Apple 2.0

Mac news from outside the reality distortion field

Apple's Jobs named 'most powerful' businessperson

Posted by Philip Elmer-DeWitt
November 27, 2007 7:15 AM

picture-13.jpgApple (AAPL) CEO Steve Jobs tops the "Power 25" list in the current issue of Fortune, ahead of News Corp.'s (NWS) Rupert Murdoch, Goldman Sachs' (GS) Lloyd Blankfein, and the Google (GOOG) guys.

My colleague Brent Schlender wrote the item, which says, in part:

Since returning to Apple in 1997, he has changed the dynamics of consumer electronics with the iPod, and persuaded the music industry, the television networks, and Hollywood to distribute their wares with the iTunes Music Store. With his hugely successful Apple Stores, he gave the big-box boys a lesson in high-margin, high-touch retailing. And this year, at the height of his creative and promotional powers, Jobs orchestrated Apple's entry into the cellular telephone business with the iPhone.

That's five industries that Jobs has upended — computers, Hollywood, music, retailing, and wireless phones. At this moment, no one has more influence over a broader swath of business than Jobs.

You can read the rest of his article here. A photo gallery of the full list is available here.

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Philip Elmer-DeWitt

About This Author
Philip Elmer-DeWitt
Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you believe what he's saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple – and watching Steve Jobs operate — since 1982.
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