Rumour mills along with their mediocre perception have contributed to the undoing of AMD. Not to mention, Intel will always get the better of AMD even if AMD takes lead in the short-run. Someone has rightly mentioned on this forum that AMD, instead of taking on Intel head-on, should carve a niche as a cost-effective, value-for-money chip maker.

As a consumer, I willing to pay for what I get. As a full time accountant, I ask myself why should I invest in technology that's going to get outdated in the next three months. Who keeps up with all this stuff? Unless your job depends on the quality of your computer or that you are filthy rich, I don't see any point. As far as my "investment," I love it. I own two core 2 duo labtops that I purchased last year. Both of them cost way more than $800. My AMD beats it by a mile. Thanks to Vista little CPU meter, it never gets past 50%.

Their chips are a joke. I wouldn't let my dog use a device with an AMD chip in it. I believe that AMD chips should be used for that "One Laptop Per Child" thing. They aren't looking for real power with those things.

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They [AMD] should to return to where it came from and selling lower cost, lower end processors that are not necessarily the hotrod …but gets the job done. They're missing out in multi-million dollar data centers (not as energy efficent, not faster, not more reliable, less configurations), in the desktop world, the mobile world, all of them. AMD loses.

Enthusiasts may talk a big talk but they don't drive the market — business does. I am a developer, I am an IT pro and I'm an investor (small time) and I've yet to consider AMD for the last few years. Three years ago, maybe. Today, absolutely not. AMD does not offer a superior product in any respect for any platform.

Do I think AMD is dead? No. Do I agree with the article? Yes, AMD has screwed up as of late, the quads would've helped. Do I think they can make a come-back? Probably not like before, Intel's paying attention now. Will they always be there? I hope so, competition is good.

Is that in any way "Definitive?" Of course not. Nor does it mean I think that AMD can "do no wrong." I firmly believe that the aquisition of ATI was an utterly boneheaded move, considering ATI was/is strictly a "2nd rate player" in the video card market..

But all in all, AMD builds a superior product, in my opinion. Better chip design, better support architecture, and ultimately, less relying on clock speed as the "be-all, end-all of performance".

When the AMD "Phenom" X4's hit the market, I'll be standing there with cash in hand. Now if I could only find somebody to make a motherboard with all the features I want that'll use Rambus' XDR2 memory..

I guess you haven't yet heard that Intel's Nehalem platform will be carrying integrated graphics within the cpu on certain models, which kind of steals AMD's thunder, before it even launched.

It will probably be the Fusion chip that will help AMD. Fusion will have graphic coprocessor inside the processor chip and eliminate graphic card or intergreated graphic card on the mobo. It iwll spell energy efficiency that will win the battle! Most of us are not gamers that demand 250 watt graphic cards . We want computers that can be left turned on around the clock and not worrying about utility bills. We are sick and tired of booting up computers or paying too much for electricity for idle compuyters with power hungry moderate graphic cards or intergrated graphics chips. I suppose that the graphic component in the Fusion will consume only five or ten watts or less.

Perhaps I didn't word myself as clearly as I had hoped. My point was that K6, K7, and K8 weren't all-AMD designs.

K6 was NexGen, K7 and K8 were designed by what was left of the NexGen team/AMD, so it wasn't AMD on their own that designed K7 & K8.

By the time K8 rolled out, most of the NexGen team had left AMD.

- JM

You are incorrect. K6 was from NexGen. K6 kept them alive after the K5 debacle.

The K7 and K8 designs were in-house and have been excellent triumphs of technology. Ruiz seems to still be catching the glory of K8 success despite that it was conceived and initial tapeouts complete before he ever got there.

Barcelona happens to be as late as just about every other major processor launch from either AMD or Intel the last 10+ years. Kudos to Intel for not being late on their last major launch which is what is hurting AMD right now.

I wonder if AMD R&D teams really care about their success since stock options have been taken away. With no link to future fortunes, what incentive do the engineering teams have to combat Chipzilla?