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	<title>Comments on: Reports: Apple slipped to 4th place in Q4 U.S. sales</title>
	<atom:link href="http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/feed/" rel="self" type="application/rss+xml" />
	<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>By: Tyrus, Long Beach, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8492</link>
		<dc:creator>Tyrus, Long Beach, CA</dc:creator>
		<pubDate>Sun, 16 Mar 2008 22:14:10 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8492</guid>
		<description>As a live long PC user from the Dos days, I went to Vista after my Dell motherboard went out on a 5 year computer.  Frankly, I reaaly like Vista and the Aero set up.  I love the layout and find the features very practical.  The Vista Media Center has been pulled and put into centralized platform.  Unfortunately is was not fully developed whn it was released and the Graphics/video and sound software system formally in WAL were removed because the company figured they would be included in the media Center when completed.  As a result you have Video/Sound/Graphics hardware that is vista certified, but software that has not been developed tested and integrated into the Media Center.  There are problems like this across the board I agree.  But If you look at the Vista software now, vs 6 months ago, you will see small changes near the start button, driver issues smoothing out and there is no doubt that Vista has the ability to be a very fine and leading edge O/S.  Graphic and Sound card manufacturere have moved a lon ways to developing integrated solutions and have gotten about 80% complete, but the last 20% is going to be harder than the first 80%.  Because of this some Film Editing software and graphics software doesn&#039;t work perfectly with the O/S.  I have also tried altering the shared vs dedicated RAM, but still experienced problems with time lag on things I could easily do on Windows 2000 or XP.



I purchase my computer from Costco which provides free tech support and found myself calling them regularly.  They have access to Microsoft and Manufacturer senior support techs if they run into a problem and did a great job helping me.  I got into the registry to enable my e-mail web links to go to Firefox and not Explorer that kept crashing and shutting down.



Because of the time I&#039;ve been spending I was forced to try a MAC.  In look at the MAC, I discovered the $200 software I was looking for and wasn&#039;t working as well on Vista, was not a good a the intergrated software already on a PC.  When I looked at the hardware components on a MAC, I found them to be of higher quality graphics and sound cards and running great with a better looking screen.  I was told that MAC actually run Vista and XP better, because they perform faster using their OS.



I was also fortunate enough to get a MAC Pro for $1500.00 out the door because it was a model that was just discontinued and would be replaced by a 2.4 GHz model and I didn&#039;r require a TV tuner or Memory slots because it used firewire.



I now have a MAC and today is my first day trying it.  The MAC is more appealing to eye, and I have just loaded the OS Leopard and in the process of adding 58.5MB of updates.  It seems like a nice system, but I have no prior MAC knowledge.  Is it better than XP, I&#039;m not sure.  Is it better than what Vista is suppose to be, it seems like there are a lot of trade offs.



Do I hate MS or Vista or think it&#039;s horrible?  No, I do not.  I wouldn&#039;t mind trying it in the future when the development is complete.  In my case I didn&#039;t have time to wait.



The main people losing here are the Box Makers/computer manufactures.  Because they must endure more problems associated with Vista and field the abuse for in industry they love and have a passion for.



The problem the MS has are companies that because of the economy or lack of development on MS part, hardware manufactures have not all gotten around developing software to run on Vista.  At the same time people are rushing to try to integrate MS Office packages with their OS. When that happens, other OS will be more competitive and there&#039;s one big reason for Business users to try different OS.  At the same time MS is rushing to release their next OS Vienna and are again talking abut stripping off more off their plan for earlier release.



The longer I&#039;m with Apple and their OS, the greater the possibility I will say longer.



I have no dog in the fight.  I am just trying to get the best value for my dollar</description>
		<content:encoded><![CDATA[<p>As a live long PC user from the Dos days, I went to Vista after my Dell motherboard went out on a 5 year computer.  Frankly, I reaaly like Vista and the Aero set up.  I love the layout and find the features very practical.  The Vista Media Center has been pulled and put into centralized platform.  Unfortunately is was not fully developed whn it was released and the Graphics/video and sound software system formally in WAL were removed because the company figured they would be included in the media Center when completed.  As a result you have Video/Sound/Graphics hardware that is vista certified, but software that has not been developed tested and integrated into the Media Center.  There are problems like this across the board I agree.  But If you look at the Vista software now, vs 6 months ago, you will see small changes near the start button, driver issues smoothing out and there is no doubt that Vista has the ability to be a very fine and leading edge O/S.  Graphic and Sound card manufacturere have moved a lon ways to developing integrated solutions and have gotten about 80% complete, but the last 20% is going to be harder than the first 80%.  Because of this some Film Editing software and graphics software doesn&#039;t work perfectly with the O/S.  I have also tried altering the shared vs dedicated RAM, but still experienced problems with time lag on things I could easily do on Windows 2000 or XP.</p>
<p>I purchase my computer from Costco which provides free tech support and found myself calling them regularly.  They have access to Microsoft and Manufacturer senior support techs if they run into a problem and did a great job helping me.  I got into the registry to enable my e-mail web links to go to Firefox and not Explorer that kept crashing and shutting down.</p>
<p>Because of the time I&#039;ve been spending I was forced to try a MAC.  In look at the MAC, I discovered the $200 software I was looking for and wasn&#039;t working as well on Vista, was not a good a the intergrated software already on a PC.  When I looked at the hardware components on a MAC, I found them to be of higher quality graphics and sound cards and running great with a better looking screen.  I was told that MAC actually run Vista and XP better, because they perform faster using their OS.</p>
<p>I was also fortunate enough to get a MAC Pro for $1500.00 out the door because it was a model that was just discontinued and would be replaced by a 2.4 GHz model and I didn&#039;r require a TV tuner or Memory slots because it used firewire.</p>
<p>I now have a MAC and today is my first day trying it.  The MAC is more appealing to eye, and I have just loaded the OS Leopard and in the process of adding 58.5MB of updates.  It seems like a nice system, but I have no prior MAC knowledge.  Is it better than XP, I&#039;m not sure.  Is it better than what Vista is suppose to be, it seems like there are a lot of trade offs.</p>
<p>Do I hate MS or Vista or think it&#039;s horrible?  No, I do not.  I wouldn&#039;t mind trying it in the future when the development is complete.  In my case I didn&#039;t have time to wait.</p>
<p>The main people losing here are the Box Makers/computer manufactures.  Because they must endure more problems associated with Vista and field the abuse for in industry they love and have a passion for.</p>
<p>The problem the MS has are companies that because of the economy or lack of development on MS part, hardware manufactures have not all gotten around developing software to run on Vista.  At the same time people are rushing to try to integrate MS Office packages with their OS. When that happens, other OS will be more competitive and there&#039;s one big reason for Business users to try different OS.  At the same time MS is rushing to release their next OS Vienna and are again talking abut stripping off more off their plan for earlier release.</p>
<p>The longer I&#039;m with Apple and their OS, the greater the possibility I will say longer.</p>
<p>I have no dog in the fight.  I am just trying to get the best value for my dollar</p>
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		<title>By: Sree, South Brunswick, NJ</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8491</link>
		<dc:creator>Sree, South Brunswick, NJ</dc:creator>
		<pubDate>Wed, 23 Jan 2008 23:33:32 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8491</guid>
		<description>I am an IT professional and still strongly believe that neither apple hardware nor software is superior to Windows.  Apple is fleecing people (mostly not computer savvy) by making them beleive that MAC OS is stable and hackproof.</description>
		<content:encoded><![CDATA[<p>I am an IT professional and still strongly believe that neither apple hardware nor software is superior to Windows.  Apple is fleecing people (mostly not computer savvy) by making them beleive that MAC OS is stable and hackproof.</p>
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		<title>By: Zebracat, Jacksonville, Florida</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8490</link>
		<dc:creator>Zebracat, Jacksonville, Florida</dc:creator>
		<pubDate>Wed, 23 Jan 2008 17:01:45 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8490</guid>
		<description>Sadly, Apple’s direction is chosen by Steve Jobs. The quasi god of Apple is still following a dead end path of high end only hardware sales that led his NEXT computer company to failure in the 80’s. Now that Apple is using standard PC bits they have no excuse not to release an operating system for cheaper brands even if they designate a limited number of factory designs. Vista is the computer worlds fall of the Berlin wall and Apple needs to capitalize on it now! Crush Microsoft! Goliath is wounded and David has been training long enough.</description>
		<content:encoded><![CDATA[<p>Sadly, Apple’s direction is chosen by Steve Jobs. The quasi god of Apple is still following a dead end path of high end only hardware sales that led his NEXT computer company to failure in the 80’s. Now that Apple is using standard PC bits they have no excuse not to release an operating system for cheaper brands even if they designate a limited number of factory designs. Vista is the computer worlds fall of the Berlin wall and Apple needs to capitalize on it now! Crush Microsoft! Goliath is wounded and David has been training long enough.</p>
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		<title>By: Mark, Arlington, Va</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8489</link>
		<dc:creator>Mark, Arlington, Va</dc:creator>
		<pubDate>Wed, 23 Jan 2008 03:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8489</guid>
		<description>How is it that Microsoft with 90% of the desktop market earns $13.7 billion and Apple with 6% earns $9.7 billion? Same with market cap - Microsoft is $300 billion and Apple is $140 billion. The desktop market share doesn&#039;t translate into value.



Must be the hardware sales. Or is it?



Apple is 3X the value of Dell at $45 billion with 25% more total cash than Dell. Apple could BUY Dell without much trouble. I wouldn&#039;t go ordering tombstones for Apple any time soon.



So I have to ask - with the same hardware used between them, why are Windows machines worth so much less than Macs? Does the Windows OS degrade the commodity hardware that much? Apparently it does.</description>
		<content:encoded><![CDATA[<p>How is it that Microsoft with 90% of the desktop market earns $13.7 billion and Apple with 6% earns $9.7 billion? Same with market cap &#8211; Microsoft is $300 billion and Apple is $140 billion. The desktop market share doesn&#039;t translate into value.</p>
<p>Must be the hardware sales. Or is it?</p>
<p>Apple is 3X the value of Dell at $45 billion with 25% more total cash than Dell. Apple could BUY Dell without much trouble. I wouldn&#039;t go ordering tombstones for Apple any time soon.</p>
<p>So I have to ask &#8211; with the same hardware used between them, why are Windows machines worth so much less than Macs? Does the Windows OS degrade the commodity hardware that much? Apparently it does.</p>
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		<title>By: Steve, Reston, VA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8488</link>
		<dc:creator>Steve, Reston, VA</dc:creator>
		<pubDate>Wed, 23 Jan 2008 02:53:13 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8488</guid>
		<description>Within the last three years, I personally know about 100 people who have ditched their PCs and bought Macs - mostly laptops - and they love them. Fifteen minutes with a Mac usually erases fifteen years of their sad devotion to Windows.



The latest switcher was yesterday when a guy I work with returned his second HP Vista laptop (after a week of struggling with both of them) for a full refund and will now buy a Mac laptop. Why? The Vista OS didn&#039;t work and the HP tech support people told him to return it for a refund because... it will never work. Yup, HP told him to do that.



Why give up so quickly? Because we&#039;ve got a lot of trouble free Macs where I work and he had no idea there was an alternative until he actually saw them. All it takes is exposure and you realize it has nothing to do with being a &quot;cult&quot;. You realize the blind &quot;cult&quot; followers actually belong to Microsoft, not Apple.</description>
		<content:encoded><![CDATA[<p>Within the last three years, I personally know about 100 people who have ditched their PCs and bought Macs &#8211; mostly laptops &#8211; and they love them. Fifteen minutes with a Mac usually erases fifteen years of their sad devotion to Windows.</p>
<p>The latest switcher was yesterday when a guy I work with returned his second HP Vista laptop (after a week of struggling with both of them) for a full refund and will now buy a Mac laptop. Why? The Vista OS didn&#039;t work and the HP tech support people told him to return it for a refund because&#8230; it will never work. Yup, HP told him to do that.</p>
<p>Why give up so quickly? Because we&#039;ve got a lot of trouble free Macs where I work and he had no idea there was an alternative until he actually saw them. All it takes is exposure and you realize it has nothing to do with being a &#034;cult&#034;. You realize the blind &#034;cult&#034; followers actually belong to Microsoft, not Apple.</p>
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		<title>By: James, Sacramento, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8487</link>
		<dc:creator>James, Sacramento, CA</dc:creator>
		<pubDate>Wed, 23 Jan 2008 00:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8487</guid>
		<description>Three consecutive quarters of record Mac unit sales, record revenues, and record profits, yet Apple &quot;disappoints&quot;... Apple has 30.9% year-over-year growth vs 8.8% for the rest of the industry combined, yet Apple &quot;disappoints&quot;... Apple serves up yet another of their conservative guidance outlooks that is still 29% higher than the year-ago quarter, yet Apple &quot;disappoints&quot;... Then Apple will blow away that conservative guidance, as usual, and will have to endure the embarrassment of explaining yet another quarter of better-than-expected unit sales, revenues, and profits. yet, Apple will &quot;disappoint&quot;...



I have to laugh at those who say Mac&#039;s are &quot;closed and proprietary.&quot; The only thing &quot;closed and proprietary&quot; about Mac&#039;s are their logic boards. I don&#039;t care. I&#039;ve never had one fail and processor upgrades are a rip-off. You can run X-Windows on Mac OS X (because, unlike Windows, it&#039;s a UNIX variant) and there are plenty of open source recompiles for it. Windows, is the truly closed and proprietary system, but if you really want to, you can run it on a Mac.



All that aside, AAPL had been trading at a P/E of well over 30 for some time. A correction was in order.



But let&#039;s not let logic and facts get in the way of negative spin and zealotry...</description>
		<content:encoded><![CDATA[<p>Three consecutive quarters of record Mac unit sales, record revenues, and record profits, yet Apple &#034;disappoints&#034;&#8230; Apple has 30.9% year-over-year growth vs 8.8% for the rest of the industry combined, yet Apple &#034;disappoints&#034;&#8230; Apple serves up yet another of their conservative guidance outlooks that is still 29% higher than the year-ago quarter, yet Apple &#034;disappoints&#034;&#8230; Then Apple will blow away that conservative guidance, as usual, and will have to endure the embarrassment of explaining yet another quarter of better-than-expected unit sales, revenues, and profits. yet, Apple will &#034;disappoint&#034;&#8230;</p>
<p>I have to laugh at those who say Mac&#039;s are &#034;closed and proprietary.&#034; The only thing &#034;closed and proprietary&#034; about Mac&#039;s are their logic boards. I don&#039;t care. I&#039;ve never had one fail and processor upgrades are a rip-off. You can run X-Windows on Mac OS X (because, unlike Windows, it&#039;s a UNIX variant) and there are plenty of open source recompiles for it. Windows, is the truly closed and proprietary system, but if you really want to, you can run it on a Mac.</p>
<p>All that aside, AAPL had been trading at a P/E of well over 30 for some time. A correction was in order.</p>
<p>But let&#039;s not let logic and facts get in the way of negative spin and zealotry&#8230;</p>
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		<title>By: Wolf, Lafayette, IN</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8486</link>
		<dc:creator>Wolf, Lafayette, IN</dc:creator>
		<pubDate>Tue, 22 Jan 2008 23:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8486</guid>
		<description>C&#039;mon.  Give the Windows drone a break.  He&#039;s done his bosses right by getting all of us to visit the website.  I was sucked in far enough to post a comment.  Good job Elmer!  Click through is the real name of the game not facts or FUD.



But.....



For some reason, the press can&#039;t stand it when Apple does well.  Jobs takes what others has failed at and makes it beautiful and functional.  Does it cost a little more? Yep.  Does it actually work well? Yep.  More than I can say for any other tech company.  How do I factor this?  Experience.  I&#039;ve had 22 Apples and 24 Windows/DOS computers in the last 24 years. Guess which ones I&#039;m still using.  PCs (which in reality Macs do fall into that category) don&#039;t last.  I have an Apple IIgs that I still do video overlay on when I need an 80&#039;s retro look for projects.  Look at how many programs are out there for Windows!  I hear that alot, but honestly, how many word processors do you use?  Games are where the PCs lead, but that puts them in the &quot;Toy&quot; category with the XBox360, which I love except that it crapped out after 9 months.  My Nintendo 64 is still cranking away (gotta love GoldenEye).  I&#039;ve thrown away more PC&#039;s because of hardware failures.  When my iPod went into the weeds, I took it in, they gave me a new one.  Try that with a home built PC.  Currently I have 5 Macs in my studio.  All are chugging away on projects.  Real money projects.  There is one PC.  Guess what it does...  Play GAMES!



Yeah there&#039;s alot of hype around Apple&#039;s new product announcements, but it&#039;s well deserved.  Not because they&#039;re introducing anything new (its the same technology available to others), but because they&#039;re introducing something that actually works, looks good, and will last for a long long time.



I recently got a WM 6 Samsung Blackjack II.  Tidy little device, but have you ever tried to surf the web in WM 6?  I&#039;d rather shove hot fireplace pokers in my eyes.  The live demos at the Apple store on the iPhone are much better.  Although my primary motivation in the Blackjack was the keyboard, followed by price and 3G.  Movies look horrible on it and audio is like a 1980 Chevette standard AM radio.  It does what I want, though, so I&#039;m mostly satisfied with it.  I don&#039;t need a multimedia device as a phone.  If I did, I would have waited for the next iPhone.  There&#039;s a point there if someone is willing to think about it.



Dell/ACER/Gateway produce, well, junk.  They&#039;re still around (mostly through buyouts and mergers).  They sell alot of junk.  Apple produces elegant products.  It doesn&#039;t sell as much. Hasn&#039;t for decades, but it&#039;s still around.  Their quality and reliability is first rate.  It will be for a long long time.  Like Microsoft will be around for a long long time.  Dell probably will be too.  Mostly because of the lowest common denominator factor.



Reality check!  It&#039;s not how much something costs or market share.  It&#039;s about appeal and adaptability.  It works on both ends of the price/quality spectrum.  Be careful on the low end though as your profit margins are razor thin.  (Ask IBM and Gateway)



BTW, I also work in an IT industry administrating both Macs and PCs.  We do have XServes in our enterprise, right next to our Dell servers.  I&#039;ve also purchased complete systems PCs and built my own.  I&#039;ve re-built Macs from the ground up and have dealt with their clones.  I&#039;m a Microsoft Certified Professional, a multimedia producer, and a real IT admin.  I choose the right tool for the job.  If it&#039;s not games, it&#039;s not a PC.



(P.S.  I live in the midwest and those in the know pay well for their multimedia producers. I hate to think of what your corporate website looks like at minimum wage)</description>
		<content:encoded><![CDATA[<p>C&#039;mon.  Give the Windows drone a break.  He&#039;s done his bosses right by getting all of us to visit the website.  I was sucked in far enough to post a comment.  Good job Elmer!  Click through is the real name of the game not facts or FUD.</p>
<p>But&#8230;..</p>
<p>For some reason, the press can&#039;t stand it when Apple does well.  Jobs takes what others has failed at and makes it beautiful and functional.  Does it cost a little more? Yep.  Does it actually work well? Yep.  More than I can say for any other tech company.  How do I factor this?  Experience.  I&#039;ve had 22 Apples and 24 Windows/DOS computers in the last 24 years. Guess which ones I&#039;m still using.  PCs (which in reality Macs do fall into that category) don&#039;t last.  I have an Apple IIgs that I still do video overlay on when I need an 80&#039;s retro look for projects.  Look at how many programs are out there for Windows!  I hear that alot, but honestly, how many word processors do you use?  Games are where the PCs lead, but that puts them in the &#034;Toy&#034; category with the XBox360, which I love except that it crapped out after 9 months.  My Nintendo 64 is still cranking away (gotta love GoldenEye).  I&#039;ve thrown away more PC&#039;s because of hardware failures.  When my iPod went into the weeds, I took it in, they gave me a new one.  Try that with a home built PC.  Currently I have 5 Macs in my studio.  All are chugging away on projects.  Real money projects.  There is one PC.  Guess what it does&#8230;  Play GAMES!</p>
<p>Yeah there&#039;s alot of hype around Apple&#039;s new product announcements, but it&#039;s well deserved.  Not because they&#039;re introducing anything new (its the same technology available to others), but because they&#039;re introducing something that actually works, looks good, and will last for a long long time.</p>
<p>I recently got a WM 6 Samsung Blackjack II.  Tidy little device, but have you ever tried to surf the web in WM 6?  I&#039;d rather shove hot fireplace pokers in my eyes.  The live demos at the Apple store on the iPhone are much better.  Although my primary motivation in the Blackjack was the keyboard, followed by price and 3G.  Movies look horrible on it and audio is like a 1980 Chevette standard AM radio.  It does what I want, though, so I&#039;m mostly satisfied with it.  I don&#039;t need a multimedia device as a phone.  If I did, I would have waited for the next iPhone.  There&#039;s a point there if someone is willing to think about it.</p>
<p>Dell/ACER/Gateway produce, well, junk.  They&#039;re still around (mostly through buyouts and mergers).  They sell alot of junk.  Apple produces elegant products.  It doesn&#039;t sell as much. Hasn&#039;t for decades, but it&#039;s still around.  Their quality and reliability is first rate.  It will be for a long long time.  Like Microsoft will be around for a long long time.  Dell probably will be too.  Mostly because of the lowest common denominator factor.</p>
<p>Reality check!  It&#039;s not how much something costs or market share.  It&#039;s about appeal and adaptability.  It works on both ends of the price/quality spectrum.  Be careful on the low end though as your profit margins are razor thin.  (Ask IBM and Gateway)</p>
<p>BTW, I also work in an IT industry administrating both Macs and PCs.  We do have XServes in our enterprise, right next to our Dell servers.  I&#039;ve also purchased complete systems PCs and built my own.  I&#039;ve re-built Macs from the ground up and have dealt with their clones.  I&#039;m a Microsoft Certified Professional, a multimedia producer, and a real IT admin.  I choose the right tool for the job.  If it&#039;s not games, it&#039;s not a PC.</p>
<p>(P.S.  I live in the midwest and those in the know pay well for their multimedia producers. I hate to think of what your corporate website looks like at minimum wage)</p>
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		<title>By: David, San Ramon, CA</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8485</link>
		<dc:creator>David, San Ramon, CA</dc:creator>
		<pubDate>Tue, 22 Jan 2008 17:43:34 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8485</guid>
		<description>Please explain how Apple&#039;s market share is declining when it is growing at 30%, which is faster than the industry as a whole?  I have seen prior years where Apple was ranked in the bottom half of the top 10, but now they are ranked #4 in the US?  Is this not evidence of market share growth?



When accounting for year over year growth for Acer, you need to add the combined results of both merged companies (including Gateway) to present the data accurately, not use a distorted number of 294% growth.  This is hidden in the second chart where Acer&#039;s actual merged growth is only 0.5%.



I saw similar inaccurate reporting during the HP/Compaq merger, when some uninformed journalists tried to distort the data to make it appear that HP was loosing most of its market share to Dell.  In fact, HP came out ahead of Dell when complete data was presented for the merged companies in the following years.



The fact that Apple is now ranked #4 US shows that they continue to play an important but limited role in the industry.



Actually, the most newsworthy point of this article is that the new Acer (combined with Gateway) has displaced Lenovo (formerly IBM) to become one of the top 3 US PC vendors.  What ever happened to Lenovo?  Lenovo is now outranked by even Apple &amp; Toshiba.



With Lenovo&#039;s shrinking presence in the market, we are left with only two vendors with double-digit shipments &amp; market share: Dell &amp; HP.  So the real market share fight is still between these two companies.  And the company to watch is Acer, to see if they can get into the double-digit space that was once held by Lenovo.



ex ped: It does seem a paradox. I think the answer is that the 30% growth was year to year while the slight drop in market share IDC and Gartner reported was quarter to quarter -- in a quarter when Apple&#039;s competitors were heavily discounting their product to pump up Christmas sales.</description>
		<content:encoded><![CDATA[<p>Please explain how Apple&#039;s market share is declining when it is growing at 30%, which is faster than the industry as a whole?  I have seen prior years where Apple was ranked in the bottom half of the top 10, but now they are ranked #4 in the US?  Is this not evidence of market share growth?</p>
<p>When accounting for year over year growth for Acer, you need to add the combined results of both merged companies (including Gateway) to present the data accurately, not use a distorted number of 294% growth.  This is hidden in the second chart where Acer&#039;s actual merged growth is only 0.5%.</p>
<p>I saw similar inaccurate reporting during the HP/Compaq merger, when some uninformed journalists tried to distort the data to make it appear that HP was loosing most of its market share to Dell.  In fact, HP came out ahead of Dell when complete data was presented for the merged companies in the following years.</p>
<p>The fact that Apple is now ranked #4 US shows that they continue to play an important but limited role in the industry.</p>
<p>Actually, the most newsworthy point of this article is that the new Acer (combined with Gateway) has displaced Lenovo (formerly IBM) to become one of the top 3 US PC vendors.  What ever happened to Lenovo?  Lenovo is now outranked by even Apple &amp; Toshiba.</p>
<p>With Lenovo&#039;s shrinking presence in the market, we are left with only two vendors with double-digit shipments &amp; market share: Dell &amp; HP.  So the real market share fight is still between these two companies.  And the company to watch is Acer, to see if they can get into the double-digit space that was once held by Lenovo.</p>
<p>ex ped: It does seem a paradox. I think the answer is that the 30% growth was year to year while the slight drop in market share IDC and Gartner reported was quarter to quarter &#8212; in a quarter when Apple&#039;s competitors were heavily discounting their product to pump up Christmas sales.</p>
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		<title>By: John, Akron OH</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8484</link>
		<dc:creator>John, Akron OH</dc:creator>
		<pubDate>Tue, 22 Jan 2008 02:12:40 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8484</guid>
		<description>Apple&#039;s target market is those who can be misled by hype and outright lies to pay double to treble what a laptop is worth, which apparentky constitutes 6% of the laptop market.



Evian, the bottled water brand which spells Naive when spelled backwards, goes for the same crowd of gullible snobs, and probably does equally well.



As PT Barnum said, a sucker is born every minute...



Apple isn&#039;t superior, but it&#039;s extreme premium cost leads the ill-informed to believe it is.  This poor logic is epitomized thusly:  &quot;It costs more, so it must be better, plus they say they&#039;re better, so it must be true.&quot;</description>
		<content:encoded><![CDATA[<p>Apple&#039;s target market is those who can be misled by hype and outright lies to pay double to treble what a laptop is worth, which apparentky constitutes 6% of the laptop market.</p>
<p>Evian, the bottled water brand which spells Naive when spelled backwards, goes for the same crowd of gullible snobs, and probably does equally well.</p>
<p>As PT Barnum said, a sucker is born every minute&#8230;</p>
<p>Apple isn&#039;t superior, but it&#039;s extreme premium cost leads the ill-informed to believe it is.  This poor logic is epitomized thusly:  &#034;It costs more, so it must be better, plus they say they&#039;re better, so it must be true.&#034;</p>
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		<title>By: Harald, London, UK</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8483</link>
		<dc:creator>Harald, London, UK</dc:creator>
		<pubDate>Mon, 21 Jan 2008 16:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://apple20.blogs.fortune.cnn.com/2008/01/17/reports-apple-slipped-to-4th-place-in-q4-us-sales/#comment-8483</guid>
		<description>&quot;Otherwise, there will only be Dells in the world. There is a reason why you see Apple products in MOMA and not Sony’s or Dell’s&quot;



Actually Sony was a bad example - they are using the same design-oriented strategy as Apple but do it in the Windows world.</description>
		<content:encoded><![CDATA[<p>&#034;Otherwise, there will only be Dells in the world. There is a reason why you see Apple products in MOMA and not Sony’s or Dell’s&#034;</p>
<p>Actually Sony was a bad example &#8211; they are using the same design-oriented strategy as Apple but do it in the Windows world.</p>
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