Comments on: Video: Apple's PR machinery caught on tape (updated)

By: Rancho santa Fe , CA.

Rancho santa Fe , CA. — Sat, 20 Dec 2008 17:11:06 +0000

I think benjamin Cohen is a pushy – bully know it all piss-off journalist! Having said that– go make your own phone or buy another brand if you have a problem with Iphones monopolizing Itunes.

By: ?????????????????

????????????????? — Mon, 26 Nov 2007 20:46:10 +0000

fix your damn HTML TAG Address!!

ex ped: Could you clarify what the problem is?

By: Jason, Waltham, MA

Jason, Waltham, MA — Tue, 20 Nov 2007 21:06:20 +0000

What's amazing about this is that the overreaction by the PR staff is what ultimately ends up getting the ink and the exposure. All they had to coach the interviewee to say was "That's really not my area, I'm not the person to best answer that question." And by extension, the PR person could have said, "Mr. Schiller isn't the person to answer that question, but we can certainly get you someone who can." Even if it's Steve Jobs himself, at least you're getting the reporter what he wants. Instead, saying "We're excited about the Iphone and want to stay focused" makes them look guarded and secretive. Jumping in front of the camera and acting like the reporter had a gun is what makes this a story, not whether or not Apple has some kind of monopoly going. The reporter has every right to ask the question, but "no comment" is a very simple answer that would have gotten ZERO exposure. This is a good lesson for what NOT to do in a dicey PR situation, for those watching.

By: Eric, San Francisco, CA

Eric, San Francisco, CA — Tue, 20 Nov 2007 10:46:06 +0000

I love how half the commenters on this blog accuse the writer of Apple-bashing, and the other half accuse him of sucking up.

By: abemko, cranford, nj

abemko, cranford, nj — Tue, 20 Nov 2007 00:02:01 +0000

Apple is indeed trying to establish forms of market control, but who can blame them. WIth Microsoft, the Media and Communications oligopolies all setting the tone, who can blame them. All you folks that are so delighted in finding a chink in Apples armor would be much better served in demanding an end to the entire oligopolistic monster starting with the real big boy MS.

At least Apples products are delivered when promised and actually work very well most of the time as contrasted with the absolute crap put out over budget over time line with a screw the customer and the competition pricing structure by microsoft.

By: Jack Carson, Los Angeles CA

Jack Carson, Los Angeles CA — Mon, 19 Nov 2007 21:44:50 +0000

The FACTS ARE that the tape doesn't lie.

Apple stopped the interview when they heard something they didn't like.

Boo-hoo, poor Apple cry babies.

By: Kevin, Los Angeles CA

Kevin, Los Angeles CA — Mon, 19 Nov 2007 21:43:16 +0000

Nice try Apple-haters, but this only shows what a-holes the press are, Schiller comes off looking like a saint and the interviewer sounds like a tool.

By: Regina Wilson Lubbock, TX

Regina Wilson Lubbock, TX — Mon, 19 Nov 2007 20:01:22 +0000

This whole blog is a sham. Do you want to know why every article here is biased?

Okay, HERE ARE THE FACTS:

This article tries to make Apple and iTunes look bad.

This blog is owned by CNN/Money and Fortune magazine, all of which are owned by Time Warner.

Time Warner is a partner in hulu.com, a so-called iTunes killer, owned by Time Warner and NBC/Universal. [Editor's note: That's not accurate. Hulu.com is a joint venture between NBC/Universal and News Corp.]

In other words, THE OWNER OF THIS BLOG IS IN DIRECT COMPETITION WITH APPLE.

So DeWitt, who writes for an Apple competitor, writes negative stories about Apple ALL THE TIME.

He should disclose this FACT before EVERY ARTICLE.

It does not benefit his bosses if he wrote glowing reviews about Apple.

It actually HELPS his bosses if Philip writes bad things about Apple and iTunes in particular.

This blog is a shill operation, plain and simple. What a joke. I won't be reading it anymore.

By: Seth, Vegas, Nevada

Seth, Vegas, Nevada — Mon, 19 Nov 2007 19:54:57 +0000

The irony of Apple's recent 'PR Lady' campaign is a bit much no?

blogs had the juxtaposition pretty well covered yesterday:

http://www.commpoint.ca/Point/Blog/Entries/2007/11/18_Apple_Quicky.html

By: Doug, Silicon Valley, CA

Doug, Silicon Valley, CA — Mon, 19 Nov 2007 19:27:25 +0000

Bob S.: what the hell are you talking about? "Consistently pulled the same (monopoly charges) against Microsoft"? Consistently? I don't know of a single instance. Since you obviously know more than I do, name at least two instances where Apple has tossed the M-word at Microsoft?

In case you never noticed, one CAN mount a Microsoft-formatted drive on a Mac. You can often read PC-formated data files on a Mac. Try doing that on a PC with a Microsoft OS. Whose system is "closed"?

Now go back and continue smoking your crack.