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An MP3 player for your wallet


Walletex MP3
The Wallet MP3 is only slightly thicker than a credit card, and it plugs directly into a PC. Image: Jon Fortt

LAS VEGAS – At the Consumer Electronics Show, you often find those geeky product gems tucked away in a little booth away from the action. That’s where I spotted the Wallet MP3.

It’s an MP3 player the size of a credit card, complete with a USB connector that plugs into a computer. (It actually works; I tried it.) Walletex, the Israeli company that makes them, says the card gets five hours of battery life and charges via USB in 90 minutes. It holds 2 gigabytes worth of music, twice as much as Apple's (AAPL) iPod shuffle.

Why would you want an MP3 player the size of a credit card? If you have to ask, you lack geek cred. It’s cool because it’s weird. Good luck getting your hands on one, though; Walletex doesn’t do retail. They sell these, and identical card-size storage drives, to businesses that want to offer snazzy giveaways to their clients.

"The apple people some how crawled into my brain and figured out what I wanted."

I want the girl in those Mac/PC ads– Giselle something-or-another. And a new Mac Mini.

Posted By Tom B. Chapel Hill, NC: January 10, 2008 1:01 PM

As an undergrad I bought an old Italian scooter from a Shriner. It was fast and zippy and I loved to ride it. I took it everywhere.

At the same time, My best friend bought a jeep. He used to make fun of my choice of transportation- his had more power and 4 wheel drive and where would I be if it rained?, etc.

His jeep was always in the shop or belching out blue smoke. It also sucked down gas.

A cute girl explained at a party that she would rather ride home on the back of my scooter. "it's more fun!"

I used a PC for years at work. Now I have a Mac. It's fun! I use it for everything.

The apple people some how crawled into my brain and figured out what I wanted. I think their stock will do just fine.

Posted By Steve Mertz, Boulder, Colorado: January 10, 2008 11:24 AM
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Jon fortt

Jon Fortt
A senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley – a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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