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An explanation of Google's challenge to Facebook


video iconAre you confused by Google's (GOOG) OpenSocial strategy to take on Facebook?

It's OK. OpenSocial is a bit abstract, which makes it difficult to grasp. Yes, it's clear that important tech players like Oracle (ORCL) and Salesforce.com (CRM) have lined up behind the Google plan, but lots of people are asking themselves, how will it work? What will it allow people to do that they couldn't do before? Will it be a blow to Facebook, the hot Silicon Valley startup that just scored a $240 million cash infusion from Microsoft (MSFT)?

Below is a video from social networking startup Ning, another participant in Google's plan. The video explains OpenSocial in the clearest terms I've seen.

The video is not available.

Can some one please look into this?

jf: It still loads when I try it.

Posted By Muddu, Rahway, NJ: November 7, 2007 9:46 AM

As the founder of TuDiabetes.com, a Ning.com-powered network (and one of the featured networks on the screencast), I am really excited about the prospects of the OpenSocial announcement.

Being able to offer our 1,200+ members the option of integrating into their experience elements from some of their other social media experiences.

Posted By Manny Hernandez: Orlando, FL: November 1, 2007 8:44 PM
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Jon fortt

Jon Fortt
A senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley – a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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