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	<title>Comments on: To appease iPhone owners, a $100 shopping spree</title>
	<atom:link href="http://brainstormtech.blogs.fortune.cnn.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/feed/" rel="self" type="application/rss+xml" />
	<link>http://brainstormtech.blogs.fortune.cnn.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/</link>
	<description>Fortune&#039;s tech team offers analysis and perspective on the world’s most important developments.</description>
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		<title>By: haha</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3395</link>
		<dc:creator>haha</dc:creator>
		<pubDate>Fri, 07 Sep 2007 15:58:18 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3395</guid>
		<description>better if we get the 100 rebate check or something</description>
		<content:encoded><![CDATA[<p>better if we get the 100 rebate check or something</p>
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		<title>By: Aaron</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3394</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Thu, 06 Sep 2007 21:50:56 +0000</pubDate>
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		<description>Count me among those who sincerely doubts that Jobs read all of the customer emails, since I am sure there were plenty of them. Apple has been put on the defensive and clearly made a PR misstep here.

&lt;a href=&quot;http://www.growyourfunds.com/2007/09/apple_aapl_put_on_the_defensiv_1.html&quot; rel=&quot;nofollow&quot;&gt;http://www.growyourfunds.com/2007/09/apple_aapl_put_on_the_defensiv_1.html&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Count me among those who sincerely doubts that Jobs read all of the customer emails, since I am sure there were plenty of them. Apple has been put on the defensive and clearly made a PR misstep here.</p>
<p><a href="http://www.growyourfunds.com/2007/09/apple_aapl_put_on_the_defensiv_1.html" rel="nofollow">http://www.growyourfunds.com/2007/09/apple_aapl_put_on_the_defensiv_1.html</a></p>
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	<item>
		<title>By: artman1033</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3393</link>
		<dc:creator>artman1033</dc:creator>
		<pubDate>Thu, 06 Sep 2007 16:20:15 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3393</guid>
		<description>gee....whiz


I hope they don&#039;t spend it all on NBC shows on itune</description>
		<content:encoded><![CDATA[<p>gee&#8230;.whiz</p>
<p>I hope they don&#039;t spend it all on NBC shows on itune</p>
]]></content:encoded>
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		<title>By: kubla000</title>
		<link>http://brainstormtech.blogs.fortune.cnn.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3392</link>
		<dc:creator>kubla000</dc:creator>
		<pubDate>Thu, 06 Sep 2007 13:30:59 +0000</pubDate>
		<guid isPermaLink="false">http://bigtech.wordpress.com/2007/09/06/to-appease-iphone-owners-a-100-shopping-spree/#comment-3392</guid>
		<description>Gross Margin (TTM) 33.0%
Net Profit Margin (TTM) 13.9%

1 Million Iphone Buyers Roughly BY END OF September

Many of those 1M will buy @ $399 and are unaffected, if anything now they&#039;ll hit the number

Say 1/2 bought prior to 14 days ago... 500,000 units, who will actually go to a store to claim a credit...

that&#039;s $50,000,000 in Revenue Lost, @ 13.9% = $6,950,000 in Net Revenue Lost...

869.6 Million shares

0.0079921 in EPS Loss for the quarter... hardly enough reason to cause a $10 drop in Stock Price</description>
		<content:encoded><![CDATA[<p>Gross Margin (TTM) 33.0%<br />
Net Profit Margin (TTM) 13.9%</p>
<p>1 Million Iphone Buyers Roughly BY END OF September</p>
<p>Many of those 1M will buy @ $399 and are unaffected, if anything now they&#039;ll hit the number</p>
<p>Say 1/2 bought prior to 14 days ago&#8230; 500,000 units, who will actually go to a store to claim a credit&#8230;</p>
<p>that&#039;s $50,000,000 in Revenue Lost, @ 13.9% = $6,950,000 in Net Revenue Lost&#8230;</p>
<p>869.6 Million shares</p>
<p>0.0079921 in EPS Loss for the quarter&#8230; hardly enough reason to cause a $10 drop in Stock Price</p>
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