![CDATA[<p>If Yahoo&#039;s open maps goes away, then I may switch to Google!</p>
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		<title>By: Durham, NC</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4425</link>
		<dc:creator>Durham, NC</dc:creator>
		<pubDate>Sat, 02 Feb 2008 05:32:39 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4425</guid>
		<description>When it comes to search, I like Google, but for most of the other services, such as Real Estate, Finance, personal.....I like Yahoo.

MSFT has better map and direction than yahoo and even Google (check the Bird&#039;s eye on Maps).



I believe this merger will increase the competition between MSFT and Google and that will lead to better service and products to the user like us.</description>
		<content:encoded><![CDATA[<p>When it comes to search, I like Google, but for most of the other services, such as Real Estate, Finance, personal&#8230;..I like Yahoo.</p>
<p>MSFT has better map and direction than yahoo and even Google (check the Bird&#039;s eye on Maps).</p>
<p>I believe this merger will increase the competition between MSFT and Google and that will lead to better service and products to the user like us.</p>
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		<title>By: John, Boston, MA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4424</link>
		<dc:creator>John, Boston, MA</dc:creator>
		<pubDate>Sat, 02 Feb 2008 04:19:33 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4424</guid>
		<description>I can just imagine the rush of engineers LEAVING Yahoo if Microsoft were to purchase the company. I know as a user I will immediately stop using the few things I still use Yahoo for and move over to Google for them, too.</description>
		<content:encoded><![CDATA[<p>I can just imagine the rush of engineers LEAVING Yahoo if Microsoft were to purchase the company. I know as a user I will immediately stop using the few things I still use Yahoo for and move over to Google for them, too.</p>
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		<title>By: Bryan, Seattle, WA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4423</link>
		<dc:creator>Bryan, Seattle, WA</dc:creator>
		<pubDate>Sat, 02 Feb 2008 01:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4423</guid>
		<description>I don&#039;t want Flickr owned by Microsoft. Microsoft will ruin it, period.</description>
		<content:encoded><![CDATA[<p>I don&#039;t want Flickr owned by Microsoft. Microsoft will ruin it, period.</p>
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		<title>By: Bill, Denver, CO</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4422</link>
		<dc:creator>Bill, Denver, CO</dc:creator>
		<pubDate>Sat, 02 Feb 2008 00:18:16 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4422</guid>
		<description>This will be another example where Microsoft uses its size to eliminate a better rival. Remember Novell, Lotus 1-2-3 and WordPerfect, among others? They all had better products at the time Microsoft got into their business and ran them out of business with their size advantage.</description>
		<content:encoded><![CDATA[<p>This will be another example where Microsoft uses its size to eliminate a better rival. Remember Novell, Lotus 1-2-3 and WordPerfect, among others? They all had better products at the time Microsoft got into their business and ran them out of business with their size advantage.</p>
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		<title>By: JRev, San Jose, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/02/01/putting-microsoft-and-yahoo-togther-some-pieces-wont-fit/#comment-4421</link>
		<dc:creator>JRev, San Jose, CA</dc:creator>
		<pubDate>Fri, 01 Feb 2008 23:43:52 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/?p=1055#comment-4421</guid>
		<description>MSN just seems so old school...For example, my grandma uses Hotmail.  MSN Search?!?!? Get outta here!



It seems as though the younger generations have generally been drawn to Yahoo! for ease of use and simple functionality, while being cool and hip...everyone was doing it.



Google is still my favorite on the email front, which is probably the second most popular use after the Search Engine.  Google hits that middle age range of users, where functionality and smarts are important and looks not as important...that&#039;s our generation Jon.</description>
		<content:encoded><![CDATA[<p>MSN just seems so old school&#8230;For example, my grandma uses Hotmail.  MSN Search?!?!? Get outta here!</p>
<p>It seems as though the younger generations have generally been drawn to Yahoo! for ease of use and simple functionality, while being cool and hip&#8230;everyone was doing it.</p>
<p>Google is still my favorite on the email front, which is probably the second most popular use after the Search Engine.  Google hits that middle age range of users, where functionality and smarts are important and looks not as important&#8230;that&#039;s our generation Jon.</p>
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