How Apple Beat the Street — Again


picture-3.jpgIn the days before Apple's (AAPL) quarterly earnings report, several analysts hastily raised their estimates for the company's Q4 profits — as if fearing a repeat of the last four quarters, when the company beat Wall Street's targets by anywhere from 22% to 46%.

But it was too little too late. As CNNMoney reported at the close of market today, Apple posted sharply higher sales and earnings in the quarter that ended Sept. 29. With revenue of $6.22 billion and earnings of $1.01 cents per share, Apple blew past not only its target of 65 cents a share, but the analysts' average estimate of 86 cents.

Analyst Shaw Wu of American Technology Research, who had predicted sales of $6.05 billion, proclaimed it an "all-around strong quarter."

"Very impressive," said Piper Jaffray's Gene Munster. "Everything is just clipping along."

What surprised both analysts the most, however, was Apple's rosy prediction of a blowout Christmas quarter with sales of $9.2 billion and earnings of $1.41 a share — a sharp contrast to the company's tradition of extremely cautious forward-looking guidance. "It's the first time in three quarters they've given guidance higher than Wall Street's," says Munster. "This could push Street estimates up 25% to 30%."

Apple's shares closed at all-time record high of 174.36, up 2.31% for the day, and added another 12 points in after-market trading.

How did Steve Jobs & Co. do it?

In a word: Macintosh. The company sold 2.164 million Macs in the quarter, accounting for 62% of the company's revenue. Sales were up 34% year to year and set a company record for the fall quarter, thanks in large part to back-to-school promotions.

Macintosh market shares are up sharply in Europe and even Japan, where sales have lagged, and Munster estimates that Apple's worldwide market share could grow from 3% to 3.2% as a result of the Mac surge. Earlier estimates of Apple's share of the U.S. computer market put it anywhere from 6.2% to 8.1%.

iPhone sales were also impressive — 1.12 million sold in the quarter, with a burst of sales after the September $200 price drop — but because Apple spreads its cellphone revenue across 24 months, the iPhone impact on Q4 earnings was less significant.

The one place where Apple failed to meet expectations was in iPod sales. The company reported 10.2 million iPods sold in the quarter — a shade fewer than the 10.9 million analysts were expecting.

But where it matters most — profitability — Apple continues to shine. Its gross margin for the quarter was 33.6%, up from 29.2% a year earlier. That's not even in the same ballpark as Apple's competitors in the cut-throat computer and cellphone industries.

Steve Jobs has clearly learned how to leverage his company's advantage in design and ease of use to the benefit of Apple's investors — and the company's bottom line.

See Apple's press release here.

For a transcript of the earnings call, click here.

For background, see Apple Earnings Preview: Firing on All Cylinders

Apple using Facebook to hunt for iPhone engineers


Apple Facebook post
Image: facebook.com

Facebook is more than just a place to waste time and follow friends – it's also a place to find iPhone engineers.

At least, that seems to be what Apple (AAPL) is hoping. The company today used the Facebook Marketplace to list this opening for an iPhone software engineer, who would work on the iPhone's e-mail functions.

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Apple posts strong summer numbers for online traffic


Apple Store screen shot
Image: http://store.apple.com

If its online traffic is any guide, Apple (AAPL) had a pretty decent quarter.

The maker of iPods, iPhones and Macs grew its online traffic 18 percent compared to a year earlier, from a monthly average of 36.6 million unique visitors to 43 million, according to Nielsen Online. Total minutes at the site grew 22 percent, from 7 billion in calendar Q3 2006 to 8.6 billion in calendar Q3 2007.

Nielsen also said that in September, Apple's online traffic ranked number one in its category, hardware manufacturers.

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Live: ATT consumer data chief talks iPhone, mobile Web


It's the walk-up to the CTIA show in San Francisco, and Mark Collins, VP Consumer Data, AT&T Wireless (T), is on stage talking about Apple's (AAPL) iPhone and other developments that are changing the wireless game.

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iPod sales now driven by style more than storage


iPod touch
Flash-based models such as the new iPod touch are increasingly upstaging Apple's hard drive-based players. Photo: Jon Fortt

In the iPod’s world, storage isn’t the selling point it used to be.

That’s one clear lesson from the sales rankings at the Apple Store, which posts a regularly updated list of the most popular iPod models. Though the iPod classic, which uses a hard drive to store music and video, offers a whopping 80 gigabytes of storage for $249, it is being outsold by the iPod touch. This, despite the fact that the touch has a tenth of the storage space and costs $50 more.

Why is the touch beating the classic? For one, the iPod touch has the benefit of good looks – it’s almost identical to the iPhone, this year’s must-have gadget. The touch also has a large display, built-in WiFi and web browsing. (The iPod touch is isn't Apple's best-selling model; number-one is the slim iPod nano, which starts at $149. It doesn't use a hard drive either.)

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