<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:media="http://search.yahoo.com/mrss/"
		>
<channel>
	<title>Comments on: Adobe and Yahoo put online ads into documents</title>
	<atom:link href="http://brainstormtech.blogs.fortune.cnn.com/2007/11/29/adobe-and-yahoo-put-online-ads-into-documents/feed/" rel="self" type="application/rss+xml" />
	<link>http://brainstormtech.blogs.fortune.cnn.com/2007/11/29/adobe-and-yahoo-put-online-ads-into-documents/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
	<lastBuildDate>Sat, 07 Nov 2009 23:14:31 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Gleb Esman, Ottawa, Canada</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2007/11/29/adobe-and-yahoo-put-online-ads-into-documents/#comment-3880</link>
		<dc:creator>Gleb Esman, Ottawa, Canada</dc:creator>
		<pubDate>Tue, 18 Dec 2007 04:16:07 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.blogs.fortune.cnn.com/2007/11/29/adobe-and-yahoo-put-online-ads-into-documents/#comment-3880</guid>
		<description>I agree with analysis that the process of signing up and ad-enabling PDF document involves too many steps to &quot;feel right&quot;. Also it remains to be seen whether average &quot;clickthrough&quot; ratio among people who read PDF documents are as good as for casual web surfers. PDF documents by their nature tends to carry higher quality informational contents compare to average web page. I would expect people to be less likely interested in clicking ads while being absorbed in joy of reading PDF&#039;s :)



Gleb Esman, &lt;a href=&quot;http://www.mensk.com&quot; rel=&quot;nofollow&quot;&gt;SEO Expert&lt;/a&gt; for MENSK Technologies, Canada</description>
		<content:encoded><![CDATA[<p>I agree with analysis that the process of signing up and ad-enabling PDF document involves too many steps to &#034;feel right&#034;. Also it remains to be seen whether average &#034;clickthrough&#034; ratio among people who read PDF documents are as good as for casual web surfers. PDF documents by their nature tends to carry higher quality informational contents compare to average web page. I would expect people to be less likely interested in clicking ads while being absorbed in joy of reading PDF&#039;s <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Gleb Esman, <a href="http://www.mensk.com" rel="nofollow">SEO Expert</a> for MENSK Technologies, Canada</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: WellnessAid, Calgary, Alberta</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2007/11/29/adobe-and-yahoo-put-online-ads-into-documents/#comment-3879</link>
		<dc:creator>WellnessAid, Calgary, Alberta</dc:creator>
		<pubDate>Mon, 10 Dec 2007 07:20:34 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.blogs.fortune.cnn.com/2007/11/29/adobe-and-yahoo-put-online-ads-into-documents/#comment-3879</guid>
		<description>So, they are optimistic, that&#039;s fantastic... Let’s hope their users are optimistic too.



The future of advertising is fewer ads, not more.



The future of advertising is in simple high quality educational ads that bring value to the consumer, not take their precious time for nothing in return.



 ___

How often do you feel unwell?

It’s too often…



http://www.wellnessaid.com</description>
		<content:encoded><![CDATA[<p>So, they are optimistic, that&#039;s fantastic&#8230; Let’s hope their users are optimistic too.</p>
<p>The future of advertising is fewer ads, not more.</p>
<p>The future of advertising is in simple high quality educational ads that bring value to the consumer, not take their precious time for nothing in return.</p>
<p> ___</p>
<p>How often do you feel unwell?</p>
<p>It’s too often…</p>
<p><a href="http://www.wellnessaid.com" rel="nofollow">http://www.wellnessaid.com</a></p>
]]></content:encoded>
	</item>
</channel>
</rss>
